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Independent Artists: Internet Helps Bypass Gatekeepers

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The internet is a sea of opportunities if used optimally, and more so for emerging and independent artists. If you want to scale up and expand your reach, the internet is a great place to help you as an artist to bypass gatekeepers. An emerging culture of music streaming, as opposed to physical sales, has steered this ship in a direction where independent artists can freely carry out their artistic expression on social media platforms to attract an audience. Never before has it been this viable for alternative cultures such as underground music and art to surface and grow without necessarily having to budge for bodies of authority.  This blog post will discuss how you as an independent artist can bypass those gatekeepers. 

Use Facebook and LinkedIn to find Journalists to Write about your Music 

As a matter of interest, magazines and tabloids are in an unrelenting search for new content all the time. All it requires from you is that you make yourself visible to them on social media platforms such as Facebook and LinkedIn. To top it over, owing to the culture of a close-knit community, music journalists and music promoters will often work in conjunction. Not only would journalists write about you, but chances are that they might add you to their recommendation list to promoters. Though you’re busy writing the best music you can, it may be worth finding the time to make yourself heard on these social media platforms.

Follow Promoters on Twitter and Instagram

Promoters spend a lot of time on the internet, start following them TODAY. Start interacting with them, comment on their posts, establish a personal connection. Smart usage of the internet can help you secure gigs. 

Send Newsletters to your Fans and Promoters

Newsletterring is a very effective approach to maintain fan exclusivity and retention. The idea behind this exercise is to establish a very personal rapport with all parties involved, where you as an artist show how much you care for your fans. Imagine the sense of suspense and exclusivity that comes with being part of a secret gig around the corner. This sentiment can be created by advertising your show through newsletters to a selected list of your fans.

Use Online Communities to Spread your Music

Online communities are certainly a very crucial part of building online visibility. One of the ways to spread your music on digital platforms is to share your music with fellow musicians, which always creates a room for opportunity. Collaborating with similar artists is a great way to build your repertoire and Facebook’s communities feature makes this much more lucrative. Here’s a full blog post on building an online community of fans. 

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A Look at Hiring an Artist Manager

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Having an artist manager helps in many ways. They help take care of the business part so that the artists can work on the creative part. They have plenty of connections to help you out and push you forward in the industry. You just have to make sure you are ready for one. They usually don’t come cheap and even rarer, come free. You want to make sure that you aren’t just starting out when looking for an artist manager. It won’t be worth spending the little money you have on a manager when there is nothing for them to work with. Make sure to have a few shows behind you and some songs recorded before hiring a manager. It’ll give them a chance to look at what you have and how they feel with you. You want to make sure there is a connection with them and sometimes music is the only connection to start off with. It’ll also help find the right kind of manager to get that will mesh with the music well. They will be able to help you more if they work in with others in your genre.

If you don’t have the money to afford a manager, you can always have a friend help out. You might have a friend who knows some things when it comes to the industry, or at least have enough enthusiasm to look up anything in the industry to help. If they believe in you and enjoy your music, they might be willing to do it for free. Not everyone will do it for free, but they might be cheaper than a well known manager. They will gain experience and you will be able to focus on your music.

If you have the money to hire a manager with connections, it would really help. Make sure to find the right artist manager for you. If you are looking for someone to help more with booking, look for a manager who has connections with venues and promoters. If you want someone to help more with finding labels, look for someone who has connections in that area. Some of these managers might work cheap if they really believe and enjoy your music. It’s not always easy to find, but they are out there.

Once you decide to get a manager, make sure you connect with them. It’s like hiring a new band member. They will most likely be spending a lot of time with you figuring things out, going on tours, recording, etc. Make sure they are someone that you can be honest and open with. The artist and manager need to be open with what they both want and how they can work to help each other. It should never be left to just one side to get things done. Both sides need to be realistic about what the other can do and everyone must be honest with what they can and cannot do at that time.

Looking for managers isn’t always easy. Try asking around at shows. The best ways to find managers is by asking the bands you perform with. Some might already have one and can give you a referral about a great manager or their manager might be able to refer one to you. Other artists will give you honest opinions on the people they work with. Having the artist introduce you to an artist manager will be a great way to start a conversation with a probable manager.

When trying to get the attention of an artist manager, you want to treat them the same way you would a label. Send them music samples, demos, information about yourself/band and music, and anything else you would send to a label. Once you send an email to an artist manager, give them time to respond. You want to give them a little follow up, but you don’t want to be too strong.  Give them a week or two before sending a follow up, but make sure to be respectful and not too pushy. If you do get a response, make sure to be respectful, kind, and humanly no matter what the response is from them.

