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Guerilla Marketing for Independent Artists and Why It Matters

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Guerilla Marketing

“Independence” implies a sense of autonomy, and for an artist, it can mean creative freedom: to find themselves express their inner thoughts in the most uninhibited fashion. Something to think about is why be inhibited about getting your music heard? While it can get competitive for emerging artists who want to get their music out,  guerilla marketing for independent artists can stand out. It’s an approach that you can align your values with whilst being just as quirky as your vivid imagination.

The central objective behind carrying out a guerilla marketing activity is to obtain a sense of visibility for you as an artist, but what’s unique about it is that it’s cost-effective and highly impactful. While a strong online presence is essential, what’s also equally important is how you shape your presence offline, and that’s where your DIY ethos will come into play. As consumers, we have an eye for things that look and feel different, so the curiosity and sense of mysticism that comes with guerilla marketing stands out.  To top it over, it is also a sign of effort made on your part that agents and promoters will most definitely notice.

Guerilla marketing has its traditional footings in doing things in the most unperturbed fashion, where the simplest of music promotion chores can have a quirky spin to them: imagine, for example, giving out your band stickers with a limited download code for your music online. These marketing collaterals act as great talking points within your community where you are instrumental in encouraging people to create a buzz around your music. One of the many advantages of this is that all the activities you carry in a fully offline space will lead to will make their way online through word of mouth. The next time you are dropping a new song or an album, go the guerilla way, make that personal connection with your fans. Those types of kinships that you establish early on for you and your music go a long way!

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply/

Fan Devotion: 4 Ways To Campaign For Your Favourite Local Artists

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Fan devotion is a rather inherent trait we possess as individuals who are absorbed into the music of our choice, which is a by-product of our incalculable ‘love’ for a particular band or an artist. As fans, we have the power to exercise our fan – devotion in numerous ways that will help build the cultural fabric of something that we call our own: our local music scene!

Showcase your band of the week on social media

Your social media account is a hotspot of individuals engaging with one another; which is a great representation of how we exchange information in this day and age. Talking about your local bands on social media platforms is one such a piece of  “information” that finds itself being exposed directly to a plethora of individuals: the process of doing so is enabling your local musicians to leverage from your reach. So go right ahead, and use your Instagram stories to share your local music! 

Volunteer at local shows 

Volunteering at local shows can go a million miles: not only does volunteering give you a sense of identity, but it also puts you and your scene in a position of unanimity. To top it over, providing a helping hand to your local bands is lifting a colossal amount of weight off their shoulders. Giving something back to your local music community is a great sign of fan devotion. 

Buy their merchandise

Buying local merch is a common practice among fans lately, and why shouldn’t it be! Much like sharing music on social media, the act of sporting your favorite band merchandise is the most subtle way of  “advertising” your love for a band. The “visual aesthetic” creates a sense of familiarity within your social circle which helps generate a great deal of visibility for local talent. 

Give your local artists a pat on the back 

Last but not least, your local heroes always love to hear from you: a word of appreciation gives them a boost of confidence. The next time you are at a show that you have thoroughly enjoyed, be sure to let the band know what you think!

 

Sign up as a Fan today: https://www.youbloom.com/request/

Independent Artists: Internet Helps Bypass Gatekeepers

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The internet is a sea of opportunities if used optimally, and more so for emerging and independent artists. If you want to scale up and expand your reach, the internet is a great place to help you as an artist to bypass gatekeepers. An emerging culture of music streaming, as opposed to physical sales, has steered this ship in a direction where independent artists can freely carry out their artistic expression on social media platforms to attract an audience. Never before has it been this viable for alternative cultures such as underground music and art to surface and grow without necessarily having to budge for bodies of authority.  This blog post will discuss how you as an independent artist can bypass those gatekeepers. 

Use Facebook and LinkedIn to find Journalists to Write about your Music 

As a matter of interest, magazines and tabloids are in an unrelenting search for new content all the time. All it requires from you is that you make yourself visible to them on social media platforms such as Facebook and LinkedIn. To top it over, owing to the culture of a close-knit community, music journalists and music promoters will often work in conjunction. Not only would journalists write about you, but chances are that they might add you to their recommendation list to promoters. Though you’re busy writing the best music you can, it may be worth finding the time to make yourself heard on these social media platforms.

