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Independent Artists: Internet Helps Bypass Gatekeepers

02-Apr-2020 By Tanay Mulukutla

The internet is a sea of opportunities if used optimally, and more so for emerging and independent artists. If you want to scale up and expand your reach, the internet is a great place to help you as an artist to bypass gatekeepers. An emerging culture of music streaming, as opposed to physical sales, has steered this ship in a direction where independent artists can freely carry out their artistic expression on social media platforms to attract an audience. Never before has it been this viable for alternative cultures such as underground music and art to surface and grow without necessarily having to budge for bodies of authority.  This blog post will discuss how you as an independent artist can bypass those gatekeepers. 

Use Facebook and LinkedIn to find Journalists to Write about your Music 

As a matter of interest, magazines and tabloids are in an unrelenting search for new content all the time. All it requires from you is that you make yourself visible to them on social media platforms such as Facebook and LinkedIn. To top it over, owing to the culture of a close-knit community, music journalists and music promoters will often work in conjunction. Not only would journalists write about you, but chances are that they might add you to their recommendation list to promoters. Though you’re busy writing the best music you can, it may be worth finding the time to make yourself heard on these social media platforms.

Follow Promoters on Twitter and Instagram

Promoters spend a lot of time on the internet, start following them TODAY. Start interacting with them, comment on their posts, establish a personal connection. Smart usage of the internet can help you secure gigs. 

Send Newsletters to your Fans and Promoters

Newsletterring is a very effective approach to maintain fan exclusivity and retention. The idea behind this exercise is to establish a very personal rapport with all parties involved, where you as an artist show how much you care for your fans. Imagine the sense of suspense and exclusivity that comes with being part of a secret gig around the corner. This sentiment can be created by advertising your show through newsletters to a selected list of your fans.

Use Online Communities to Spread your Music

Online communities are certainly a very crucial part of building online visibility. One of the ways to spread your music on digital platforms is to share your music with fellow musicians, which always creates a room for opportunity. Collaborating with similar artists is a great way to build your repertoire and Facebook’s communities feature makes this much more lucrative. Here’s a full blog post on building an online community of fans. 

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply/

Filed Under: Artist Discovery, Artist Matching, Artists, CityRep News, Festivals, Independent Musicians, Live Music, Local Gig, Music Advice, Music Industry, Music Promotion, Tour, youbloom Official, youbloomDublin, youbloomLA Tagged With: gatekeepers, independent artist, music industry

Independent Music Promoters: Represent Your City

01-Apr-2020 By Tanay Mulukutla

 

While the world today is grappling with what’s to come next, so are independent music promoters, with all shows booked stand canceled, we are yet to determine when the next show will happen. Promoting great artists whilst building communities centered around live music can be challenging at certain times, but at youbloomConnect, against all odds, we believe it can be done soon!

We’ll be making our way to your city, which means you now have a chance to take the lead. If music promotion is your expertise, we have an opportunity for you. The ropes will be shown, and you’ll have our back. Nurturing and fostering independent music culture across the globe is the ethos we follow. If you believe there is potential for live music to not just grow, but thrive in your city, we are here to collaborate.

The role of a CityRep with youbloomConnect is that of a music promoter with several perks, we highly recommend you read our blog article, ‘How youbloomConnect impacts CityReps’. Our vision is to witness pockets of independent music scenes emerging in every corner of the world, and we are certain you as a CityRep will make it happen!

We’re very excited to hear from you! Click here to sign up as a CityRep and you’ll hear from us in 2 weeks’ time! To find out more or sign up as a CityRep, click here

If you want to learn more about the youbloom community follow us on Facebook, Twitter, and Instagram

youbloom reserves rights of selection process.

Filed Under: Independent Musicians, Music Advice, Music Industry, Uncategorized Tagged With: A&R, community, Event Organisers, independent music promoters, Live Entertainment, Live Music Programmers, music industry, Promoters

From your Playlist to your Living Room: Hosting your own Live Music Performance has Never Been Easier

12-Oct-2019 By Tanay Mulukutla

With an evolving trend of “breaking the convention”, we are always on the cusp of change, where possibilities are boundless. Never before has it been so viable for communities to equally contribute towards change and made to feel like everyone involved has a stake in something they value greatly. Music has been a rather integral element in all our lives, essentially because of how it impacts the way we choose to perceive our immediate reality.

Music has the power to bring people together and it all starts with you. 

A dire need for us to create our very own social infrastructure in the age of social media is upon us, and music finds its place in being able to enable that need. “Unplugging” is a common trend today – especially in commercial contexts, where the challenge is to take one’s online accumulations into the real world – and what better way to do that as a music fan than to bring the music on your phone to your living room! Hosting music on your premises not only provides your local musicians with a platform but also creates and encourages a close-knit sense of community in your local scene. It not only gives you an opportunity to involve yourself with something you absolutely love but also gives you the power to act as a catalyst for change. Utilizing your space for something as euphoric as live music comes with immeasurable rewards and the satisfaction of having been instrumental in successfully creating a social infrastructure that is tangible.

