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Interview w/ HMMA winners, Flight of Fire

07-Jan-2018 By Robert Loustaunau

 My Last Gamble – Winning track at Hollywood Music in Media Awards for Americana/Folk/Acoustic

Interview with Flight of Fire


Flight of Fire Promo w Text“We all strongly believe that the transfer of energy between audience and musicians is an intensely powerful thing.” – Flight of Fire

Earlier this month, youbloom was lucky enough to get some precious air-time with the Hard-Rock maelstrom of female fury, Flight of Fire. Known for their fantastical live shows and superb rock compositions, this Boston-based band has been selling out shows and racking up awards for several years now. In this interview the ladies divulge their creative process, dole out advice for the unsigned artists out there, and share what’s on the band’s horizon.

What were a couple runner-up names for the band before you settled on Flight of Fire?

What a cool question! We came up with our band name in a very geeky way, so we actually did have two clear runner-ups. The first was Drop of Flame and the second was Force of Flame. Personally, I think we made the right choice!

What is your creative process when writing?

We usually write songs individually. When they are mostly finished, we bring them to the band and everyone adds their own flare. Maverick will get picky about lyrics and improve melodies and Tanya will add solos. The twins write riffs together, and Tia and Maddie solidify the groove.

How has the LA music scene been different from the Boston music scene?

We haven’t spent enough time in the LA scene just yet to really be able to compare it to Boston, though in the few times we have come out, we have absolutely loved our experiences. One of the things we did notice is that there seems to be a lot more competition in LA as so many talented people flock to the city, however, there is also a plethora of experienced industry professionals providing an endless source of networking opportunities as well as offering more chances for encountering career-growing experiences. So it all seems to balance out.

“We don’t like our performances to be contrived at all, and we love to ride the waves when unexpected things happen!”

Youbloom, for example, has been so welcoming and supportive of us – we had such a great experience at the conference and met so many incredible people in the industry! It’s definitely very different, and each scene offers different things to artists and bands. We can’t wait to explore more about what it’s like to be a band in LA.

Flight of Fire is known for its high energy performances. What do you think it is that gives a band its charisma?

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Photo by Trixie’s Tripod of Boston Rock Radio!

To us, it’s all about the live shows. We all strongly believe that the transfer of energy between audience and musicians is an intensely powerful thing. Live shows are our opportunity to show our fans how much we appreciate them, and it’s their opportunity to enjoy us in our element! It’s truly magical.

Would you say you have live shows down to a science, or is each one its own mystery going in?

We like to keep as much of our performances as spontaneous as possible driven by pure in-the-moment inspiration. We do plan our setlists, but we like to take the energy of the crowd into account and play off the emotions of the people watching us. Sometimes you have to diverge from the set list when the audience’s energy is calling for something specific.

We also like to include some memorable stage antics, like when we switch instruments and pull off wild stunts. But our philosophy is that what we do on stage should reflect how we are really feeling at the time. We don’t like our performances to be contrived at all. We love to ride the waves when unexpected things happen!

What’s the most memorable show you’ve ever played? Why?

Some of the most memorable shows we’ve played have been when we opened for big acts. When we opened for Bon Jovi at Ford Field, and that is an experience we will never forget. We also opened for Lita Ford at a smaller venue. It was a sold out show and her fans were so incredibly supportive of us making us feel like true rock stars that night. At those kind of shows, you hope that you’re seeing a glimpse of your future. Those are the moments that stick in our minds and inspire us to keep pushing on through any of the difficulties we might face.

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Flight of Fire performing at youbloomLA Music Festival & Summit 2017

What good memory or experience did you have at the youbloom 2017 music festival?

So much of it was amazing! We are still so grateful that we got to come out and be a part of youbloom. We met so many incredible people. All the panelists we got to talk to were so encouraging, and the discussions really helped us solidify some of our strategies for the upcoming year.

“My Last Gamble won, and we never would have had that opportunity if it hadn’t been for youbloom and Shele Sondheim!”

