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Guerilla Marketing for Independent Artists and Why It Matters

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Guerilla Marketing

“Independence” implies a sense of autonomy, and for an artist, it can mean creative freedom: to find themselves express their inner thoughts in the most uninhibited fashion. Something to think about is why be inhibited about getting your music heard? While it can get competitive for emerging artists who want to get their music out,  guerilla marketing for independent artists can stand out. It’s an approach that you can align your values with whilst being just as quirky as your vivid imagination.

The central objective behind carrying out a guerilla marketing activity is to obtain a sense of visibility for you as an artist, but what’s unique about it is that it’s cost-effective and highly impactful. While a strong online presence is essential, what’s also equally important is how you shape your presence offline, and that’s where your DIY ethos will come into play. As consumers, we have an eye for things that look and feel different, so the curiosity and sense of mysticism that comes with guerilla marketing stands out.  To top it over, it is also a sign of effort made on your part that agents and promoters will most definitely notice.

Guerilla marketing has its traditional footings in doing things in the most unperturbed fashion, where the simplest of music promotion chores can have a quirky spin to them: imagine, for example, giving out your band stickers with a limited download code for your music online. These marketing collaterals act as great talking points within your community where you are instrumental in encouraging people to create a buzz around your music. One of the many advantages of this is that all the activities you carry in a fully offline space will lead to will make their way online through word of mouth. The next time you are dropping a new song or an album, go the guerilla way, make that personal connection with your fans. Those types of kinships that you establish early on for you and your music go a long way!

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply/

Local Music Promoters: How youbloom Will Impact CityReps

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CityReps are at the core of what we do, and they play an instrumental role in creating our global network of local music promoters and thereby riveting live performances across the board. However, it’s not just a one-way street. There are plenty of ways in which youbloom gives back to a whole host of our local music promoters we work with aka CityReps. Let’s get right into it:

1. Expand your reach of artists, vendors and music industry professionals

While you are already skillful in your field, you will now tap into your potential of positioning yourself as an absolute expert. Your magnitude of reach in the music business will be global, cross-cultural and multi-dimensional. The role of CityRep involves liaising with every stakeholder in the business, thereby helping you in creating your own global network.

2. Time to take the lead: you manage your own army

Being a CityReps involves micromanaging a team of individuals locally, who will support you in putting on shows. You’re the head honcho for your city, which means being CityRep allows you to develop your skills in inspiring and motivating those around you to create the best live music experience in town.

3. Monetise your efforts

youbloomConnect gives you the opportunity to monetise every show you curate. The more shows you do, the better the chances are to monetise.

4. Build your repertoire

Your title as a CityRep with youbloomConnect not only gives you an opportunity to learn, grow and hone your skills, but your contacts as well. While you’re playing the role of a local music promoter, your reach, however, is going to be global. Building your expertise and network are some of the key perks of being involved with youbloom!

To find out more or sign up as a CityRep, click here: https://www.youbloom.com/cityrep/

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Fan Devotion: 4 Ways To Campaign For Your Favourite Local Artists

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Fan devotion is a rather inherent trait we possess as individuals who are absorbed into the music of our choice, which is a by-product of our incalculable ‘love’ for a particular band or an artist. As fans, we have the power to exercise our fan – devotion in numerous ways that will help build the cultural fabric of something that we call our own: our local music scene!

Showcase your band of the week on social media

Your social media account is a hotspot of individuals engaging with one another; which is a great representation of how we exchange information in this day and age. Talking about your local bands on social media platforms is one such a piece of  “information” that finds itself being exposed directly to a plethora of individuals: the process of doing so is enabling your local musicians to leverage from your reach. So go right ahead, and use your Instagram stories to share your local music! 

Volunteer at local shows 

Volunteering at local shows can go a million miles: not only does volunteering give you a sense of identity, but it also puts you and your scene in a position of unanimity. To top it over, providing a helping hand to your local bands is lifting a colossal amount of weight off their shoulders. Giving something back to your local music community is a great sign of fan devotion. 

Buy their merchandise

Buying local merch is a common practice among fans lately, and why shouldn’t it be! Much like sharing music on social media, the act of sporting your favorite band merchandise is the most subtle way of  “advertising” your love for a band. The “visual aesthetic” creates a sense of familiarity within your social circle which helps generate a great deal of visibility for local talent. 

