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5 Tips To Optimise Your Musician’s Website Using SEO

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As a musician, you might have spent the majority of your time making and perfecting your talent, recording an album, sourcing the artwork and trying to get your name out there into the big wide world.

Of course, one of the best ways to do this is by creating your own website, a task that’s now easier than ever. However, getting your website up to the top of the search engine results page is a whole other ball game.

Today, SEO plays such an important role in all kinds of website of all industries and businesses, organisations and artists needs to pay attention to their SEO ranking to ensure their music gets in front of their fans.

To give you a helping hand when it comes to SEO for your musician’s website, here are three tips to remember when designing or updating your website ensuring that your music is discovered by the masses

Conduct Research

Before you start designing or updating your website, carry out research, so you know what you’re competing with. You’ll also be able to see what kind of websites your competition has as well as information on what works best when trying to reach out to your fans.

Of course, you’ll have your own style and ‘brand’, but if you don’t fit into a certain niche, you won’t be able to appeal to it. You can also conduct research on how to boost your SEO ranking using tried and tested techniques. Some of the best places to look include Moz, a leading SEO organisation and Portent, an SEO-related blog.

Communicate Properly

Every single page on your website matters. Whether it’s your blog page where you share info on what you’re up to, your ‘about us’ page which gives your fans a bit of history and tells them your story up till now, all the way through to your album descriptions on your online store.

Whenever your site has written text, read through it and make sure it’s perfect. This is called editing. Of course, writing may not be your main strength so you can always enlist help from professional writers from services such as Boom Essays, or brush up your knowledge using blogs like State of Writing.

Use Perfect Content

Google will judge your website based on the quality of your content. It’s all about giving your fans the best experience possible when they visit your site.

This means you’ll need to go through and check all your existing content as well as checking any content you ever upload in the future to ensure that it’s perfect.

This means looking out for spelling, punctuation and your grammar. If you don’t trust your own editing and proofreading skills, you can always use a professional writing tool that can do it on your behalf, such as Academadvisor or UK Writings.

Use SEO Tools

One of the best ways to boost your website’s SEO ranking is by using tools that were designed to save you the time and effort. These tools are perfect if you’re not an SEO genius and will automatically tell you what you can be improving on.

For example, tools like SEM Rush is a website where you can simply input your website address, and it will start to list out all the errors and things you can fix with your website.

Furthermore, tools like Ahrefs are ideal for seeing where all your user traffic is coming from as well as your competitor bands or artists to see what techniques they are using on their website.

Content, Content, Content

I can’t stress enough how important the content of your website is. There’s a special knack for writing search engine optimised content and it can take years to master the techniques as well as continuous effort to stay up to date with the latest trends.

Of course, the chances are that you haven’t got time to do all this which is why it’s highly recommended to use a professional copywriting service, such as Essay Roo or Academized to create it on your behalf. They’ll be able to create all your album descriptions, your about us page, your contact page and any other pages you may have.

If you’re writing your content yourself, one of the main things to remember is the length of your content has a direct impact on your SEO ranking. You can’t just write 300 words here and there. You need to provide real valuable information to your readers. To start with, aim for 1,000 words or above. You can track this using tools such as Easy Word Count.

If you’re looking for ways to get your music and presence in front of a larger audience and to the top of the search engine results pages, considering your SEO should be your first point of call. Obviously, a lot goes into fully-optimising a website, but by following these tips and tricks, you’ll be able to get yourself off to the best start.

Author’s bio:

Gloria Kopp is a content writer and an online marketing specialist Big Assignments writing service. She regularly contributes columns to Engadget and Australian Help. Gloria is a paper writer at Revieweal blog where she shares her reviews with students and educators.

7 Things That Make for a Better Songwriter

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7 Things That Make for a Better Songwriter

Coming up with new, addictive melodies and lyrics can be a challenge for even the best songwriters. Every songwriter has to go through writer’s block at one point or another in their career. Fortunately, there are various approaches to writing songs, and combining these tricks can help you cross every barrier.

To help you out, we have selected the 7 things that make for a better songwriter:

  1. Don’t Be Afraid of Failure

Being a perfectionist in the music world is the biggest mistake you can make. Every songwriter has memories of struggles and failure when writing songs, but that did not keep them from writing, did it?

