If you’re in a band and you want to be popular in the music scene, you have to face countless
others who want to be just as famous as their stars. Your best bet is to have a good marketing
strategy.

Marketing for any type of product continues to evolve with the market, which makes services
step up their game every so often and make marketing a daunting term to those new in the field.
Here are some tips that can get you started on a full-blown marketing campaign for your band:

1. Awareness: Who Is Aware of Your
Music?
Music isn’t your only tool to be known by
your fans. You can also invite people to
attend your gigs and review you as a band, so
they can spread the word.

● You can reach out to local bloggers
and influencers with free tickets to
your gig, or a free EP to give access
to your music. This lets them know
that you really want to engage your fans.
● Snapchat is also a growing tool you could use to post live updates of your gigs to your
fans. It’s becoming a widely used service even by popular news sites, which means a lot
of users are going to look for you here as well if they are your fans.
● Facebook is your friend, but you shouldn’t stick to groups and pages. You can use the
power of live streaming, sharing commentary, and creating the atmosphere of being
engaging by always staying up to date with Facebook’s latest trends and using them to
engage your fans.

2. Responsiveness: Are You Communicating With Fans?
Of course, you can’t exactly form a fan base if you’re not appealing to your prospective fans. It’s
not always about your music, but how you convey it. You should be a group that people want to
follow and check out. You should convey a personality of sorts when you interact with your
fans, even in social media.

● Artists and bands may want to consider how large is their fan base first before releasing
their tracks. If you want to make a partnership with labels, your social media numbers
may be your version of cred for partners and sponsors.
● One way to do this is by making design contests. You can challenge artists to create
posters or shirt designs for your band, and print the winner.

3. Exposure: Where Do You Bring Your Music?
So you have a band, and you want to be known. You have tracks ready, and you may have been
doing gigs of your own as well. However, this shouldn’t count as your overall exposure, as you
may need to do something more to fully expose your fans to your music.

● For instance, you can do unique song covers such as acoustic versions of your favorite
non-acoustic songs, or slow versions of fast music.
● Spotify is growing to be the best alternative option to the radio, and it’s popular on a global
level. It is a good option to share stream links to your fans inside and outside Spotify to
constantly engage with your fans.
● You can team up with popular podcasters to have your music featured in their episodes,
or you and your band can make a podcast as well. This is a handy way to have something
to engage your audiences with that is not always your music.

4. Online Is Not Always the Best
This may seem counterintuitive, but this
is something everyone should always
remember, your offline presence should
be just as strong as your online presence.
Help your fans know that you are
available in the real world to be interacted
with.

● You should try establishing a
home base where you’re always
expected to appear, so fans can go and see you.
● Discmaker suggests you can go to local fests, events, venues, and bars to do gigs so
people can discover your music. This is of course in venues outside your “home base.”
● You can also try out geo-targeting your audience in emails, newsletters, and Facebook
events. This means, with the right guidance, you can attract and focus on potential fans in
areas closer to the place you will have events in. This boosts the chances of people going
to see your events.

Conclusion

You may come up with the best marketing strategy that is fit for your band, but the most
important thing is to come up with something you can do consistently. All efforts you’ve done
for your marketing campaign will fail if you don’t follow through with your plans.
As Undercover.net.au says, always remember to put love and effort to your marketing campaign,
and your love for your band and the craft will come to life. Do you have other tips for marketing
strategies for bands? Comment down below and share it with us!

 

About the writer

SARA HARRISON
Sara is a music enthusiast who loves to play guitar and the piano. She has a
large selection of music CDs with Rock and Blues being her favourite. In her
spare time, she’s studying to be a music teacher and enjoys visiting music
festivals. She currently writes for Undercover.net.au and enjoys life.