An interesting fact is that most touring musicians are on the lookout for non-traditional ways to perform, and experts in the music business are more than willing to collaborate with you as a host. As such, potential local hosts such as yourself now have more opportunity than ever to work with industry veterans who can bring their expertise into every aspect of a show, from set up to clean up, leaving you to eventually settle into a more comfortably managerial role. If your love for music is infectious, it’s your chance to contribute today.

Filed Under: Artists, Festivals, Host Spotlight, Hosts, Independent Musicians, Music Advice, Music Industry, youbloom Official, youbloomDublin, youbloomLA

Change The Game: 3 Simple Steps To Curate An Affordable Live Music Experience In Your Local Scene

25-Sep-2019 By Tanay Mulukutla

Your local music scene needs YOU: a local hero

Ever wanted to be a part of something big? Now is the time!

If you’ve always been someone who’s daydreamed about big ideas to manifest into reality, there’s a ninja  in you. Look around, there’s talent everywhere and they all need someone who can take initiative to guide them. Your passion for music can be infectious in more ways than one. It’s your chance to steer the ship, all you need to do is provide your local talent with a platform that YOU help build: it is after all, your scene, so let it be seen! The first step is to acknowledge that you yourself can be the person that you’ve always felt your local music scene needed.


Don’t own or have contacts at a music venue? How about your friend’s backyard!

We all know that one person in our neighborhood that we can find complaining on a regular basis about there being nothing to do in the area, or that there aren’t enough venues where live music can be played anymore. Well, you being the ninja that you are, have found a solution. The creative, ideas person is always prone to think outside the box; why not use this to think up alternative locations for live music? Go ahead, give your friend’s backyard a fresh spin! Getting a bunch of artists to play at unconventional settings is how a lot of legendary music and artists started their journey.

Give your ‘scenesters’ a chance to pay what they want: using crowdfunding as an effective DIY tool

Crowdfunding is a perfect gauge of how much your fans are willing to contribute to a local show, particularly with the first few shows you run. It is imperative to learn more about the purchasing power and engagement level of your audience. You want to make all your shows not only accessible but also affordable: the best way to do it is by allowing your community to pay what they want. Over a period of time, you’d have an estimation of the exact price at which you want to sell tickets to your show, thereby creating a sense of value in return to your fans, artists, and hosts.

 

Filed Under: CityRep News, Independent Musicians, Local Gig, Music Advice, Music Industry, Music Promotion

youbloomConnect: Fans Can Be Hosts Too

12-May-2019 By Anthony Flowers

Fans Can Be Hosts Too

Imagine this. You love live music. Therefore, you go to all the local concerts, gigs, and music festivals. You have been keeping an eye on a talented local band or musician you’ve seen perform from time to time. You hear live music and it makes you smile on the inside…  🙂   Yes, we are talking to you! Read on, I’ll tell you how to become part of the show in your city.

One Way to Enjoy the Show

If you really love live music, you would have signed-up as a fan on youbloomConnect already. In that case, you can request an artist to perform in a city near you and tell your friends to do the same. If enough other people start requesting the same artist, consequently the CityRep will reach out to the artist to book a show. Once a show is announced, you buy tickets and show up ready for uninterrupted, unforgettable live music. There’s two sides to every story though.

Host Your Very Own Gig

As a fan on youbloomConnect, you can sign-up as a host and bring the show to you. When you sign up to host and your spot gets chosen, we’ll have a gift for you. Because you’re basically VIP in our eyes, every host automatically receives four tickets to invite their very own guest list. You and four (4) friends will have front row seats to the show in your very own space. Think backyards overlooking the hills, beachside cafes, downtown rooftops, a co-working space, on a boat, or a wine bar. The possibilities are endless. If you have a space that you and a few friends could have a pretty cool concert, we’d love you to become a host. 

Sit Back and Enjoy

Music is meant to be experienced with friends, so share your space as a host, this way you can actually sit back and enjoy the show. No worries, certainly you can trust youbloom will take care of the rest. By becoming a host with youbloomConnect, you will really be able to make a connection with the artists and all the other music fans who show up. As a result of your hospitality, the artists will be super appreciative and ready to put on a show for you and your friends.

It Takes a Village

Next time you are out on the town listening to music with your friends and you think to yourself: ‘it would be really cool to have a concert at my place one day.’ Know that you can! youbloom puts on shows around the world bringing together people who love live music and people who make up “The Global Music Village”. The village relies on people like you to make it happen. So, go ahead. Become a host today!

Cheers to live music!

If you enjoy this blog about music and want to know more about youbloomConnect be sure to follow us on Facebook, Twitter or Instagram. As always thank you for reading and being part of “The Global Music Village.” – youbloom: The Global Music Village

 

Filed Under: CityRep News, Hosts, Independent Musicians, Live Music, Local Gig

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