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You are here: Home / Archives for Artists

Indie Artists: Be Your Own Booking Agent

27-May-2018 By Guest Blogger

Time to Drop the Booking Agent, Here’s How to Book Your Own Shows

No one knows better than an indie artist how frustrating and stressful it can be to book shows, tour, and perform. The struggle, when it comes to getting in touch with venues, managers and bookers, is quite real. Hiring a booking agent may seem like the easy answer, but if the royalties aren’t exactly flowing in yet, you might not be in the financial position to do this. What to do, then? Let’s not forget that we are the DIY generation, we do it ourselves. Here’s how to book your own shows.

Photo Courtesy of The Magnettes
Photo Courtesy of The Magnettes

Perhaps you’ve made a list of all the venues that would fit your music, sound, and style, and yet it’s nearly impossible to get them to give you a decent time slot. You will most likely get an 11pm weeknight spot or a 3pm Sunday afternoon one, and we all know that no one is going to miss brunch to catch your new band at what promises to be an empty, desolated venue.

When you ask for a better, higher profile slot, the booking agent usually says: “Well, how many people can you draw?”. If the answer is more than 20, then you’ve got yourself a Friday night show. However, if your response is anything less, you’ll have to wait patiently in line until your following is bigger.

Which brings us to our next point.

 

Book Others, to Book Yourself.

How is a band supposed to grow a fan base if the only shows they can play occur when people are watching Netflix or in a yoga class? Good question indeed. Those who manage to bring a good crowd are those who are either already established or have a lot of friends in town. Venues are not going to bet on a new indie artist nor are they looking for the next big act to feature before they blow up. Venues want to break even. They want to see the money they spend on a typical Friday night come back in full, and if possible make a little profit.

Be your own booking agent. Look for an equally unknown band that shares your ambitions, ethos, and sound and put a show together. Perhaps, pick a less reputable venue in your town; smaller and more intimate is ideal. Make sure you market the show as a party; a night to have some fun and enjoy some live music. Startups like Sofar Sounds have built a brand around this exact experience and platforms like youbloomConnect match local indie artists with one another, making it easy for bands to come together and book. 

Each band will bring their friends, and if you advertised the event properly, their friends will bring other friends looking for a fun night.

Play the show, distribute some t-shirts, have a beer and repeat.

One of two things will happen. You will either get a call from the bigger venues looking to book your band or you won’t need them anymore because your fan base has been growing without their help.

You should hope for the latter.

Photo Courtesy of The Magnettes
Photo Courtesy of The Magnettes

About the Blogger

Luca a freelance writer, blogger, musician and songwriter. Born and
raised in Italy, his passion for Rock n Roll made him move to London where he
lived for one year and gained a certificate in Songwriting from ICMP.
Luca relocated in NYC in 2014 to pursue jazz music and liberal arts at the
The New School from which he graduated in December 2017. Luca currently
resides in Nashville, TN

Filed Under: Artist Discovery, Artist Matching, Artists, Independent Musicians, Music Advice, Music Industry Tagged With: DIY, freelance, freelance musician, how to promote your music, independent artist advice, independent musicians, los angeles, music advice, tips for artists

How to Write a Grant Proposal for Your Music Project

24-May-2018 By Guest Blogger

Hamlet-Sweeney

So you’ve got a great proposal for a music project, but how are you going to get it off the ground? Whatever this proposal contains and whatever music you’re planning to embark on, you’ll need the most important tools to get funding and this will come from a grant. A grant will take the financial load off of you and increase your chances of success.

 

If you have a good idea, you need good financial backing to get it off the ground. You may be creatively bright and your ideas may be promising, however, if you don’t have the funds you need, it’s going to be difficult for you to start your music project effectively. There’s a lot of money being given out on music grants, for instance, the UK Arts Council planned to invest over £1 billion in 2016, but nevertheless, the grant application is a highly competitive process. Getting a good grant from an arts organisation or funding body is doable as long as you write an outstanding proposal.

 

Without access to a grant, you may find that your music project lacks the essence you have in mind and it may fall behind other projects, so do your project justice and secure a grant today. Let’s consider how to write a proposal that will engage the audience and help get your project started.