Follow Promoters on Twitter and Instagram

Promoters spend a lot of time on the internet, start following them TODAY. Start interacting with them, comment on their posts, establish a personal connection. Smart usage of the internet can help you secure gigs. 

Send Newsletters to your Fans and Promoters

Newsletterring is a very effective approach to maintain fan exclusivity and retention. The idea behind this exercise is to establish a very personal rapport with all parties involved, where you as an artist show how much you care for your fans. Imagine the sense of suspense and exclusivity that comes with being part of a secret gig around the corner. This sentiment can be created by advertising your show through newsletters to a selected list of your fans.

Use Online Communities to Spread your Music

Online communities are certainly a very crucial part of building online visibility. One of the ways to spread your music on digital platforms is to share your music with fellow musicians, which always creates a room for opportunity. Collaborating with similar artists is a great way to build your repertoire and Facebook’s communities feature makes this much more lucrative. Here’s a full blog post on building an online community of fans. 

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply/

From your Playlist to your Living Room: Hosting your own Live Music Performance has Never Been Easier

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With an evolving trend of “breaking the convention”, we are always on the cusp of change, where possibilities are boundless. Never before has it been so viable for communities to equally contribute towards change and made to feel like everyone involved has a stake in something they value greatly. Music has been a rather integral element in all our lives, essentially because of how it impacts the way we choose to perceive our immediate reality.

Music has the power to bring people together and it all starts with you. 

A dire need for us to create our very own social infrastructure in the age of social media is upon us, and music finds its place in being able to enable that need. “Unplugging” is a common trend today – especially in commercial contexts, where the challenge is to take one’s online accumulations into the real world – and what better way to do that as a music fan than to bring the music on your phone to your living room! Hosting music on your premises not only provides your local musicians with a platform but also creates and encourages a close-knit sense of community in your local scene. It not only gives you an opportunity to involve yourself with something you absolutely love but also gives you the power to act as a catalyst for change. Utilizing your space for something as euphoric as live music comes with immeasurable rewards and the satisfaction of having been instrumental in successfully creating a social infrastructure that is tangible.

An interesting fact is that most touring musicians are on the lookout for non-traditional ways to perform, and experts in the music business are more than willing to collaborate with you as a host. As such, potential local hosts such as yourself now have more opportunity than ever to work with industry veterans who can bring their expertise into every aspect of a show, from set up to clean up, leaving you to eventually settle into a more comfortably managerial role. If your love for music is infectious, it’s your chance to contribute today.

Curator At the Core: Become a CityRep with youbloomConnect Today

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youbloomConnect offers a panoply of options for creators, doers, and achievers: a youbloomConnect CityRep is an individual with all those things rolled into one: a pro curator. If your passion for planning and curating live music is contagious enough, youbloomConnect might just be your next dream job! Here are 4 of the most prominent attributes we’ve had in our best CityReps so far, and why you can be one too:

  1. Curator at the Core 

Envisioning your event, setting goals, scraping your resources together and finally making it happen: your forte to create ‘experiences’ for individuals who wish to be part of something they call their own can now escalate rapidly. Curating a show with youbloomConnect gives you the power to pull off great gigs across the globe! The curator in you will operate as an eminent live music promoter in your vicinity to push the envelope for unsigned musicians!

  1. A Deep Passion for Live Music

For a job like this, getting to be around live music at all times is the ultimate icing on the cake. Everyone dreams of a job where they can combine their productivity and skills with what they love the most – needless to say, we’ve got you covered on that front!

  1. Marketing Master

Spreading the word and creating a buzz is key for pushing youbloom events. Your marketing skills can translate into you being an effective influencer in your local scene. While you set yourself up in preparations to promote your gig, experts at youbloomConnect will show you the ropes as well!

  1. Pro Negotiator 

As a CityRep you will be involved in the process of reaching out to vendors, managers, hosts, artists and fans. Your convincing skills to bring these stakeholders on-board with you will now come in handy. Being conscious of the costs and to effectively capitalise on every resource will be your mantra!

 Sign up as a CityRep today: https://www.youbloom.com/cityrep/

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