6 Digital Marketing Tips for Musicians & Bands

08-Aug-2017 By Guest Blogger

There’s absolutely no doubt that digital marketing is the key to success in the music industry. If you’re keen to make the most of each and every ounce of exposure you receive, if you are set on becoming the next big thing, if you are striving to live life as a full-time musician or band member, then you must embrace digital marketing and acknowledge all the concepts and trends currently relevant to your industry.

How do I get fans? Is it about quality or quantity?

The 1000 True Fans concept is the idea that as long as you have 1000 ‘true fans’, you are never going to have a problem selling your music and your merchandize online. These true fans will help create a fanbase and market for your music and products that will help you drive further sales and success.

The point of digital marketing is to make the most of the exposure you receive when you perform and find those magical 1000 true fans who will give you a musical career for life. In some ways, true fans are similar to the marketing concept of brand advocacy. Encourage loyalty, reward loyalty, and give freely.

Make the most of Facebook pages

Digital marketing goes hand-in-hand with social media. If you’re wondering how to get fans, you must build a platform that allows them to express themselves, to engage with you or your band, and to learn more about you.

Begin with a Facebook page. Facebook provides plenty of tools to assist you in keeping track of who is engaging with your posts, as well as allowing you to measure how successful your reach has been. Make your page super engaging with a ton of live video, music, photoshoots, and quirky outtakes from life ‘on the road’.

Don’t forget to sync up your Facebook page with offline activities like gigs and fan meetups.

Embrace Twitter & Instagram & share your story

No matter how good your music is, your fans will want to know you or your band personally. Facebook is good for finding out information about gigs and news. Twitter, on the other hand, is good for little bits of communication and for emphasizing your personality. You can also personally thank a fan for coming to see you, as well as share articles, images and updates that you find exciting. Many people use Twitter to tell others what they’re up to. If you’re writing a new song, you can share this in a couple of words with an appropriate hashtag.

Instagram is very similar to Twitter, but favors images rather than words. You can share pictures and videos of you or your band travelling to a gig, images of the audience from your gig, shots with collaborators, or pics of your latest merchandize.

Having an engaged social account is a great confidence booster, as well as a commercial asset. Nurture the community you’re building — and think twice before purchasing fans.

Get your stuff out on YouTube

Many gig organizers will use YouTube to check out your music before hiring you. YouTube isn’t always an easy platform for new bands and musicians, so don’t worry if you don’t get many views at the beginning. Instead, focus on releasing some of your tracks in high quality for gig organizers and potential fans. Be sure to add tags and keywords to your video to increase the likelihood of someone finding your video or even stumbling across it through YouTube’s autoplay feature.

The good thing about YouTube is that your true fans will happily do the necessary advertising for you. They will share your latest releases through their social media networks and their friendship groups. They will also add their comments and likes to your videos. This interaction between fans encourages a fan base to emerge, which will develop its own personality as it grows.

Create a killer website

Still trying to figure out how to promote your music independently? A strong website can make your music enterprise look professional and serious. If you truly want to commit to a musical career, ensure that you invest in a website that has intuitive navigation, accessible contact information, and ecommerce facilities that allow you to sell your albums and merchandize yourself.

Your fans will want to be able to make purchases easily and securely, so make sure that this is possible. If you’re looking to set up your record shop, you can sell music through your own store and get up and running in a matter of hours. Setting up an ecommerce site independently is a sure-fire way to take matters into your own hands, and get your music business on the right track!

In order for your digital marketing efforts to be successful, be prepared to fully engage with these tips. Going into marketing half-hearted is simply not good enough. Just like an instrument, grasping digital marketing can take time and practise.

Author Bio:

Victoria Greene: Brand Marketing Consultant & Freelance Writer.

I work with online businesses and entrepreneurs to create valuable content and marketing strategies that yield big results. I am always happy to share my knowledge and love discovering new opportunities for collaboration. I’m also a keen singer and guitar player, but that’s strictly for pleasure!

6 Apps That Are Helping New Musicians Succeed

01-Aug-2017 By Guest Blogger

While we see hundreds of music apps on the play stores and app stores for music-lovers to listen to and download their favorite songs, there aren’t many for budding artists and musicians.

These are the people who might be looking to connect with other music artists and succeed in their music careers.

However, in the recent past, new apps made their way into app stores for musicians to connect with each other in same vicinities, find local musicians and discover new spaces to display their music. Succeeding as a musician in a highly competitive world is no joke. But there’s a ray of hope for newbie musicians now.

Here are our 6 favorite apps that are helping new musicians succeed and get in touch with their contemporaries:

1. Jambro

Referred to as a ‘Tinder for musicians’, the app’s goal is to be the best possible solution for musicians at a time when quite often they are not given due worth, respect and opportunities.

Since one of the major obstacles musicians face is the lack of space to get together and play music, the founders of Jambro decided to help musicians get over this major obstacle. The makers of this app spoke about the vision behind Jambro and said that they want local musicians to get out of their comfort zones and get together as a community that loves and creates music.

Jambro is easy to use – whether you are a guitarist, singer or pianist, all you need to do is search the app to find other musicians in your vicinity.

2. BandFriend

This app presents a new way to local musicians to collaborate by providing them with a great opportunity to jam together, come up with a new band or even have study sessions together.

The app detects your location and subsequently shows you possible matches who share your skills, interests and favorite music styles. Even if you are new to learning an instrument and are an upcoming budding artist, the app still lets you connect with others to study and learn the instrument together.