Research That Could Help

In order to secure the best grant you can, you’ll need to do thorough research about what kind of opportunities are present. Create a definitive list of all the grant bodies and funding opportunities that exist within your local area – just like when you look through a list of the best up and coming bands, it’s good to have a base which you can target in the future. If you’re at college, a lot of colleges have grant schemes for promising students, so look into these. Often, colleges are legally obliged to offer a certain amount of money for grants, so there may be something in it for you.

 

Make use of who you know in order to reach out for grants and information on accessing grants. Perhaps you’re in a strong music scene where a lot of other live musicians have been given grants in the past? Ask around and see where these musicians may have gained funding.

Speed-sesh-1140w

Yes, you read that right. With every grant body, there are strict criteria for what is needed to make an application, so do take time to meticulously check if you qualify. It may take a long time, however, there is nothing worse than writing out a bespoke grant proposal for a body that won’t be able to award you one in the first place – it’s simply a waste of time. Paying attention to the eligibility criteria will give you the best chances in terms of knowing what you can apply for. Get organised, create spreadsheets and make some calls if need be – whatever it takes to secure the best grant for you.

 

Don’t Sit Behind Your Computer

It’s important that you don’t just sit behind your computer and expect a grant to appear before your eyes. Be proactive in your approach when you look through your list to see the grant bodies that are applicable for you. A great way to help yourself is for someone else to help you.

Home Recording Studio Essentials

Apply for a granting agent and let them see how they can help you send your application and make it stand out. There are many professionals with a lot more contacts than you, so it can be wise to make use of agents to assist you in your grant application process.

The Application Process

Depending on which body you’re applying for, you will need to state the reasons for your project and its value in a succinct and professional manner. Try to convince grant bodies that it is your project that they should get behind and only yours. Think of how your project can add value and drive this through in your application.

 

Be sure when you’re looking through the assessment criteria that you nail every point on the head. There is no room for complacency and error because these grant applications are highly competitive. You shouldn’t feel down about rejection either – research has found that almost 80% of applications are rejected by grant bodies. Do not procrastinate and write with a professional feel, giving yourself ample time to tailor each grant application to the body you’re sending it to.

Submit and Wait

Before you submit your grant, double check that you have included all supporting materials that can aid your application chances. Have you put in enough videos or recordings? Are all your references up-to-date? Whatever the application requirements are, be as professional as you can in your approach and think about how you can achieve all the requirements sufficiently.

 

Success?

When you get the grant that you wanted, it’s necessary to report on the project after its completion. Just like with your grant application, it is vital that you produce this report with the utmost professionalism so that you can have the best chance in the future to apply for further grants. Grant bodies and funders would like to know how you have made an impact with their funding. Collect necessary data and include it in your report in order to reassure the body that they have made the right decision. Whatever information you can provide, whether it’s quantitative information on interaction with your music or references from those that have heard it, put the necessary details in.

We’re not through yet! Think about the long term when you are writing this report and try to establish a long lasting relationship with the organisation that has given you funding. Often, a lot of the organisations are in a close circle, so a good reputation will allow you to access greater funding for your projects at a later date. You don’t want to burn any bridges – quite the opposite. Even if you haven’t received the money you’d hoped for or if your project hasn’t gone as well as it could have, keep good relations with those that have helped you.

Conclusion

There is a lot to be gained with funding for your musical project, so show the grant bodies that you are established, eager to achieve a result and can bring the benefits to them. It is crucial that the body is best informed about why they should be giving money to you. Be professional and make use of the advice above to create a perfect grant proposal. Best of luck.

 

Have you had much experience in the grant application process? Perhaps you know why a grant can be accepted or rejected. Share your thoughts on the matter and leave us a comment below.

 

BIO: Lori Wade is a content writer for custom-writings.net who is interested in a wide range of spheres from education and online marketing to entrepreneurship. She is also an aspiring tutor striving to bring education to another level like we all do. If you are interested in writing, you can find her on Twitter or Google+ or find her on other social media. Read and take over Lori’s useful insights!

Filed Under: Global Music Village, Independent Musicians, Music Advice, Music Industry

Jessica Meuse Is Halfhearted On New Album

21-May-2018 By Robert Loustaunau

American Idol’s Jessica Meuse will have her first full-length album, “Halfhearted,” released on August 3rd via Warrior Records/eOne.

Penned by Meuse, the 15-song album is a retrospect of her life, loves, and breakups, which is aptly being released to coincide with National Girlfriend Day.

