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How to Make Money as a Venue Owner

24-Apr-2018 By Robert Loustaunau

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Whether you’re re-branding your old bar as a buzzing music hub or just getting into the game, the question is always, how do I make money as a venue host?

It really comes down to two things: 1), How you negotiate cost with artists and 2), booze sales.

Selling drinks is pretty straightforward. Estimating the potential cost-benefit of an unknown artist on any given night, is not. Here’s a few things you’ve got to know if you want to make money as a venue host.

 

A Flat Rate

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Photo taken at youbloom Dublin Music Festival

For the indie artists that can’t promise a surge of fans, a flat rate is often in their best interest. This will guarantee the band they’ll get paid an agreed upon amount, regardless of ticket sales.

The number they’re asking for should be entirely based on the draw they can bring in. Remember the part about how important it is your selling beer? The concern over flat rate is not whether or not they’ll make you rich at the ticketing booth. It’s whether or not they’ll be keeping your barbacks busy.

You have to factor in operational costs, what similar acts are receiving in the area, and projected earnings. Don’t be afraid to turn bands away if you believe they’re asking for too high a price – Bands have money-making rules of their own to follow, and making friends with the local talent is not worth it if your venue can’t sustain itself.

 

Claiming the Door

Bands with a following will often want the opposite from their undiscovered counterparts. Instead of a flat rate they might demand 100% of the door sales as payment. These artists are anticipating their paying fans will follow them in.

If you’re not quite as confident as the band is about their ticket sales, be honest with them. Offer them a percentage of door profits for their first time at your venue. A door split of 80/20 with the artist taking the majority is not uncommon with lesser-known talent. Then, use that first night’s profits as a reference point. If the band brings in the audience they anticipated, you’ll feel more secure promising them 100% of the door next time around.

Stay in the Loop

d2.6_mh1464952221722.jpgWhile at times it may feel like that dive-bar down the street with the open-mic night is your competitor, this does not have to be the case. It pays to build a relationship with other venue owners.

To make money as a venue, hosts can provide each other valuable intel on the local talent: who’s worth hiring, how they conduct business, and what their draw really is, compared to what they’re asking for. Checking a band’s concert history on a hub like Pollstar is a good way to “feel out” what type of pull they have had in cities similar to yours.

 

Know your Market & Differentiate Yourself

An ideal crowd is packed with fans of a venue, not of the band playing. Get an idea of who your target show-goer is, and build your venue to draw them in. A venue that is consistently hosting artists of a particular style will build trust among fans, and promise a consistent stream of attendees even when the headliner is unknown.

Even though it can be tricky straddling the sidelines of a music scene, many third-party fan club ticketing platforms have sprung up to make it easy. While ticketing companies like Live Nation/Ticketmaster and Eventbrite partner with venues to pull in appropriate acts, they often disproportionately serve big-name acts. Meanwhile, weighty surcharges are enough to turn away potential concert-goers from seeing smaller talent.

For this their are splatforms like Songkick,  Artist Arena, and youbloom Connect which link venues with lesser-known artists that are better tailored to a venues style and atmosphere.

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Fan-club ticketing companies like these allot artists a percentage of tickets (usually 8 – 10%) for them to sell directly to their fans. Unlike the larger ticketing companies that make their revenue off hefty service charges, fan-club ticketing brands usually take their share from the artists’ profits at generally lower rates.

Giving artists a hand in their own ticket sales increases selling incentives for the bands. Companies like youbloom Connect have raised the stakes by also allowing fans to sell tickets, increasing selling power for the venue in exchange for discounted tickets. Plus, hosts get more security of a show’s success from increased pre-sale tickets.

 

Get Creative

While getting your bar or venue up and running feels mostly like a numbers game, there are also creative steps you can take to bring in some extra cash.

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As I’ve mentioned before, your ability to move booze will always be the staple form of income, but expanding your amenities to include a food menu will do more of the same. And you don’t have to get fancy – becoming locally-renowned for your bar’s half-pound blooming onions is a milestone in itself.

Finally, make your space rentable. More than ever, people are looking for a one-of-a-kind atmosphere that can double as a work-space, or be rented out for company retreats, rehearsals, or a recording studio. Platforms like youbloom Connect work for these types of events, making it easy for you to choose from a variety of acts that suit whatever private event you’re hosting.

By knowing how to properly negotiate with bands, and by innovating your space to draw a loyal niche of show-goers, you’ll be able to make money as a venue at a sustainable rate; and beer, don’t forget about selling lots and lots of beer.