Can you describe the events at the youbloom festival that led you to getting a Hollywood Music in Media nomination?

Shele Sondheim was one of the acclaimed panelists that we met at the festival. Shele was so kind and supportive to us and he connected us with Brent Harvey, the producer of the HMMAs. The two of them encouraged us to submit our song. Apparently it was a fantastic idea considering we actually took home a trophy that night. My Last Gamble won, and we never would’ve had that opportunity if it hadn’t been for YouBloom and Shele Sondheim!

What project do you currently have in the works?

We just finished recording a new single in the studio that features Cherie Currie from the Runaways. Cherie and Maverick share lead vocals on our song, She’s a Badass. It’s a testament to all of the female rockers who came before us and paved the way for musicians like us. The song will be released in early 2018.

What is the band’s vision going forward?

We have so much that we want to accomplish. Our most recent album, Path of the Phoenix, was released  a year ago, and we already have so much new material for the next album we are hoping to record by the end of the summer, if possible. We are also looking at a tour in Europe and new music videos. Our biggest goal right now is to get a supporting slot on a tour with a band like Halestorm. That would be a dream come true.

“One of the most important things we’ve learned is that when you have somebody who believes in you, never take that for granted.”

What are your biggest challenges in reaching your vision?

As always, the biggest challenge is financial! It’s very difficult to make money with what we do. We are always doing our best to be savvy and find ways to make it happen! We will be launching a Patreon in January. That will give our fans the opportunity for a more intimate relationship with the band where they can directly support the music they love. We’re very excited about cultivating it, and that kind of support will make everything we are trying to do that much more possible!

What’s the best way fans-to-be can gain access to your music?

Our official website is the best way to get access to our music, videos and updates! From flightoffire.com, you can link to all of our social media as well, so whatever platform you prefer for following bands, you can find us there.

What advice would you have for upcoming bands/artists that are trying to get noticed?

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FoF at the Hollywood Music in Media Awards Night 2017

One of the most important things we’ve learned is that when you have somebody who believes in you, never take that for granted. When you have a DJ play your music, an aspiring journalist who writes a review for you, a booker who hears you at a show and loves you, or any fan that tells you that your music has moved them or buys your merch, your job is to respond to them. Express your gratitude, let them know how much it means to you that they believe in what you are doing. If someone is going out of their way for you, make sure you go out of your way for them just as much. Especially in this ever-changing industry, we all have to stick together and support each other. It’s all about relationships – make sure you always pay it forward.

To stay up to date on what Flight of Fire is up to, you can check out their website, flightoffire.com and follow them on Twitter and Facebook. Their newest album, Path of the Phoenix, can be purchased on Bandcamp.

Robert Loustaunau is a content writer for youbloom and is a member of the social media team there. He is an avid music maker and listener. He enjoys the simple things in life: coffee, a good book, and quality time with his lovely girlfriend.

Filed Under: Artist Discovery, Featured Artist, Independent Musicians, Interviews, Music Advice, Music Industry, youbloomLA Tagged With: band interview, featured artists, independent artist advice, music industry, spotlight

Spotify and Music As We Know It

05-Jan-2018 By Josey Dunbar

So, you may not have heard of them….but a long time ago music listeners used to pay for their music by

purchasing magical little devices called CDs. Now, I’m not saying we need to base modern life off

prehistoric tendencies, BUT suspend your disbelief enough to imagine a world where music hypothetically has more value than $0.006. $0.006. As in: you can’t even shop at McDonalds for 100 times the deemed value of modern music.. thanks, streaming!

History:

This whole evolutionary change (you know, the one where we demoted the value of art) can arguably be tied back to the October 7th of 2008 in Stockholm Sweden. On this fateful day was born Spotify, a digital audio streaming device, developed and released by partners Daniel Ek and Martin Lorentzon. Contrary to popular opinion, Spotify’s foreign roots and sleek color scheme were not its sole motivators for success; rather, this was a result of excessive planning and a brilliant business model. Come summer of 2009 (less than a year following its official release) Spotify raised $50M in their second round of funding which was essential in the paying off of major record labels.