“I am thrilled to release my debut album, ‘Halfhearted!’ It’s my first major release since my time on American Idol, and it truly embodies who I am as a singer, writer, and musician,” commented Meuse. “My dedicated fans have been waiting for a while, and I’m happy to say the wait is going to be completely worth it! This is my best work yet, and I hope everyone loves it as much as I loved creating it. This is only the beginning!”

Jessica’s song, “Love Her Better,” has risen for 14 weeks up to #2 currently on The Iceman’s Top 40 New Country Artist Chart and is also #1 this week on the Euro Academy of Country Music Chart, with over 100k views of the music video on YouTube. The track will become available June 1st, along with the album preorder, on all retail outlets. Subsequent songs from “Halfhearted” will also become on June 15th (“High”), June 29th (“California Dream”), and July 13th (“Thank God It Didn’t Work”), with the full album releasing on August 3rd.

Thematically, Meuse’s collection of songs delves into the heartfelt dedication that has always driven her to succeed.

“The album is titled, ‘Halfhearted,’ which can be interpreted in several ways — which was also my intent,” said Jessica. “For me, ‘Halfhearted’ is about the duality of everything, from the macro-cosmic concept of good versus evil to the darkness and light within each and every one of us. It’s about taking the two extremes…because they are a part of something much, much bigger.”

The album also features a guest appearance duet by friend and fellow American Idol alumni, Bo Bice, on Jessica’s composition, “Without You.” Commercially, Meuse became the first person in the history of American Idol to perform her own original song, “Blue-Eyed Lie,” during the show’s finals.

“I wrote most of these songs after Idol, and they are a direct reflection of everything I have gone through emotionally and mentally in the time that’s followed,” relates Meuse. “It means the world to me to be a songwriter and be able to take a thought — a simple line or even just a word — and turn it into something real. A lot of the songs on “Halfhearted” came to me like a slap in the face. They just happened. Music has always been a therapeutic and healing power for me, so writing this album was what has held me together. It’s my heart and soul opened up for the world to see.”

Jessica Meuse’s Halfhearted Release

The past year has been a busy one for Jessica with the new album production, increased touring, a 2017 Female Vocalist of the Year Nomination (Texas Country Music Awards), and 2018 Best Female Vocalist Finalist (14th Annual International Acoustic Music Awards). The summer will see Meuse in concert at various festivals and an extensive radio tour through the fall, beginning Memorial Day Weekend with a May 27th performance at Brat Fest in Madison, WI, where she and her band go on before Black Stone Cherry.

Jessica Meuse – Socials:
Website  ||  Instagram  ||  Facebook  ||  Twitter  ||  YouTube  ||  Tour Notifications

Filed Under: Artist Discovery, Featured Artist Tagged With: American Idol, bo bice, country, Jess Meuse, JessicaMeuse, los angeles, Meuse Mafia, Nashville, new country album, Warrior Records

Crowdsourcing: Will it Really Shape Your Music Career?

15-May-2018 By Josey Dunbar

What is Crowdsourcing?                    

“Crowdsourcing” can be defined as a sourcing model which enables individuals to gain a particular good or service through an exchange. Today, crowdsourcing is quite prominent between artists of all disciplines. Musicians, sculptors and designers connect through crowdsourcing sites where they can gain exposure as well as promotional opportunities. Naturally, there are hundreds of platforms out there where an artist can get connected but the trick is finding the two or three platforms that are actually good.

 

What about Crowdfunding? 

So, now you understand crowdsourcing, hopefully you’re familiar with crowdsurfing – I’ve got one more for you: crowdfunding. Crowdfunding is often a group of people coming together to fund some business venture through small financial intakes. This could be a musician whose revenue for a show comes from ticket sales sold through a crowdsourcing platform. This brings us right back to the quintessential issue of how to choose the right connection agency to help you crowdsource.  

 

It all comes down to what you are looking for.

Crowdsourcing conference at youbloomDublin Music Festival & Summit
Crowdsourcing conference at youbloomDublin Music Festival & Summit

Though crowdsourcing and crowdfunding originate in the same place, focusing on one can help artists when narrowing down their options. There are organizations that have been around for years, such as Kickstarter, which are strictly for crowdfunding inquiries. This means that musicians can connect with a community of like-minded creators and build funds around their passions. Similar sites include Pledgemusic  and Patreon.