Give your local artists a pat on the back 

Last but not least, your local heroes always love to hear from you: a word of appreciation gives them a boost of confidence. The next time you are at a show that you have thoroughly enjoyed, be sure to let the band know what you think!

 

Sign up as a Fan today: https://www.youbloom.com/request/

Independent Artists: Internet Helps Bypass Gatekeepers

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The internet is a sea of opportunities if used optimally, and more so for emerging and independent artists. If you want to scale up and expand your reach, the internet is a great place to help you as an artist to bypass gatekeepers. An emerging culture of music streaming, as opposed to physical sales, has steered this ship in a direction where independent artists can freely carry out their artistic expression on social media platforms to attract an audience. Never before has it been this viable for alternative cultures such as underground music and art to surface and grow without necessarily having to budge for bodies of authority.  This blog post will discuss how you as an independent artist can bypass those gatekeepers. 

Use Facebook and LinkedIn to find Journalists to Write about your Music 

As a matter of interest, magazines and tabloids are in an unrelenting search for new content all the time. All it requires from you is that you make yourself visible to them on social media platforms such as Facebook and LinkedIn. To top it over, owing to the culture of a close-knit community, music journalists and music promoters will often work in conjunction. Not only would journalists write about you, but chances are that they might add you to their recommendation list to promoters. Though you’re busy writing the best music you can, it may be worth finding the time to make yourself heard on these social media platforms.

Follow Promoters on Twitter and Instagram

Promoters spend a lot of time on the internet, start following them TODAY. Start interacting with them, comment on their posts, establish a personal connection. Smart usage of the internet can help you secure gigs. 

Send Newsletters to your Fans and Promoters

Newsletterring is a very effective approach to maintain fan exclusivity and retention. The idea behind this exercise is to establish a very personal rapport with all parties involved, where you as an artist show how much you care for your fans. Imagine the sense of suspense and exclusivity that comes with being part of a secret gig around the corner. This sentiment can be created by advertising your show through newsletters to a selected list of your fans.

Use Online Communities to Spread your Music

Online communities are certainly a very crucial part of building online visibility. One of the ways to spread your music on digital platforms is to share your music with fellow musicians, which always creates a room for opportunity. Collaborating with similar artists is a great way to build your repertoire and Facebook’s communities feature makes this much more lucrative. Here’s a full blog post on building an online community of fans. 

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply/

Change The Game: 3 Simple Steps To Curate An Affordable Live Music Experience In Your Local Scene

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Your local music scene needs YOU: a local hero

Ever wanted to be a part of something big? Now is the time!

If you’ve always been someone who’s daydreamed about big ideas to manifest into reality, there’s a ninja  in you. Look around, there’s talent everywhere and they all need someone who can take initiative to guide them. Your passion for music can be infectious in more ways than one. It’s your chance to steer the ship, all you need to do is provide your local talent with a platform that YOU help build: it is after all, your scene, so let it be seen! The first step is to acknowledge that you yourself can be the person that you’ve always felt your local music scene needed.


Don’t own or have contacts at a music venue? How about your friend’s backyard!

We all know that one person in our neighborhood that we can find complaining on a regular basis about there being nothing to do in the area, or that there aren’t enough venues where live music can be played anymore. Well, you being the ninja that you are, have found a solution. The creative, ideas person is always prone to think outside the box; why not use this to think up alternative locations for live music? Go ahead, give your friend’s backyard a fresh spin! Getting a bunch of artists to play at unconventional settings is how a lot of legendary music and artists started their journey.

Give your ‘scenesters’ a chance to pay what they want: using crowdfunding as an effective DIY tool

Crowdfunding is a perfect gauge of how much your fans are willing to contribute to a local show, particularly with the first few shows you run. It is imperative to learn more about the purchasing power and engagement level of your audience. You want to make all your shows not only accessible but also affordable: the best way to do it is by allowing your community to pay what they want. Over a period of time, you’d have an estimation of the exact price at which you want to sell tickets to your show, thereby creating a sense of value in return to your fans, artists, and hosts.

 

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