Crowdsourcing: Will it Really Shape Your Music Career?

15-May-2018 By Josey Dunbar

What is Crowdsourcing?

“Crowdsourcing” can be defined as a sourcing model which enables individuals to gain a particular good or service through an exchange. Today, crowdsourcing is quite prominent between artists of all disciplines. Musicians, sculptors and designers connect through crowdsourcing sites where they can gain exposure as well as promotional opportunities. Naturally, there are hundreds of platforms out there where an artist can get connected but the trick is finding the two or three platforms that are actually good.

What about Crowdfunding?

So, now you understand crowdsourcing, hopefully you’re familiar with crowdsurfing – I’ve got one more for you: crowdfunding. Crowdfunding is often a group of people coming together to fund some business venture through small financial intakes. This could be a musician whose revenue for a show comes from ticket sales sold through a crowdsourcing platform. This brings us right back to the quintessential issue of how to choose the right connection agency to help you crowdsource.

It all comes down to what you are looking for.

Crowdsourcing conference at youbloomDublin Music Festival & Summit

Though crowdsourcing and crowdfunding originate in the same place, focusing on one can help artists when narrowing down their options. There are organizations that have been around for years, such as Kickstarter, which are strictly for crowdfunding inquiries. This means that musicians can connect with a community of like-minded creators and build funds around their passions. Similar sites include Pledgemusic and Patreon.

On the other hand, crowdsourcing platforms, which cater more towards a direct exchange of goods or services, can be equally effective to the artist. These connection agencies include youbloomConnect and Songkick. Rather than simply giving artists a platform, companies like youbloom play a central role in providing artists exposure and fans. Youbloom is unique as it pairs artists together, connecting the two fan bases, and broadening an artists fanbase beyond the band’s origin. Contrarily, a regular complaint among Songkick users is its lack of connection and community between artists.

At the end of the day, it’s hard to go entirely wrong with any of these hardworking crowdsourcing platforms; it all comes down to whether your art needs support or more clearly laid-out instructions and opportunities.

Josey is a content writer for youbloom as well as a member of the marketing team. She is music obsessed and a diehard Tom Petty fan. Josey currently lives outside of Los Angeles where she enjoys excessively sunny days, train adventures and organic chai (yes, Josey is high-maintenance about her chai).

You’ve Been Writing Song Lyrics Wrong

08-May-2018 By Guest Blogger

As musical styles progress and change with the times, one thing is for certain, writing song lyrics continues to play a vital part in what sets artists from being good to being considered a great. So for those of you currently in a creative drought, here is some advice from a few of the greats.

Jimi Hendrix on Artistic Liberties with the Facts

“Imagination is the key to my lyrics. The rest is painted with a little science fiction.”

–Jimi Hendrix

Many artists pigeonhole themselves by believing that every word written must be 100% accurate to their lives and story they are telling. Of course, speaking from your own personal experiences is vital in creating meaningful music. But the point is to get your message across in the best way possible. Sometimes, this might involve a little science fiction.

Dolly Parton on Throwing Yourself into the Process

“It’s therapy. It’s fun. It’s creative. I love getting on a big writing binge and staying up a couple days working on song and knowing at the end of those two or three days that I’ve created something that was never in the world before.”

–Dolly Parton

If this is your passion, don’t be afraid to throw yourself into your work. The stories of artists writing a hit song in 5 minutes’ time, on a napkin, in an airport is incredible! But most great songs come from hard work, dedication, and focus from the artist. This mean sitting down and wrestling with a song until it feels right.

John Mayer on Speaking Your Own Truth

“I hope that what it comes down to at the end of the day is that people believe that I believe what I’m singing. It comes down to being believable.”

–John Mayer

Authenticity is key in songwriting and producing. This may seem strange since the first piece of advice was to stretch the truth in the songwriting process. Don’t be confused, there is a difference between writing a nonfiction story to produce a personal truth, and writing a meaningless song for the sake of staying on trend. Be true to your artistic endeavors and creative process because the song will thus come across genuine to the listeners.