Reaction:

Not surprisingly, Spotify faced mixed reactions upon its release to the public. Its initial business plan massively underpaid artists and exercised the objectively suspicious need to pay off record labels who otherwise were unwilling to hand over their precious songs to be distributed to the public for practically nothing.

Artists were the first to catch on to the consumer-heavy focus of Spotify’s business model: essentially underpaying musicians only to cut the literal value of music by 99.4% (which was revealed when Spotify later released a statement illustrating the payout per new streamer to be less than a cent).

Underpaying artists may be in the best interest of consumers (and happy consumers means a happy Spotify bank-account) however, is discounted music really worth the scamming of artists and overall wear and tear streaming has on the entire music industry? Many don’t think so.

Artists and producers such as Thom Yorke, Taylor Swift, Nigel Godrich, and David Byrne spoke out against Spotify not only as business men and women fighting for economic equality, but also as concerned lovers of the art itself with fear for streaming’s influence on its future.

“If Spotify reaches its goal of gaining a definitive hold on the new delivery system then another precedent will be set and the idea that recorded music is practically worthless will become normal.” – Nigel Godrich

Influence:

As it was so beautifully stated by Mr. Godrich (likely in a British accent), Spotify and streaming as a whole will continue to demote the worth of music so long as

the literal marketed value of a song continues to drop so drastically.

As profit brought in by music alone declines, labels must find other means of making money off of artists and the easiest way to do this is by “branding” a musician. AKA owning the artists’ names not merely their music; naturally leading to creative restrictions from labels.

**********************************

At the end of the day, music is music. It evolved into what it was 10 years ago and it continues to reshape into what it is today just as it will tomorrow and forever. There’s no way to stop a changing industry from growing but there is a way to help it. To aid it rather from becoming something you don’t want it to be. At the end of the day- you, the fan- have the most influence of all. What you choose to buy sells and what you don’t will likely conform into something you will. So make the change you want to hear, music as we know it is ours to protect.

 

[avatar user=”joseydunbar” size=”medium” align=”left” link=”http://www.youbloom.com/spotify-music-know/” /]

Josey is a content writer for youbloom as well as a member of the marketing team. She is music obsessed and a diehard Tom Petty fan. Josey currently lives outside of Los Angeles where she enjoys excessively sunny days, train adventures and organic chai (yes, Josey is high-maintenance about her chai).

Filed Under: Artist Discovery, Global Music Village, Music Industry, Music Promotion Tagged With: music industry, music promotion

youbloom’s Top 10 of 2017

22-Dec-2017 By Josey Dunbar

In 2017, independent artists from across the globe came together in Dublin and Los Angeles for a weekend of master classes, collaboration, and performance. Youbloom artists have been hard at work pumping out fresh sounds all year long. To wrap up this 2017 we thought we’d share some of our favorites. Tune in everyday for a new featured artist.

10. Shivan

Music Box is one of three singles released by the solo artist Shivan in the last year and it was a tough choice picking which one to feature. In Music Box, Shivan meshes silky smooth vocal harmonies with sparse synth tones of bells and plucked strings culminating in an airy atmosphere. This spacious intro gives way to a head-bobbing interlude powered forward by Shivan’s hocketing voice put through a vocoder. Shivan’s sound in general is clean, at times funny (take a listen to Manta Ray), and never lacking in innovative catchiness. You can check out more of his music on Spotify and SoundCloud.

9. We Bless This Mess

In their new single, Ocean, We Bless This Mess brings their soulful, raw fervor to a new level as Nelson Graf Reis leaves off the bass and drums to create a more stripped-back level of intimacy. The track starts with the sound of waves, barely audible and gently lapping. The waves quickly give way to Graf Reis’ soulful solo voice waxing sweetly against the brittle strumming of his guitar. Occasionally his own voice is subtly layered by vocal harmonies while at other times, it all falls away completely and were are left alone with Graf Reis’ beautiful, wailing words reminding us: “Step by step, you breathe the same air as eye.”  If you want to see the music video that accompanies Ocean you can find it here on youtube. And to see what else We Bless This Mess has cooked up, find them on Spotify or follow them on Twitter to see when they’re playing near you.

