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Guerilla Marketing for Independent Artists and Why It Matters

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Guerilla Marketing

“Independence” implies a sense of autonomy, and for an artist, it can mean creative freedom: to find themselves express their inner thoughts in the most uninhibited fashion. Something to think about is why be inhibited about getting your music heard? While it can get competitive for emerging artists who want to get their music out,  guerilla marketing for independent artists can stand out. It’s an approach that you can align your values with whilst being just as quirky as your vivid imagination.

The central objective behind carrying out a guerilla marketing activity is to obtain a sense of visibility for you as an artist, but what’s unique about it is that it’s cost-effective and highly impactful. While a strong online presence is essential, what’s also equally important is how you shape your presence offline, and that’s where your DIY ethos will come into play. As consumers, we have an eye for things that look and feel different, so the curiosity and sense of mysticism that comes with guerilla marketing stands out.  To top it over, it is also a sign of effort made on your part that agents and promoters will most definitely notice.

Guerilla marketing has its traditional footings in doing things in the most unperturbed fashion, where the simplest of music promotion chores can have a quirky spin to them: imagine, for example, giving out your band stickers with a limited download code for your music online. These marketing collaterals act as great talking points within your community where you are instrumental in encouraging people to create a buzz around your music. One of the many advantages of this is that all the activities you carry in a fully offline space will lead to will make their way online through word of mouth. The next time you are dropping a new song or an album, go the guerilla way, make that personal connection with your fans. Those types of kinships that you establish early on for you and your music go a long way!

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply/

Local Music Promoters: How youbloom Will Impact CityReps

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CityReps are at the core of what we do, and they play an instrumental role in creating our global network of local music promoters and thereby riveting live performances across the board. However, it’s not just a one-way street. There are plenty of ways in which youbloom gives back to a whole host of our local music promoters we work with aka CityReps. Let’s get right into it:

1. Expand your reach of artists, vendors and music industry professionals

While you are already skillful in your field, you will now tap into your potential of positioning yourself as an absolute expert. Your magnitude of reach in the music business will be global, cross-cultural and multi-dimensional. The role of CityRep involves liaising with every stakeholder in the business, thereby helping you in creating your own global network.

2. Time to take the lead: you manage your own army

Being a CityReps involves micromanaging a team of individuals locally, who will support you in putting on shows. You’re the head honcho for your city, which means being CityRep allows you to develop your skills in inspiring and motivating those around you to create the best live music experience in town.

3. Monetise your efforts

youbloomConnect gives you the opportunity to monetise every show you curate. The more shows you do, the better the chances are to monetise.

4. Build your repertoire

Your title as a CityRep with youbloomConnect not only gives you an opportunity to learn, grow and hone your skills, but your contacts as well. While you’re playing the role of a local music promoter, your reach, however, is going to be global. Building your expertise and network are some of the key perks of being involved with youbloom!

To find out more or sign up as a CityRep, click here: https://www.youbloom.com/cityrep/

If you want to learn more about the youbloom community follow us on Facebook, Twitter, and Instagram

youbloom reserves rights of selection process.

Independent Artists: Internet Helps Bypass Gatekeepers

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The internet is a sea of opportunities if used optimally, and more so for emerging and independent artists. If you want to scale up and expand your reach, the internet is a great place to help you as an artist to bypass gatekeepers. An emerging culture of music streaming, as opposed to physical sales, has steered this ship in a direction where independent artists can freely carry out their artistic expression on social media platforms to attract an audience. Never before has it been this viable for alternative cultures such as underground music and art to surface and grow without necessarily having to budge for bodies of authority.  This blog post will discuss how you as an independent artist can bypass those gatekeepers. 

Use Facebook and LinkedIn to find Journalists to Write about your Music 

As a matter of interest, magazines and tabloids are in an unrelenting search for new content all the time. All it requires from you is that you make yourself visible to them on social media platforms such as Facebook and LinkedIn. To top it over, owing to the culture of a close-knit community, music journalists and music promoters will often work in conjunction. Not only would journalists write about you, but chances are that they might add you to their recommendation list to promoters. Though you’re busy writing the best music you can, it may be worth finding the time to make yourself heard on these social media platforms.