Now go on and be inspired to create and then when it comes time to perform, remember to sign up for youbloomConnect to get the chance to connect with your fans and other artists to grow not only your fan base but your connections in the industry. To get more information on how youbloom can help you book more gigs across the world and have the chance to play at #youbloomLA and #youbloomDublin, follow the link: http://www.youbloom.com/

5 Tips for Playing Successful Shows

19-Apr-2018 By Guest Blogger

Back To The Ocean Performing at Youbloom Festival

A few tips to playing successful shows

Imagine you just moved to a new town. No friends or musician pals, let alone connections with the local music scene. What do you do? The easy answer would be: get a band together and start playing successful shows , but that is not always the fastest track to local success.

When you’re trying to establish yourself as an artist in the local scene, your goal should not simply be to put a show together, but to put together a successful show. The difference is enormous. Here’s a few tips of how to make that happen.

1. Know your Target

As an artist, you should be crystal clear about what your skill set, goal and target is. An emerging artist should not count booking a show an end goal in itself.

The details are what matters the most: who is coming to catch your band play? Are you going to be performing for a near-empty room, with only your roommate and parents there to watch?

If you’re a rock ‘n’ roller, on the other hand, your natural habitat should be the DIY scene. Do your research. Who are the best local bands that gravitate towards your sound? Where do they usually play? Are they playing successful shows? Where do they go for a pint?

2. Be a Fan

Once you’ve gathered your data, take action. Go see their shows, follow them on social media, see what they’re up to and what their strategy is. Artists should learn from each others’ success as well as mistakes.

Back To The Ocean Playing successful shows at youbloom festival — If you’re a songwriter and producer you may wanna play acoustic rounds and hang out where the local songwriters are, rather than at a dive bar populated by rock bands.

3. Don’t be a Stranger

Most importantly, befriend these fellow rockers. Approach them after their show, buy them a beer and make friends. If you’re the shy type who likes to stand in the back and just enjoy the show, get another member of your band to be the social one. Or, fight yourself and make an effort to exchange a few words and perhaps a little booze with them.

Whether you’re a hit writer or an indie rocker, you never know where meeting new people may lead you. You might end up co-writing a number 1 hit on a chill afternoon session with a writer you met randomly at a show. Or, you might end up headlining a national tour with a small-time band that broke through – and all because you had the guts to go talk to them after a set at your local dive.

Don’t be afraid to push yourself out of your comfort zone, because that is what’s going to change your perspective on things and ultimately lead you to a more efficient strategy for your career.

4. Offer Up your Skills

Take time out of your own life to make friends with those acts that already establish themselves in the local scene. Ask if they would like you to open for them. That way you will most likely play to a room full of people who are probably into music or musicians themselves.

5. Schmooze

Playing Successful Shows at youbloom Festival — Back To The Ocean and Anna Christie perform at the youbloom Festival

By opening for your new-found friends, you’ll be making a name for yourself as a new band around town, and you’ll be gaining their fans in the process. Throw a nice after-party after the show where you can properly hang out with your new fans and you’ll have a recipe for success.

Networking and making friends is crucial and takes a lot of work and dedication. If you’re looking for a simpler way to join these networks, check out youbloom Connect – where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road. Whether you reach out, or decide to do it alone, do yourself a favor: get out more and meet like-minded people. Many of them might not be your next musical partner in crime, but the worst that’ll happen is you’ll have more friends.

Luca a freelance writer, blogger, musician and songwriter. Born and
raised in Italy, his passion for Rock n Roll made him move to London where he
lived for one year and gained a certificate in Songwriting from ICMP.
Luca relocated in NYC in 2014 to pursue jazz music and liberal arts at the
The New School from which he graduated in December 2017. Luca currently
reside in Nashville, TN

Interview w/ HMMA winners, Flight of Fire

07-Jan-2018 By Robert Loustaunau

My Last Gamble – Winning track at Hollywood Music in Media Awards for Americana/Folk/Acoustic

Interview with Flight of Fire

“We all strongly believe that the transfer of energy between audience and musicians is an intensely powerful thing.” – Flight of Fire

Earlier this month, youbloom was lucky enough to get some precious air-time with the Hard-Rock maelstrom of female fury, Flight of Fire. Known for their fantastical live shows and superb rock compositions, this Boston-based band has been selling out shows and racking up awards for several years now. In this interview the ladies divulge their creative process, dole out advice for the unsigned artists out there, and share what’s on the band’s horizon.