If you find an artist manager that you are willing to work with and who is willing to work with you, make sure to make up a contract. If it’s a friend that you decide to work with, you can all make up your own terms that you mutually agree upon. Talk things out and don’t get angry. If you guys can’t agree on a contract and things you agree with, don’t work together. If it’s with a known manager, they will have lawyers and have more terms that might be better to get legal advice for. Either way, make sure that everything is agreed upon before you sign anything.

An artist manager is great to have to help out. You want to make sure that you are established and know what you want before even looking for a manager. There are so many different types out there and you want to make sure you find the right one for you and your band. Not everyone is going to work for everyone.

Top 10 Home Recording Studio Essentials

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It is no longer news that having a private home studio is fast becoming a trend in the music industry. That being said, owning a home recording studio has several  advantages for prospective song writers, music producers, artiste or composers.

Some of these are:

  • Quick release of the muse
  • Easy conversion of ideas into solid work
  • A stepping stone to a commercial studio

Now that you know how important a home studio is to your career, let’s talk about finding the best Home Recording Studio Essentials.

This list of Home Recording Studio Essentials will include everything you need to create your own economical and effective recording studio that is as close to the real thing as you can get. For starters, pick out a studio design.

 

  1. A GOOD COMPUTER:

The problem with finding the perfect computer for your home recording studio essentials is that there are so many choices.

This may make it easier:

  • If you already have a laptop or desktop, you might as well start up with that
  • If you crave something better and faster, then try buying either a mac or a PC with amazing processing speed
  • If you desire the best, then opt for a mac desktop and cruise your way to good quality

 

  1. AN IDEAL DAW:

DAW simply means digital audio workstation.

Once again, the problem of being overwhelmed by the array of DAWs available comes to play. I advise that you explore as much as possible and discover which works best for you.

Some of the popular names in the game of home recording studio essentials are: pro tools, FL studio, able ton, Presonus studio one, cakewalk sonar, propeller head reason, MOTU digital performer, Steinberg Cubase and logic pro

 

  1. AUDIO INTERFACE

An audio interface performs the function of transmitting music in and out of the computer and is definitely a cornerstone of every list of home recording studio essentials.

 

  1. MICROPHONE AND ACCESSORIES:

When choosing a mic for your home studio, I will advise that you go for the best possible quality within your budget. That being said, just buy what you can afford. Unless of course, you have plans of making professional use of whatever comes out of that studio.

Also, when purchasing your microphone, you must not forget to add a mic stand and pop filter which I consider absolutely necessary. But that’s just an opinion. Feel free to start small and add to your own home recording studio essentials as your music career grows.

 

  1. HEADPHONES:

It goes without saying that these are a complete necessity also. An essential headphone for your home studio will be able to isolate other sounds and noises so you can get the full effect of your music. It is important to note that studio headphones are different from regular headphones. Always buy over-the-ear headphones; usually the bigger brands are a good bet.

 

  1. STUDIO MONITOR:

Studio monitors perform a totally different function from regular speakers. They are built to give you real output while consumer speakers are built to appease the sense of hearing. As with headphones, buying an established brand will keep you happy in your home studio.

 

  1. MIDI CONTROLLER:

I feel this is also a complete necessity not because I am an instrumentalist but because I have learned from experience that making music without one of these while still very possible can be one hell of a ride. If you are a music aficionado like me, then you very well understand the need for creative freedom. (Well that’s what a midi controller offers you)

 

  1. VIRTUAL INSTRUMENTS AND SOFTWARE PLUGINS:

While some folks might dispute the validity of these things on my list, I feel bold to say their presence is well deserved. Consider the virtual instrument a software version of all musical instruments like drums, keyboards, guitar, etc. The software plugins are used as special effects needed to spice up your recording.

 

  1. CABLES:

Naturally, when you’re planning your home recording studio essentials, don’t forget to buy the right type of cables to get your new gear actually working! For a starter, you might just need cables for your mic, audio interface and monitors. Specifically, four cables should be a good start.

 

  1. WORKSTATION:

For professional musicians, your studio is a company and they consider the workstation their office.  That means getting a proper desk to accommodate all of your new gear and a comfortable chair that you can sit in for 8 hours or more a day. Don’t over sweat it, but do not neglect it either. A nice and comfortable chair with an efficient desk that maximizes equipment like the computer, midi controller and audio interface should work just fine. If you find it convenient, you might add the studio monitor to the mix but it is not mandatory.

 

There they are: my ultimate list of home recording studio essentials. With these, you are well on your way to building up your passion and your career. Never become complacent with your home recording studio essentials. Music is a world without barrier and limitation. Always aspire to own your pro studio and gain respect in your field of expertise.

 

 

Top 10 Home Recording Studio Essentials is a guest post written by Emmanuel Chika, a seasoned freelance writer and music producer. He provides musical solutions for people through his creative endeavors.For further information, you can reach him through this website here.

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