 

8. The Magnettes


Ugly Youth, the newest album by the Suisse duo The Magnettes, is full of catchy songs that quickly hook listeners. The captivating and distinct sound of the Magnettes is fun and similar to that of Madonna. Their June release can be found on sites such as Soundcloud, and iTunes. Killers in a Ghost Town, the leading song on the album incorporates a wide variety of instruments in coherence with a more modern techno style.

7. OSIYM

OSIYM has been making a lot of noise this 2017, dropping 3 new singles and with music videos to match. Youbloom is excited to name one of these singles, the party anthem FLEX, as #8 on our countdown of 2017 releases. With its infectious beat and slick bravado, FLEX is a hot addition to your party playlist. The rap duo Nova and Charlie Black have become synonymous with the boom bap and trap scene in their hometown of Toronto and thanks to their witty word-smithing and on-stage charisma, OSIYM’s music has spread the continent. While there’s a lot of exceptional talent spilling out of Toronto right now, OSIYM is in no danger of being drowned out. Take a listen on Spotify or Soundcloud, and see what we mean.

6. Royal Prospect

Royal Prospect started 2017 off strong with the March release of Hearts. Hearts beautifully displays the group’s lyrical ability as well as the amazing vocal capacity of lead singer Oscar Reingsdahl. The song begins with a slow taste of the chord progression that later speeds and evolves as the mood of the song changes. The overall lyrical message is both relatable as well as captivating to the listener. Hearts can be found on iTunes and Soundcloud and check out their music video on Youtube. The group followed up Hearts with the September release of I Feel Alright. Unlike Hearts, which is a very vocally heavy song, I Feel Alright places great emphasis on the instrumental abilities of Gustav Reingsdahl (Guitar), Hannes Tingfors (Bass) Oscar Reingsdahl (Guitar) and Hannes Pennsäter (Drums). See what you’re missing and check out Royal Prospect! 

5. Hannah

In her new EP, Blossom, Hannah swishes together a cocktail of jazzy piano accompaniment, chill-step hip-hop beats, and her soulful voice to create a mesmerizing piece of poetry. Originally from Chicago, and now making noise in Los Angeles, Hannah’s sound is unique and colored by the iconic cities she’s lived in. Blossom, on the surface, is a mellow set of Rap and R&B charts to chill out to. Listen a little closer, and it’s a story of Hannah’s life, her experiences, and finding her identity in a world off-kilter. Take a listen to Blossom on SoundCloud or Bandcamp.

4. Ivy Nations

Ivy Nations has undoubtedly had a successful 2017 with the release of two new singles and accompanying music videos. In early April, the group released the soothing track Live By Design. The steady and notable rhythm of this single immediately pulls in the listener as it sets the tone for the song’s entirely. The music video, which can be found on Youtube, beautifully captures the mood of this unique and unforgettable song. Check it out on Soundcloud and iTunes. Following Live By Design, Ivy Nations released the single Sentimental Hearts. This song has a happy and upbeat tone portrayed by the swift major chord progressions and catchy lyrics. You can catch Sentimental Hearts on Soundcloud and iTunes. Also, don’t forget to check out the new music video on Youtube!

 

3. The Fontaines

Choosing to feature The Fontaines on our Top 10 was easy. Deciding what to feature was the hard part. With 5 singles and 2 EPs out this year, the LA-based band has been pumping out breezy indie-pop ballads and New-Wave rock charts like you wouldn’t believe. In the end, we settled on Evaporate. We know what you’re thinking! Choosing the single that garnered the group 100,000 streams on Spotify and hundreds of new fans isn’t exactly bold but if you go ahead and press play, you’ll see why we just can’t stop listening. Comprised of funky guitar riffs, retro synths, and eerily sweet vocals, Evaporate gives off an air of old-school cool that’s hard to come by. You can hear more of what The Fontaines have been cooking up on Bandcamp or SoundCloud but of course nothing beats a live show and you’re in luck, they’re playing at the Troubador in West Hollywood on January 11th.