What were a couple runner-up names for the band before you settled on Flight of Fire?

What a cool question! We came up with our band name in a very geeky way, so we actually did have two clear runner-ups. The first was Drop of Flame and the second was Force of Flame. Personally, I think we made the right choice!

What is your creative process when writing?

We usually write songs individually. When they are mostly finished, we bring them to the band and everyone adds their own flare. Maverick will get picky about lyrics and improve melodies and Tanya will add solos. The twins write riffs together, and Tia and Maddie solidify the groove.

How has the LA music scene been different from the Boston music scene?

We haven’t spent enough time in the LA scene just yet to really be able to compare it to Boston, though in the few times we have come out, we have absolutely loved our experiences. One of the things we did notice is that there seems to be a lot more competition in LA as so many talented people flock to the city, however, there is also a plethora of experienced industry professionals providing an endless source of networking opportunities as well as offering more chances for encountering career-growing experiences. So it all seems to balance out.

“We don’t like our performances to be contrived at all, and we love to ride the waves when unexpected things happen!”

Youbloom, for example, has been so welcoming and supportive of us – we had such a great experience at the conference and met so many incredible people in the industry! It’s definitely very different, and each scene offers different things to artists and bands. We can’t wait to explore more about what it’s like to be a band in LA.

Flight of Fire is known for its high energy performances. What do you think it is that gives a band its charisma?

22814125_1730948283642382_6614974178572752102_n — Photo by Trixie’s Tripod of Boston Rock Radio!

To us, it’s all about the live shows. We all strongly believe that the transfer of energy between audience and musicians is an intensely powerful thing. Live shows are our opportunity to show our fans how much we appreciate them, and it’s their opportunity to enjoy us in our element! It’s truly magical.

Would you say you have live shows down to a science, or is each one its own mystery going in?

We like to keep as much of our performances as spontaneous as possible driven by pure in-the-moment inspiration. We do plan our setlists, but we like to take the energy of the crowd into account and play off the emotions of the people watching us. Sometimes you have to diverge from the set list when the audience’s energy is calling for something specific.

We also like to include some memorable stage antics, like when we switch instruments and pull off wild stunts. But our philosophy is that what we do on stage should reflect how we are really feeling at the time. We don’t like our performances to be contrived at all. We love to ride the waves when unexpected things happen!

What’s the most memorable show you’ve ever played? Why?

Some of the most memorable shows we’ve played have been when we opened for big acts. When we opened for Bon Jovi at Ford Field, and that is an experience we will never forget. We also opened for Lita Ford at a smaller venue. It was a sold out show and her fans were so incredibly supportive of us making us feel like true rock stars that night. At those kind of shows, you hope that you’re seeing a glimpse of your future. Those are the moments that stick in our minds and inspire us to keep pushing on through any of the difficulties we might face.

21994099_1691014080969136_5938177342829633566_o — Flight of Fire performing at youbloomLA Music Festival & Summit 2017

What good memory or experience did you have at the youbloom 2017 music festival?

So much of it was amazing! We are still so grateful that we got to come out and be a part of youbloom. We met so many incredible people. All the panelists we got to talk to were so encouraging, and the discussions really helped us solidify some of our strategies for the upcoming year.

“My Last Gamble won, and we never would have had that opportunity if it hadn’t been for youbloom and Shele Sondheim!”

Can you describe the events at the youbloom festival that led you to getting a Hollywood Music in Media nomination?

Shele Sondheim was one of the acclaimed panelists that we met at the festival. Shele was so kind and supportive to us and he connected us with Brent Harvey, the producer of the HMMAs. The two of them encouraged us to submit our song. Apparently it was a fantastic idea considering we actually took home a trophy that night. My Last Gamble won, and we never would’ve had that opportunity if it hadn’t been for YouBloom and Shele Sondheim!

What project do you currently have in the works?

We just finished recording a new single in the studio that features Cherie Currie from the Runaways. Cherie and Maverick share lead vocals on our song, She’s a Badass. It’s a testament to all of the female rockers who came before us and paved the way for musicians like us. The song will be released in early 2018.

What is the band’s vision going forward?