So, the first thing you must do as a songwriter is write a lot. The aim is to achieve some improvement overtime, and you can always change the lyrics or melody on your second or third attempt. Thinking that you can achieve perfection at once can be detrimental to your songwriting career.

  1. Get Some Feedback

When it comes to songwriting, your goal is to make others happy with the music. It is easy to fall in love in your own song, but a good song is one that others love, too.

Value feedback and ask people to tell you what they think of your song. Seek honest opinions. These will guide you to your perfect song.

  1. Use Your Experience

“My experience with song writing is usually so confessional, it’s so drawn from my own life and my own stories.”  -said Taylor Swift, a popular American songwriter and singer.

This is probably something you already know, but you might not have taken it seriously. Most of the popular songs in history are based on personal experiences and real-life events. Use your experience to achieve the same strong effect through a song.

  1. Record Every Spur of the Moment Idea

Have you had an excellent melody in your head or a lyrics idea that faded away because you did not record it at the time? Make notes of your ideas while they are still fresh to avoid this frustrating feeling. A short recording on the phone or several words on a piece of paper can serve as a reminder when you get the time to work on the song.

As Conor Oberst said: “There’s still a lot of mystery to songwriting. I don’t have a method that I can go back to – they either come or they don’t.”

  1. Keep the Track Simple

We don’t say that you have to create simple music, but your first attempt at it should always be as simple as possible. You will build on it and accelerate the writing process on the second and every next attempt.

Once you have a basis of a song, you can move on to adding instruments, background lyrics, etc. Overcomplicating things from the beginning can only cause you a headache later.

  1. Work with Others

If you work with other musicians, you will learn that everyone has a writer’s block at some point or another. Collaborating them can offer you new ways to create songs, get you a fresh perspective on the existing tracks, and keep you open to new songwriting challenges.

  1. Take Breaks

Writing a song can often be frustrating, so make sure to take short breaks in between. Staying away from the instrument or the pad for at least 15 minutes can help your creativity and motivation, and get you back on track with fresh ears.

Are you ready for your next songwriting challenge? Turn your ideas and talents into the most addictive song there is and remember, the best songwriters create from the heart!

BIO

Laura Buckler is an author at Essays Scholaradvisor and a lifestyle writer who has created thousands of articles for magazines, newspapers and other Internet publications. She is dependable and very hard working. When Laura is not writing, she is spending some time with her little girls and a dog named Jacky. Find her on twitter.

Best Options For Marketing Your Band To A Wider Audience

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If you’re in a band and you want to be popular in the music scene, you have to face countless
others who want to be just as famous as their stars. Your best bet is to have a good marketing
strategy.

Marketing for any type of product continues to evolve with the market, which makes services
step up their game every so often and make marketing a daunting term to those new in the field.
Here are some tips that can get you started on a full-blown marketing campaign for your band:

1. Awareness: Who Is Aware of Your
Music?
Music isn’t your only tool to be known by
your fans. You can also invite people to
attend your gigs and review you as a band, so
they can spread the word.

● You can reach out to local bloggers
and influencers with free tickets to
your gig, or a free EP to give access
to your music. This lets them know
that you really want to engage your fans.
● Snapchat is also a growing tool you could use to post live updates of your gigs to your
fans. It’s becoming a widely used service even by popular news sites, which means a lot
of users are going to look for you here as well if they are your fans.
● Facebook is your friend, but you shouldn’t stick to groups and pages. You can use the
power of live streaming, sharing commentary, and creating the atmosphere of being
engaging by always staying up to date with Facebook’s latest trends and using them to
engage your fans.

2. Responsiveness: Are You Communicating With Fans?
Of course, you can’t exactly form a fan base if you’re not appealing to your prospective fans. It’s
not always about your music, but how you convey it. You should be a group that people want to
follow and check out. You should convey a personality of sorts when you interact with your
fans, even in social media.

● Artists and bands may want to consider how large is their fan base first before releasing
their tracks. If you want to make a partnership with labels, your social media numbers
may be your version of cred for partners and sponsors.
● One way to do this is by making design contests. You can challenge artists to create
posters or shirt designs for your band, and print the winner.