 

 

 

Filed Under: CityRep News, Hosts, Live Music, Local Gig, Music Industry Tagged With: bar, bar scene, independent artist advice, live music, live show, los angeles, make money, music advice, music industry, music scene, tips for artists, venue

How youbloomConnect Works

16-Apr-2018 By Robert Loustaunau

youbloomConnect is a global community of Artists, Fans, and Hosts – curating unique shows to create unforgettable experiences

youbloom Connect logoNo band is an island.

But a lot of the time they’re treated like they are. Whether you’re an artist, venue host, or just a fan of great music, we’re all looking for the same thing: each other. youbloomConnect helps you find what you’re looking for. When artists join youbloom, they enter a network of exceptional musicians to partner and perform with. Fans request their favorite bands to come play local shows while youbloom finds the venues to make it happen. By uniting fan, artist, and host on one platform, youbloomConnect makes it uncommonly simple for you to curate an unforgettable, live experiences.

Here’s how it works:

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youbloomConnect For Fans

Connect works to deliver amazing experiences for fans by empowering them to create the shows they want to see. Fans can initiate a show with their favorite artists by requesting them. Connect works to make the show happen. Fans can also help the show to happen by becoming a Street Team Fan.

From the moment you request an artist, to the night of the show, youbloomConnect will keep you in the loop. You’ll receive weekly emails that show the stats for your requested artists, upcoming performances, and local shows we’ve hand-picked for you. When enough fans request the same artists as you, they are notified, and a show is organized. Once the show is set up, there is a 5 day period when fans who successfully brought a band to their city can buy tickets at a 15% discount, before being offered to the public. Updates on all requested artists, upcoming youbloom shows, and fan signup forms to share via social media, arrive in your weekly email from youbloom.

Request as a Fan

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What is a Street Team Fan?

Exceptional fans have the opportunity to join the Street Team, working behind the scenes, with bands, and nabbing some extra perks in the process. Street Team fans promote their favorite artists across social media and increase fan sign ups locally. They help make the buzz around town when a youbloom band is on the way. 

We will keep track of how many fans you get to sign up, and let you know how you’re doing in a weekly email. Street Team members will receive all the benefits of fans plus 1 free ticket to see their favorite artist for every 4 tickets sold for that artist. Once a show is scheduled, we’ll let you know so you can start promoting sales and earn your tickets. 

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youbloomConnect For Artists

Artists use youbloomConnect to maximize performance opportunities and in turn, ticket and merch sales. Once signed on as a youbloom artist, we search the entire youbloomConnect database to find you artists similar in genre, fanbase, and travel radius. We then provide you with artist matches in a weekly email that you can pair with and promote through social media and other channels. Connect works to get you performing together.

As an Artist, you’ll also receive updates from hosts who would like to host you! Usually, a show does not take place for at least a month after it has been set up to allow time for youbloom, artists, fans, street team fans, and hosts to market the show. When signing up as an Artist, you’ll have the option to host intimate youbloom shows of your own, by opening up your own home or studio as a Connect space. By different bands working together, it becomes easy to reliably plan a tour, fill venues, grow an audience, and sell more tickets and merch, sustaining music careers locally and globally!

Apply as an Artist

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youbloomConnect For Hosts

A host can be a promoter or just a venue. They use youbloomConnect to book artists. With bands working together to produce a show, and fans/Street Team members confirming ticket pre-sales, hosts can book bands with better reliability that the show is going to bring in people and turn a profit. When artists have gained enough fan requests in a city, Connect notifies local hosts and begins organizing shows. Artist and hosts are brought together to foster new relationships and accelerate shows taking place.

Sign up as a Host

What is a City-Rep?

Similar to the Street-Team fan playing a more dynamic role in requesting artists, the City-Rep can be a host or promoter who has established a relationship with youbloomConnect and plays an integral role in showcasing incoming youbloom talent in their city. For more information on how to become a City-Rep, email us at: cityreps@youbloom.com.

For more information on how youbloomConnect works, refer to our FAQ page. If you want to hear our story, visit the About Uspage.

 

Also, check out  youbloom’s music festivals held in Dublin, Ireland and Los Angeles, California every year.

 

Our music summit and festival is where fans, promoters, and hosts discover and request upcoming talent. Artists can learn the essentials of navigating the industry while showcasing at nightly concerts and and meeting music industry leaders through seminars and networking.

See youbloomLA, youbloomDublin and youbloomConnect FAQs.

Our Mission

youbloom’s mission is to enable amazing experiences through a combination of curated shows, fan experience optimization, fan crowdsourcing, artist partnering and host matching.

Filed Under: Artists, Fans, Global Music Village, Hosts, Music Industry, youbloom Official Tagged With: DIY, independent artist advice, independent musicians, los angeles, music, music advice, music blogs, music industry, music industry news, tips for artists, tours

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