We have so much that we want to accomplish. Our most recent album, Path of the Phoenix, was released a year ago, and we already have so much new material for the next album we are hoping to record by the end of the summer, if possible. We are also looking at a tour in Europe and new music videos. Our biggest goal right now is to get a supporting slot on a tour with a band like Halestorm. That would be a dream come true.

“One of the most important things we’ve learned is that when you have somebody who believes in you, never take that for granted.”

What are your biggest challenges in reaching your vision?

As always, the biggest challenge is financial! It’s very difficult to make money with what we do. We are always doing our best to be savvy and find ways to make it happen! We will be launching a Patreon in January. That will give our fans the opportunity for a more intimate relationship with the band where they can directly support the music they love. We’re very excited about cultivating it, and that kind of support will make everything we are trying to do that much more possible!

What’s the best way fans-to-be can gain access to your music?

Our official website is the best way to get access to our music, videos and updates! From flightoffire.com, you can link to all of our social media as well, so whatever platform you prefer for following bands, you can find us there.

What advice would you have for upcoming bands/artists that are trying to get noticed?

24852123_1785544431516100_5331657771273682913_n — FoF at the Hollywood Music in Media Awards Night 2017

One of the most important things we’ve learned is that when you have somebody who believes in you, never take that for granted. When you have a DJ play your music, an aspiring journalist who writes a review for you, a booker who hears you at a show and loves you, or any fan that tells you that your music has moved them or buys your merch, your job is to respond to them. Express your gratitude, let them know how much it means to you that they believe in what you are doing. If someone is going out of their way for you, make sure you go out of your way for them just as much. Especially in this ever-changing industry, we all have to stick together and support each other. It’s all about relationships – make sure you always pay it forward.

To stay up to date on what Flight of Fire is up to, you can check out their website, flightoffire.com and follow them on Twitter and Facebook. Their newest album, Path of the Phoenix, can be purchased on Bandcamp.

Robert Loustaunau is a content writer for youbloom and is a member of the social media team there. He is an avid music maker and listener. He enjoys the simple things in life: coffee, a good book, and quality time with his lovely girlfriend.

11 Things You (Probably) Aren’t Doing That’ll Improve Your Band’s Rehearsal

12-Dec-2017 By Robert Loustaunau

So you’ve got a band. You’ve got a following. Heck, you’ve even got goals! But recently, you’ve hit a plateau…your shows are just okay. Maybe you need better sleep, or better equipment, or maybe you just need to get…better.

It’s time to unite this raw artistic fervor into a little something called rehearsal.

Conducting an efficient rehearsal is paramount in improving your band’s sound. To help with this, we’ve outlined a few methods to make your sessions run like butter.

1. Scheduling

Step 1: Make a rehearsal schedule.
Step 2: (And this is the hard part) Stick to it.

Going into a rehearsal with a plan is often the difference between rich, productive studio time and a jam session with the crew.

2. Build a List of the Songs You Want to Work

The more familiar your band is with the material to be rehearsed, the more songs you can expect to get through. Allot a certain amount of time you plan to spend on each track and stay true to it. Ask yourself: is this session about creating new music, work-shopping what’s already been written, or polishing off the finished stuff?

3. Document Any Issues for Next Rehearsal

Apps like SetBoss and Musician’s Diary make this easy by providing shareable templates and spreadsheets where you can record tracks directly, arrange them into set lists, log time spent rehearsing each track, and jot down notes as you go. Even a simple to-do list app like Things can streamline the rehearsal by getting the band on the same page through shareable schedules and to-dos.

4. Be mindful of others’ time and chops

Having a scheduled break time somewhere in the middle of the session can prevent burn-out and improve overall focus. Also, be courteous to your band mates when scheduling your rehearsal set list. If your quasi-ska band only requires the horn players in 3 tracks, then put those tracks back-to-back at the beginning so your brass can leave as soon as they’re done, they’ll thank you for it.

5. Warming up

Coming into a rehearsal “cold” can lead to wasted
time and possible injury. Warming up effectively
sets the tone for the rehearsal and should be used as a period to not only get the blood flowing
through the relevant extremities, but as a chance
for the group to settle in and begin listening to one another. Instead of making it a private and rushed affair, factor the warm up into the rehearsal schedule.