2. Cider Wasps

Cider Wasps’ 2017 featured the release of their EP Ethereal. This album was a compilation of five tracks, some of which had been previously made into music videos in 2016 such as their hit Hummingbird. Thirty seconds into this song and you’ll be dancing along. Hummingbird displays Cider Wasps’ ability to simultaneously rock-out while maintaining steady control over their sound and producing quality music that’s as catchy as it is artful. The band’s unique style is also portrayed through the vocal layering in Magic Beans. Check out Magic Beans, Hummingbird and the rest of the EP as well as upcoming tour dates on Cider Wasps’ Website.

To anyone who loves early 2000s rock, your year is about to get a whole lot better: check out Cider Wasps on iTunes, and Soundcloud!

 

1. Faulkner

The bi-coastal band Faulkner is back with their sanguine new single, Hot Streak. In style with the bouncy alt-rock ballads and sleek production present in their previous EP, Revanchist, Hot Streak manages to hook and groove, while still delivering in substance. Between lead singer Lucas Asher’s visceral imagery sung in punchy verse, and the soaring synths that sound unmistakably of The Killers, Hot Streak has a flavor you won’t want to put down. It’s no surprise since the group collaborated with Wu-Tang Clan’s RZA and worked with producers like JP Bowersock (The Strokes) and Mark Needham (The Killers). Bash into the new year with this New Wave cut on Spotify and see why it was youbloom’s #1 in our Countdown to the New Year! Faulkner will be gracing the Peppermint Club in LA on February 8th, 2018.

Filed Under: Artist Discovery, Featured Artist, Independent Musicians, youbloom Official, youbloomDublin, youbloomLA Tagged With: featured artists, musicians, spotlight

Interview with Osairis Front-Man, Aundra Island

19-Dec-2017 By Robert Loustaunau

0269ea547ebb68819d8097514945bcc5“I didn’t know at the time that you could be of a darker shade and have dreadlocks and play speed metal.”

Recently, youbloom was fortunate enough to nab a little airtime with the Progressive-Rap, Rock-Fusion trio Osairis. An eclectic description indeed but one that’s only fitting for a band who’s sound has been likened to that of Cream and Hendrix as well as Rage Against the Machine and Living Colour. Osairis’ drummer and front-runner, Aundra Island works in tandem with guitarist, Casey Loudon and Berklee Bassist Gaku Murata to commandeer the stage with punchy, political verses book-ended by sweeping, Hendrix-esque guitar solos. Today, I picked the brain of the man behind the beats, Aundra Island.

Robert: Osairis is a collaborative group right? You’ve had different members in and out throughout the years? When and How did Osairis in it’s current form come together?

Aundra: Well, how we got together was we had an offer to open up for Angela Moore from Fishbone. And the name of Angelo Moore’s (Lead singer of Fishbone) side-band is Dr. Madd Vibe so he said he’d make an offer where if I could get a band together I’d be able to open up for them. For years I had been associated with the Black Rock Coalition but it had been through the West Coast Division I knew Angle Moore and it was actually his hairstylist who put me in contact with him.

Robert:  So Casey, Gaku, and yourself play this gig for Dr. Madd Vibes. At what point did it click for you guys and you realized that you could work together as a group for more than just this one gig?

Aundra: You know there were other guys that kept playing with the group too but as far as the 3 of us clicking, it just took 2 -3 gigs for us to mesh. It’s funny because we all come from a similar background. Gaku graduated from Berklee and Casey graduated from Musicians Institute and I had attended Cal Arts. I got to a point where I had played jazz all my life and I wanted to move away from that. Being in a rock ‘n’ roll context with jazz chops that’s pretty much what I wanted to do and we all came from that similar background.