 

On the other hand, crowdsourcing platforms, which cater more towards a direct exchange of goods or services, can be equally effective to the artist. These connection agencies include youbloomConnect and Songkick. Rather than simply giving artists a platform, companies like youbloom play a central role in providing artists exposure and fans. Youbloom is unique as it pairs artists together, connecting the two fan bases, and broadening an artists fanbase beyond the band’s origin. Contrarily, a regular complaint among Songkick users is its lack of connection and community between artists.

 

At the end of the day, it’s hard to go entirely wrong with any of these hardworking crowdsourcing platforms; it all comes down to whether your art needs support or more clearly laid-out instructions and opportunities.

 

Josey is a content writer for youbloom as well as a member of the marketing team. She is music obsessed and a diehard Tom Petty fan. Josey currently lives outside of Los Angeles where she enjoys excessively sunny days, train adventures and organic chai (yes, Josey is high-maintenance about her chai).

 

Filed Under: Artists, Global Music Village, Independent Musicians, Music Advice, Music Industry Tagged With: crowdfunding, crowdsourcing, DIY, how to promote your music, independent artist advice, los angeles, music, music advice, music blogs, music industry

youbloom Through the Years

14-May-2018 By Robert Loustaunau

Here’s a look back at what youbloomDublin and LA festivals have been doing since 2010.

youbloomDublin 2017 took place in Dublin’s city centre (Dame District) and at Bloom with a mix of Irish and international bands. The conference keynote was by Scott Cohen, founder of The Orchard.

youbloomLA 2017 took place in the NELA area of LA. Over 90 acts played in venues including HiHat, Highland Bowl, Old Towne Pub, La Cuevita, Griffins of Kinsale, Offbeat Bar and Five Star Bar with conference keynote speaker Andy Gould (Linkin Park, Pantera, Rob Zombie) with a total of over 40 speakers.

youbloomDublin 2016 took place in Dublin’s city centre and at Bloom with a mix of Irish
and international bands. The conference keynote was by legendary trad Irish musician Donal Lunny.

youbloomLA 2016 took place in the NELA and DTLA areas of LA. Over 80 acts played in venues including Old Towne Pub, La Cuevita, Griffins of Kinsale, The Lexington and Five Star Bar with conference keynote speakers Liz Garo, Talent buyer for Spaceland (The Echo/Echoplex/Regent Theater) and Darrell Brown, Hit Songwriter, Arranger & Producer with a total of over 40 speakers.

youbloomDublin 2015 took place in Dublin’s Dame District with a mix of Irish and international bands, and saw over [insert figure] of acts plat over the three days. The conference keynote was by Martin Elbourne (Founder of Great Escape, booker for Glastonbury, New Order, The Smiths etc).

youbloomLA 2015 took place again in the NELA area of LA. Over 50 acts played in venues including Old Towne Pub, La Cuevita and Griffins of Kinsale with conference keynote speaker Tom Sturges.

youbloomDublin 2014 where Alan McGee, the legendary manager of Oasis, Primal Scream and The Libertines was the keynote speaker, had 110 bands from 20 countries play to venues in Dublin’s Dame District.

youbloomLA 2014 took place in November 2014. Los Angeles hosted over 60 bands from all over the world for a rockin’ 3 days/nights of live music and networking. The conference hosted UK A&R legend, Nigel Grainge as keynote speaker. Other speakers included Dede Flemming, Jan Fairchild, Mike Bone, Vince Bannon and Tom Sturges.

youbloomDublin 2013 took place in June 2013. This consisted of a two day industry led music conference and 90 bands from 11 countries playing over three nights. The conference included music industry icons Dave Robinson of Stiff Records who gave the keynote address, Tommy Silverman of the New Music Seminar and producer Rupert Hine.

youbloom Music Awards 2010: The youbloom Music Awards began in 2010 primarily as an online event with fan voting and high profile judges led by Bob Geldof, Nigel Graine (Thin Lizzy, Boomtown Rats, Sinead O’Connor, 10 CC, Waterboys) and Rupert Hine (Tina Turner, Rush, Stevie Nicks). youbloom formed an A&R team that ran alongside the roll out of the live program in the UK, Ireland and Argentina.

Check out there rest of our video interviews with youbloom artists and speakers on youbloomTV.

Filed Under: Interviews, youbloom Official, youbloomDublin, youbloomLA

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