Effective warm ups:
~ Charts or covers familiar to the group
~ 12 bar blues & improvising
~If all else fails, Apps like Scales and Modes or FretBoard provide written and tabulated scales to play through as a group.

6. To Metronome or Not to Metronome?

When to use one: Always.

When not to use one: Don’t even think about it.

Tempo inconsistency is the cause for countless musical hiccups and is the ultimate killer of groove.

Practice. With. A. Metronome. And, while you might think all metronomes are created equal, there has been an epidemic of stilted, inconsistent metronome apps that have developed along the smartphone in recent years. We’ve dug through the bad and the laggy to present you some reliable metronomes.

Web: Metronomeonline.com promises a reliable tempo for free and is useful if you have a laptop handy.

Free Apps: Metronome Plus (iOS), Mobile Metronome (Android)

Paid Apps: Drum Beats (iOS and Android) it’s $3.99 but includes hundreds of optional drum tracks to replace the standard metronome beat.

Physical Metronome: Korg Metronome. This is pretty much the standard for portable metronomes and is a worthy trade-off for the unrelenting accuracy it promises its users. You can find these little guys at any music shop and you should only ever need one.

Digital Audio Workstations: Cubase or Logic include metronomes with the most consistent tempos.

7. Pick a Leader

Coming to a consensus on who’s running this thing can prevent an Oasis-style meltdown between band members. Many bands have an unspoken understanding on who is calling the shots but for those who don’t, decide who is going to keep the ball rolling through the rehearsal. You can have one member who always takes on this role or try switching it up from one practice to another.

8. Record Rehearsals

Like hearing your own voice played back to you, hearing your own music sounding back can be grating at times. Nevertheless, playback is necessary to suss out the problem spots in your sound and be an effective critic of your music. The recording process need not be high-fidelity. This is recording for practical purposes, it’s not going to be your next EP (until it is, of course).

The mic on most phones or laptops: adequate.

Free recording apps: There is Rev (iOS and Android) or Voice Recorder Pro 7 (iOS).
Both apps allow you to transcribe the audio to various formats and export files to Google Drive, Dropbox, and Voice Recorder Pro 7 also exports to Microsoft OneDrive, Box Cloud, iCloud Drive, and SoundCloud.

Handheld Recorders: Zoom makes handy little recorders in different sizes and price and while they cost a bit more than a recording app, on the whole their usability is more far-reaching in that they offer multiple recording channels, easy transfer and saving of files via memory chip, and a bevy of other features for you to peruse.

9. Remote rehearsals

When the rehearsal time is right but location is not we must turn to remote rehearsing.

Websites like jamkazam offer a platform for musicians to rehearse, record, and join open jam sessions with other musicians from the comfort of their home wifi connection and there is even an app version that promises low-latency.

Another route you could go is investing in some hardware like Jamulus or Jam Link which make remote rehearsal work by providing low-latency network audio interface that is able to import and export uncompressed audio up to 500 miles at it’s highest quality. Think of this as Skype for your band, but with much less lag! Having said that, technology like the Jam Link and Jamulus is not impervious to a poor internet connection. They do require parties at both locations to purchase the necessary hardware so take these things into consideration as you decide on whether remote rehearsals are a must for your band. For more information on the topic you can hop over to this How-To guide on eJamming.

10. Run the Whole Show

This is an important step that often goes overlooked.

We spend so much time rehearsing the music that we assume the rest will just fall in place when we’re up on stage. In a final rehearsal, run through the set a couple times. This allows you to work out any kinks in the transitions between tracks. Switching instruments, adjusting balance, and yes, even the banter between you and the keyboardist could really benefit from a practice run.

11. Make time to Jam

Hey, you got everyone using the google calendar to find available practice time, you’ve “woodshedded” those runs before showing up, you kept the rehearsal on the rails; I thought this was supposed to be fun!

It is! So spend some time at the end of every rehearsal playing what you want. Whether this is a cover of the newest Yeezy or some Cream, another lap through the 12-bar blues or something all you own, make time to unwind as a group. Often, it’s here that we stumble upon our next musical invention.

Now go forth and practice wisely!