Robert: What artists have influenced Osairis’ sound?

Aundra: Ultimately Hendrix was my inspiration. I looked to Hendrix as a demi-god. But we also had bands like Rage Against the Machine, Sound Barrier, 24-7 Spyz, Urban Dance Squad, Faith No More, and Van Halen. But ultimately Hendrix and Living Colour.

Robert:  Did Living Colour help bridge that gap between Jazz and Rock for you?

Aundra: My first Rock ‘n’ Roll concert was Living Colour and ever since than I was pretty fascinated with Living Colour because I come from a jazz background and within my jazz background I studied Dave Brubeck, Ornette Coleman, and Count Basie. So I saw Living Colour at the Key club in LA and I was probably only 14 at the time. I didn’t know at the time that you could be of a darker shade and have dreadlocks and play speed metal.

Robert: Yeah, that’s definitely a niche-market huh?

Aundra: Yes. Very

Robert: I noticed with your live performances it stays with the rock vibe but then you guys have these improvised solos for 16 bars and I think that’s where I heard the jazz influence come through.

IMG_20171214_215542_081

Aundra: Yes because we like to utilize being a power trio. You know a lot of guys now a days use that term but when I think of actual power trios – Rush, Cream, Primus – We’re like them, we’re gonna make sure all of our chops come out and make sure we can bounce off each other with ideas whether it’s in the studio or live. 

Robert : Osairis’ sound has been labeled as Progressive Rap before. How would you define Osairis’ sound?

Aundra: You know it’s funny, The guitar player, Casey Loudon, his dad came to one of our concerts one time, it was at this festival called Punk Black out of Atlanta, they do kinda this black rock thing. It’s funny cause he said we sounded like progressive rap and I don’t really look at us as that. I look at us as more fusion; a mix of Jazz, rock, and hip-hop.

Robert: Do you write all the lyrics for Osairis’ original tracks?

Aundra: Yes and lot of people will actually confuse our originals with covers because I always try to make sure that when we write original material it doesn’t just appeal to us in the band, it appeals to everybody.

Robert: And what could you tell us about your album, Electric Purgatory?

Aundra: It’s funny because some people have said I’ve gotten the idea from the Black Rock Coalition’s film but it was actually based off of a nightmare I had of being in the music business for a while. I saw all these angels and it wasn’t like an acid trip but that’s where the title came from. So the album is pretty much a few originals and covers. I call Electric Purgatory my Chinese Democracy because I just stayed in the studio and kept recording, recording, recording and I knew at some point I was just gonna have to finish it. That album probably took me about 3 years to make.

Robert: Wow! That’s a long time for one album!

Aundra: See it’s funny how nowadays you can make an album in 15 minutes but you see for me it’s all about making the album of quality.

Robert: And what about your other albums?

Aundra: The second album, Road Warrior, is all originals except for one but we do sample from bands like the Who and Jay Z. The Third album is a live recording of the night we opened for Angelo Moore of Fishbone. 

Robert: What’s the best show you’ve ever played? Why?

Aundra: We opened up for Winger at the Whiskey-a-Go-Go.  That place is like our second home. Not only are those guys solid but they believe in independent artists. Chain reaction too, back when we were just starting up we contacted them and they were kind enough to get us going.

Robert: And what is it do you believe that these types of venues do to help independent artists?

Aundra: Well you both get to piggy back off of each other. The venue let’s you come in and play and you’re able to promote yourself at the venue you’re playing. We’ve also had a lot of help from other bands like Awukii, they’re kinda like the Bad Brains out here. We’ve had help from this band out of Atlanta called the Tulips with this guitar player named Gabby Logan. The Howling Stars out of Atlanta and from Sound Barrier who we opened up for. We’re all able to bounce off of each other.

Robert: It’s good to just to be able to have that network to rely on.

Aundra: Yes.

It’s kind of like if Hendrix played rap metal…

Robert: Has Osairis been on tour before?