3. Exposure: Where Do You Bring Your Music?
So you have a band, and you want to be known. You have tracks ready, and you may have been
doing gigs of your own as well. However, this shouldn’t count as your overall exposure, as you
may need to do something more to fully expose your fans to your music.

● For instance, you can do unique song covers such as acoustic versions of your favorite
non-acoustic songs, or slow versions of fast music.
● Spotify is growing to be the best alternative option to the radio, and it’s popular on a global
level. It is a good option to share stream links to your fans inside and outside Spotify to
constantly engage with your fans.
● You can team up with popular podcasters to have your music featured in their episodes,
or you and your band can make a podcast as well. This is a handy way to have something
to engage your audiences with that is not always your music.

4. Online Is Not Always the Best
This may seem counterintuitive, but this
is something everyone should always
remember, your offline presence should
be just as strong as your online presence.
Help your fans know that you are
available in the real world to be interacted
with.

● You should try establishing a
home base where you’re always
expected to appear, so fans can go and see you.
● Discmaker suggests you can go to local fests, events, venues, and bars to do gigs so
people can discover your music. This is of course in venues outside your “home base.”
● You can also try out geo-targeting your audience in emails, newsletters, and Facebook
events. This means, with the right guidance, you can attract and focus on potential fans in
areas closer to the place you will have events in. This boosts the chances of people going
to see your events.

Conclusion

You may come up with the best marketing strategy that is fit for your band, but the most
important thing is to come up with something you can do consistently. All efforts you’ve done
for your marketing campaign will fail if you don’t follow through with your plans.
As Undercover.net.au says, always remember to put love and effort to your marketing campaign,
and your love for your band and the craft will come to life. Do you have other tips for marketing
strategies for bands? Comment down below and share it with us!

 

About the writer

SARA HARRISON
Sara is a music enthusiast who loves to play guitar and the piano. She has a
large selection of music CDs with Rock and Blues being her favourite. In her
spare time, she’s studying to be a music teacher and enjoys visiting music
festivals. She currently writes for Undercover.net.au and enjoys life.

6 Digital Marketing Tips for Musicians & Bands

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There’s absolutely no doubt that digital marketing is the key to success in the music industry. If you’re keen to make the most of each and every ounce of exposure you receive, if you are set on becoming the next big thing, if you are striving to live life as a full-time musician or band member, then you must embrace digital marketing and acknowledge all the concepts and trends currently relevant to your industry.

How do I get fans? Is it about quality or quantity?

The 1000 True Fans concept is the idea that as long as you have 1000 ‘true fans’, you are never going to have a problem selling your music and your merchandize online. These true fans will help create a fanbase and market for your music and products that will help you drive further sales and success.

The point of digital marketing is to make the most of the exposure you receive when you perform and find those magical 1000 true fans who will give you a musical career for life. In some ways, true fans are similar to the marketing concept of brand advocacy. Encourage loyalty, reward loyalty, and give freely.

Make the most of Facebook pages

Digital marketing goes hand-in-hand with social media. If you’re wondering how to get fans, you must build a platform that allows them to express themselves, to engage with you or your band, and to learn more about you.

Begin with a Facebook page. Facebook provides plenty of tools to assist you in keeping track of who is engaging with your posts, as well as allowing you to measure how successful your reach has been. Make your page super engaging with a ton of live video, music, photoshoots, and quirky outtakes from life ‘on the road’.

Don’t forget to sync up your Facebook page with offline activities like gigs and fan meetups.

Embrace Twitter & Instagram & share your story

No matter how good your music is, your fans will want to know you or your band personally. Facebook is good for finding out information about gigs and news. Twitter, on the other hand, is good for little bits of communication and for emphasizing your personality. You can also personally thank a fan for coming to see you, as well as share articles, images and updates that you find exciting. Many people use Twitter to tell others what they’re up to. If you’re writing a new song, you can share this in a couple of words with an appropriate hashtag.

Instagram is very similar to Twitter, but favors images rather than words. You can share pictures and videos of you or your band travelling to a gig, images of the audience from your gig, shots with collaborators, or pics of your latest merchandize.

 

Having an engaged social account is a great confidence booster, as well as a commercial asset. Nurture the community you’re building — and think twice before purchasing fans.