Follow Promoters on Twitter and Instagram

Promoters spend a lot of time on the internet, start following them TODAY. Start interacting with them, comment on their posts, establish a personal connection. Smart usage of the internet can help you secure gigs. 

Send Newsletters to your Fans and Promoters

Newsletterring is a very effective approach to maintain fan exclusivity and retention. The idea behind this exercise is to establish a very personal rapport with all parties involved, where you as an artist show how much you care for your fans. Imagine the sense of suspense and exclusivity that comes with being part of a secret gig around the corner. This sentiment can be created by advertising your show through newsletters to a selected list of your fans.

Use Online Communities to Spread your Music

Online communities are certainly a very crucial part of building online visibility. One of the ways to spread your music on digital platforms is to share your music with fellow musicians, which always creates a room for opportunity. Collaborating with similar artists is a great way to build your repertoire and Facebook’s communities feature makes this much more lucrative. Here’s a full blog post on building an online community of fans. 

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply/

Independent Music Promoters: Represent Your City

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While the world today is grappling with what’s to come next, so are independent music promoters, with all shows booked stand canceled, we are yet to determine when the next show will happen. Promoting great artists whilst building communities centered around live music can be challenging at certain times, but at youbloomConnect, against all odds, we believe it can be done soon!

We’ll be making our way to your city, which means you now have a chance to take the lead. If music promotion is your expertise, we have an opportunity for you. The ropes will be shown, and you’ll have our back. Nurturing and fostering independent music culture across the globe is the ethos we follow. If you believe there is potential for live music to not just grow, but thrive in your city, we are here to collaborate.

The role of a CityRep with youbloomConnect is that of a music promoter with several perks, we highly recommend you read our blog article, ‘How youbloomConnect impacts CityReps’. Our vision is to witness pockets of independent music scenes emerging in every corner of the world, and we are certain you as a CityRep will make it happen!

We’re very excited to hear from you! Click here to sign up as a CityRep and you’ll hear from us in 2 weeks’ time! To find out more or sign up as a CityRep, click here

If you want to learn more about the youbloom community follow us on Facebook, Twitter, and Instagram

youbloom reserves rights of selection process.

From your Playlist to your Living Room: Hosting your own Live Music Performance has Never Been Easier

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With an evolving trend of “breaking the convention”, we are always on the cusp of change, where possibilities are boundless. Never before has it been so viable for communities to equally contribute towards change and made to feel like everyone involved has a stake in something they value greatly. Music has been a rather integral element in all our lives, essentially because of how it impacts the way we choose to perceive our immediate reality.

Music has the power to bring people together and it all starts with you. 

A dire need for us to create our very own social infrastructure in the age of social media is upon us, and music finds its place in being able to enable that need. “Unplugging” is a common trend today – especially in commercial contexts, where the challenge is to take one’s online accumulations into the real world – and what better way to do that as a music fan than to bring the music on your phone to your living room! Hosting music on your premises not only provides your local musicians with a platform but also creates and encourages a close-knit sense of community in your local scene. It not only gives you an opportunity to involve yourself with something you absolutely love but also gives you the power to act as a catalyst for change. Utilizing your space for something as euphoric as live music comes with immeasurable rewards and the satisfaction of having been instrumental in successfully creating a social infrastructure that is tangible.

An interesting fact is that most touring musicians are on the lookout for non-traditional ways to perform, and experts in the music business are more than willing to collaborate with you as a host. As such, potential local hosts such as yourself now have more opportunity than ever to work with industry veterans who can bring their expertise into every aspect of a show, from set up to clean up, leaving you to eventually settle into a more comfortably managerial role. If your love for music is infectious, it’s your chance to contribute today.

Live events your way.

Step into the fan-owned future of music.