Aundra: We stay in LA for the most part. The hard part is seeing if you can find a huge profit on that. We wanted to play in Ireland with youbloom and then they asked us to play LA instead but that would have been fun.

Robert: Hey we’re gearing up for the youbloomDublin festival in May again and we’re wanting to get more of our LA sound over their this year. Youbloom is trying to do just what you were talking about where we connect bands and strengthen that network. For bands coming to a new city it can make a world of difference just knowing some of the local talent, and not feeling like complete strangers when coming into the city.

Aundra: Hey we’d love to be able to fly over their and play in Dublin.

Robert: Does Osairis currently have something in the works? A new album or some sort of project?

Aundra: Yes, We’re in the phase of producing the album MEDIA: Multi-Ethnic Destruction In America. This album is going to be dark and heavy. It’s going to be a combination of commercial, political, and lyrical content. Like the first 2 albums combined but it’s gonna have a really cool and interesting appeal to it.

Robert: And what inspired this album for you?

Aundra: To be honest there’s not enough content out. It seems like every time I listen to the radio these days, everything on there is just bubble-gum and it’s like there’s a real world out there. You know, don’t just force feed the audience what you want them to hear. Sometimes there isn’t any light at the end of the tunnel and you just have to deal with it, not everything is just peachy keen.

What MEDIA was inspired by was Public Enemy. I didn’t want to go the route I had gone with the other two albums. The other stuff is rock but this is a more heavy rock. It’s kind of like if Hendrix played rap metal but it’s not gonna be so experimental, a lot more straight and in your face.

Robert: Can we expect a little bit more collaboration on this album?

Aundra: Ya we’re having different artists come in. From Sound Barrier we’ve got Spacey T, Ronny Drayton from 24-7 Spyz, Robert Brown of White Chapel, and Daniel Lape as one of our guitarists. Just playing around with it. I’m trying to see what the heaviest sound is I can run with and blue print it.

Robert: And what’s that process look like as you bring different musicians in to the studio?

Aundra: They’ll just come in and I’ll show them this idea I have or show them what I want or what I’ve already recorded. I always say this band is kind of like Deep Purple where we’ve had just about everyone in this band.

This is why I want MEDIA to be perfect from start to finish but I’ve only been working on it for a minute. Each album that I do I try to treat it like it’s my first album. Then I make sure that there is always gonna be some sort of change. One thing I’ve learned from Miles Davis is that you can keep the same style as long as you adapt to whats going on around you. That and keep a brighter way of thinking and you’ll be okay. If you listen to Davis from 1955 – 69, from Kind of Blue to Witches Brew, it’s all the same thing, he just stretched out the arrangements but he always stuck to the same style, the same thing.

Robert: So MEDIA is in the works and it sounds like it’s coming along nicely. Don’t let the rest of us rush you along, it sounds like a really cool work in progress. I know the fans and I will be excited and waiting for that release date.

What advice would you have for other independent artists who are trying to make it in the industry?

You can keep the same style as long as you adapt to whats going on around you.

Aundra:  My obvious advice would be learn various styles of music. Study the greats who have come before you and after you. Learn to read charts. Have a good attitude but also be able to stand your ground because things aren’t always gonna be smooth as butter. Don’t let anyone doubt you because some people have doubted me but it’s those challenges that have made me who I am today.

To hear more from Aundra and Osairis check them out on SoundCloud or Youtube. Friend them on Facebook or follow them on Twitter to stay up to date on that album release: MEDIA. The band plays in Los Angeles regularly so when you’re in town be sure to check them out!

 

 

Robert Loustaunau is a content writer for youbloom and is a member of the social media team there. He is an avid music maker and listener. He enjoys the simple things in life: coffee, a good book, and quality time with his lovely girlfriend.

Filed Under: Artist Discovery, Featured Artist, Independent Musicians, Interviews, Music Industry, youbloomLA Tagged With: band interview, featured artists, independent artist advice, los angeles, music industry

Best Options For Marketing Your Band To A Wider Audience

26-Sep-2017 By Guest Blogger

If you’re in a band and you want to be popular in the music scene, you have to face countless
others who want to be just as famous as their stars. Your best bet is to have a good marketing
strategy.

