OUR VISION & MISSION

Vision: youbloom’s vision is to make live music more accessible and better for all.
Mission: youbloom’s mission is to deliver intimate, unforgettable, affordable live music experiences around the world, by increasing the connectedness of fans, artists, hosts and promoters.

OUR VALUES

• Co-operation – through people power, we believe it can move mountains
• Fans/audiences are at the heart of everything we do
• Open – everyone’s voice and creativity matters
• Passion – we are passionate about our vision and will not compromise on it
• Independence – we are fiercely independent, creative and self-reliant
• Integrity – we show respect to and are transparent with everyone we deal with
• We take pride in delivering quality experiences and value
• Leadership – Our philosophy is to lead by example
• Daring to be different
• Constant desire for renewal
• Innovative – constantly striving to become more efficient and find new ways to
• Connect artists, fans, hosts, and CityReps
• Deliver an amazing, intimate live music experience
• Accountability – Accept and delegate responsibility

MUSIC INDUSTRY

This is how the current state of the music industry revenue is divided:

• Over 50% of all music industry revenue is live performance related
• Approximately 75% of all revenues in the music industry go to the top few hundred superstar artists; these are artists recognized as household names who are primarily controlled by major record labels
• 20% of revenues goes to approximately 750,000 actively gigging professional artists
• 5% of all revenue goes to roughly 10 million+ emerging artists

This is where youbloom comes in

youbloom is a global cooperative movement centered around bringing music lovers unforgettable musical experiences at affordable prices in cities around the world!

This is accomplished by:

• youbloom CityRep curation and venue selection ensuring a consistently quality experience
• Fans crowdsourcing “Requesting” artists to play in their cities
• Street Team Fans – people who really love your music, think superfans
• Artist partnering and co-marketing with other artists around the world, resulting in more fans, more shows, more tours, more tickets and merch sales for artists
• youbloom’s Adopt-a-Band artist partnering program which lowers artist touring costs
• A network of conventional and unconventional event-hosts and promoters (eg: houses, offices, and impromptu music gigs)
• Music industry partnerships