BandFriend also has SoundCloud and YouTube integration which lets the musicians show off their talent online and also watch videos and listen to songs by other artists in an attempt to help them find the perfect match.

3. GigTown

Providing musicians with an opportunity to market themselves for free on a broader stage, GigTown brings musicians, venues and party planners together. The real power and strength of this app is in its ability to connect musicians, fans and venues in a brilliant manner.

Moreover, with the option to search musician profiles, this app is a great way to establish connections beyond the already established world of music. The app allows musicians to upload audio tracks, video performances and personal information, which besides helping them promote themselves, also connects them with other artists who share similar interests.

4. Musicr

If you are looking for awesome musicians to jam out with, this app will help you do just that. Musicr is designed to bring local musicians together for the love of music.

Users of the app simply fill a profile that showcases their interests and proficiency and the instruments that they like to play. Musicians can then search for people with similar music interests and connect with them, form a band together, practice with each other and also share music tricks and tips.

5. Indaba Music

This app is more like an online community that brings musicians, the general public publishers, and radio stations, together It is a wonderful platform for new and old musicians to collaborate, work on music recordings, and interact with music professionals and fans alike.

Users of this app can also add new tracks or work on existing ones in an attempt to make music with people all around the world who share similar interests.

6. Sonicbids

This is more of an interactive open space for musicians and promoters to help them get together, collaborate and come up with jamming sessions and gigs. It also allows budding musicians to get more gigs, attain industry exposure and network with other musicians. Sonicbids helps other people find talent on this platform, get in touch with those musicians and advertise playing opportunities. Additionally, independent musicians can also connect with promoters and music-loving audience to expand their music careers.

The music industry is growing industry which is in the process of expanding and reaching out to an ever-increasing audience. While these apps and platforms are definitely helping new musicians succeed in what they love and gain exposure, an underlying reason for the growth of this industry is music’s positive effect on brain health.

Author Bio

Kamil Riaz Kara is an HR Professional and Inbound Marketer. He has completed his Masters in Administrative Science from the University of Karachi. Currently, he is writing on mental health, fitness and lifestyle. Visit his company blog and check the latest post on Online Dementia Test.

9 Tips for Making Money Online from Your Music

20-Jul-2017 By Guest Blogger

Today, I’d like to share with you some practical tips for making money online from your music. The stereotype of ordinary musicians being constantly broke is still floating around. This by itself is bad enough, but what’s worse is how much it discourages young musicians from fully pursuing their creative dreams.

The truth is that not only is it possible to make money from music, but the technology we have now means that making money online from your music is so much easier than it ever has been in the past.

Licensing

Creating music for use in soundtracks is a great way to turn instrumentals and music that doesn’t fit your usual genre into an extra source of income. Indie music licensing is growing more and more as film, tv and commercial producers are looking further afield.

Tutorials

If you’ve been spending years or even decades mastering your instrument, why not show others how to get to where you are now? All you need is a good quality camera and a microphone, which you may already have. Both are relatively inexpensive. Plus, with ad revenue from sites such as Youtube.com they can quickly pay for themselves.

Ghostwriting

Much like being in a supermarket, music can be a ‘cash or credit’ situation. You can either take credit for your work, or take cash. Once you’ve developed a bit of a following you can take both, but it’s nice to know you can start getting paid very quickly by writing music for others to perform. This is incredibly common in the music industry, and many of the biggest music stars actively use ghostwriters.

Mastering

Finding somebody who can master a track or even an entire album is easier than ever thanks to websites such as Fiverr and other platforms that allow people with different skill sets to collaborate. By mastering music for a fee, you can make a very healthy income and build a formidable skill set at the same time.

Digital Sales

This can either be through your own website, or through a third-party such as iTunes. Be aware that third party retailers will take a commission of the total price, which can be quite high.

To get the most exposure, make sure you gather a few favourable reviews from friends, family and anybody else you can persuade. This will dramatically increase your chances of selling online to people who may have never heard of you before.

High quality artwork

I know, I know. You’re a musician so why should you care about how the album looks? However, you’re missing a great opportunity to show off your band’s aesthetic with a visual representation as well as having a bit of fun. High quality, interesting artwork is also much more likely to catch somebody’s eye as they flick through all of the music available to them – so it translates to more sales and downloads too.

Crowdfunding

You don’t have to work 8 hours a day at a job you don’t want just to fund your music, nor do you have to persuade a record company. Instead, take your music public from day one and encourage others to chip in to help take it from a concept to a polished album or single. Online crowdfunding platforms such as Kickstarter or Gofundme are excellent for this.

Podcasting

Doing guest appearances on internet radio shows and podcasts is a great way to boost your profile. Just like a normal radio show, being part of an interview or doing a live performance is a great way to reach a massive audience without having the hassle of building one from scratch. Be sure to let the listeners know where they can find your music online for download or streaming.

Micro-producing

Instead of creating whole tracks, create tiny snippets of music. This can be in the form of loops, sound effects and samples. Developing new content for other music producers is much more exciting now thanks to user-to-user online marketplaces being supported by DAW developers. You can get in on the action in tons of different ways. Everything from programming brand new VSTs to making presets.

By now you should be feeling much more confident about having a career in the music industry. Whoever told you that you can’t make money online from your music was wrong.

Author bio:

Zac Green is chief editor of popular music blog ZingInstruments.com. He believes that music isn’t just a thing you do – it’s a mindset, an attitude, a way of life.