Marketing for any type of product continues to evolve with the market, which makes services
step up their game every so often and make marketing a daunting term to those new in the field.
Here are some tips that can get you started on a full-blown marketing campaign for your band:

1. Awareness: Who Is Aware of Your
Music?
Music isn’t your only tool to be known by
your fans. You can also invite people to
attend your gigs and review you as a band, so
they can spread the word.

● You can reach out to local bloggers
and influencers with free tickets to
your gig, or a free EP to give access
to your music. This lets them know
that you really want to engage your fans.
● Snapchat is also a growing tool you could use to post live updates of your gigs to your
fans. It’s becoming a widely used service even by popular news sites, which means a lot
of users are going to look for you here as well if they are your fans.
● Facebook is your friend, but you shouldn’t stick to groups and pages. You can use the
power of live streaming, sharing commentary, and creating the atmosphere of being
engaging by always staying up to date with Facebook’s latest trends and using them to
engage your fans.

2. Responsiveness: Are You Communicating With Fans?
Of course, you can’t exactly form a fan base if you’re not appealing to your prospective fans. It’s
not always about your music, but how you convey it. You should be a group that people want to
follow and check out. You should convey a personality of sorts when you interact with your
fans, even in social media.

● Artists and bands may want to consider how large is their fan base first before releasing
their tracks. If you want to make a partnership with labels, your social media numbers
may be your version of cred for partners and sponsors.
● One way to do this is by making design contests. You can challenge artists to create
posters or shirt designs for your band, and print the winner.

3. Exposure: Where Do You Bring Your Music?
So you have a band, and you want to be known. You have tracks ready, and you may have been
doing gigs of your own as well. However, this shouldn’t count as your overall exposure, as you
may need to do something more to fully expose your fans to your music.

● For instance, you can do unique song covers such as acoustic versions of your favorite
non-acoustic songs, or slow versions of fast music.
● Spotify is growing to be the best alternative option to the radio, and it’s popular on a global
level. It is a good option to share stream links to your fans inside and outside Spotify to
constantly engage with your fans.
● You can team up with popular podcasters to have your music featured in their episodes,
or you and your band can make a podcast as well. This is a handy way to have something
to engage your audiences with that is not always your music.

4. Online Is Not Always the Best
This may seem counterintuitive, but this
is something everyone should always
remember, your offline presence should
be just as strong as your online presence.
Help your fans know that you are
available in the real world to be interacted
with.

● You should try establishing a
home base where you’re always
expected to appear, so fans can go and see you.
● Discmaker suggests you can go to local fests, events, venues, and bars to do gigs so
people can discover your music. This is of course in venues outside your “home base.”
● You can also try out geo-targeting your audience in emails, newsletters, and Facebook
events. This means, with the right guidance, you can attract and focus on potential fans in
areas closer to the place you will have events in. This boosts the chances of people going
to see your events.

Conclusion

You may come up with the best marketing strategy that is fit for your band, but the most
important thing is to come up with something you can do consistently. All efforts you’ve done
for your marketing campaign will fail if you don’t follow through with your plans.
As Undercover.net.au says, always remember to put love and effort to your marketing campaign,
and your love for your band and the craft will come to life. Do you have other tips for marketing
strategies for bands? Comment down below and share it with us!

 

About the writer

SARA HARRISON
Sara is a music enthusiast who loves to play guitar and the piano. She has a
large selection of music CDs with Rock and Blues being her favourite. In her
spare time, she’s studying to be a music teacher and enjoys visiting music
festivals. She currently writes for Undercover.net.au and enjoys life.

Filed Under: Artist Discovery, Artist Matching, Artists, Independent Musicians, Music Advice, Music Promotion Tagged With: independent artist advice, marketing, music, music advice, music artists, music blog, music conference, music festival, music marketing, music promotion, musician, promotion, tips for artists

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