Get your stuff out on YouTube

Many gig organizers will use YouTube to check out your music before hiring you. YouTube isn’t always an easy platform for new bands and musicians, so don’t worry if you don’t get many views at the beginning. Instead, focus on releasing some of your tracks in high quality for gig organizers and potential fans. Be sure to add tags and keywords to your video to increase the likelihood of someone finding your video or even stumbling across it through YouTube’s autoplay feature.

The good thing about YouTube is that your true fans will happily do the necessary advertising for you. They will share your latest releases through their social media networks and their friendship groups. They will also add their comments and likes to your videos. This interaction between fans encourages a fan base to emerge, which will develop its own personality as it grows.

Create a killer website

Still trying to figure out how to promote your music independently? A strong website can make your music enterprise look professional and serious. If you truly want to commit to a musical career, ensure that you invest in a website that has intuitive navigation, accessible contact information, and ecommerce facilities that allow you to sell your albums and merchandize yourself.

 

Your fans will want to be able to make purchases easily and securely, so make sure that this is possible. If you’re looking to set up your record shop, you can sell music through your own store and get up and running in a matter of hours. Setting up an ecommerce site independently is a sure-fire way to take matters into your own hands, and get your music business on the right track!

In order for your digital marketing efforts to be successful, be prepared to fully engage with these tips. Going into marketing half-hearted is simply not good enough. Just like an instrument, grasping digital marketing can take time and practise.

 

 

Author Bio:

Victoria Greene: Brand Marketing Consultant & Freelance Writer.

I work with online businesses and entrepreneurs to create valuable content and marketing strategies that yield big results. I am always happy to share my knowledge and love discovering new opportunities for collaboration. I’m also a keen singer and guitar player, but that’s strictly for pleasure!

 

 

 

Promote Positive Change: Rivermaker’s Story

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Maurice White from the band Rivermaker–who will be performing at the upcoming youbloomLA 2017 Music Summit & Festival–shares his band’s challenging yet inspiring past and their socially aware vision.

 

Surreal Beginnings

At Cal Poly Pomona, Maurice met Austin, the band’s guitarist, at a jam session organized by the band’s drummer, Brooks. A “mutual love for the craft of creating eruptive sounds” brought the band together then, in 2009.

 

Their influences range from Little Dragon, The Police, Sade, and even “good culinary creations” or “the LA political and social system.” Since their beginnings, however, they’ve endured more than just typical band disputes. Lamentably, their lyricist, frontman, and friend passed away in an untimely manner. Their mutual dedication to music allowed them to keep going so that they “evolved and reconstructed into a power trio.”

 

Maurice aims to “promote positive change”

Unlike most bands, Rivermaker has had a politically in-tune past and strives to sustain their community-minded themes. They volunteer with groups such as the Los Feliz Lions Club in order to, as Maurice states, raise money to “help the visually impaired” and to “push for grand change in our city toward the aim of public transit.”

 

Their active schedule–split between music and social awareness–can sometimes be exhausting. Having been “previously involved in politics” by “campaigning, protesting, [and] organizing”, their toughest challenge is maintaining balance and sanity.

 

Looking Forward to youbloomLA

Rivermaker is hoping to “give a strong musical performance” at youbloomLA for their first year there. Maurice stated that they have attended similar industry events before, but “not to the same magnitude.” They will be performing songs from their first full length album, expected to release in May 2018, along with a few songs from their EPs.

 

Their intentions also are to foster a relationship with “record label executives and producers” who could “provide guidance on how Rivermaker can record a timeless album that exemplifies the quality of our hard-worked and heartfelt songs.” And to have their music featured in films by interested individuals is another goal of theirs for youbloomLA.

 

The music world is, according to Maurice, “what [they] make it.” We’re anticipating that they’ll make it great at youbloomLA!

 

–

 

Attention music lovers!

Youbloom is looking for passionate individuals to join our team for youbloomLA: our annual Music Summit and Festival! Follow the link below to learn more.

 

https://drive.google.com/open?id=0BzFR-OdsG41_bHg4VnNWVlFWa3ZFd2hxNjN5UE5MR1RVQzlz

 

Live events your way.

Step into the fan-owned future of music.