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You are here: Home / Archives for indie music

Knowing the If, When, and How of Hiring a Manager

18-Jul-2018 By Josey Dunbar

Knowing when hiring a manager (and whether or not to hire one at all) is right, can be a tough call for artists…

 

Hiring a Manager
Chasing Felix at youblooomDublin 2018 Music Festival & Summit

 

When deciding what’s right for your band, it’s important not only to weigh the obvious pros and cons, but also to consider the methods of attracting and choosing the best manager for your individual group of artists.

 

Step One: Consider the Pros of Hiring a Manager

1) Experience

Managers can provide outside knowledge of the music industry for your band. Whether you’re an up-and-coming group or have years of experience preforming, hiring a manager will provide knowledge that can prove to be essential when dealing with hosts, venues and sponsors.

 

2) Third Party Ear

In addition to providing knowledge of the industry, managers can also serve as a third party perspective when disputes arise within the band. Having an unbiased opinion can help to resolve budding conflicts between artists.

 

3) Concentrate Vision

Hiring a good manager can also be a perfect way to narrow in on a brand for your band and develop a solid vision for your group’s future.

 

Step Two: Consider the Cons of Hiring a Manager

Hiring a Manager
Chasing Felix at youblooomDublin 2018 Music Festival & Summit

1) Money

Managers aren’t free nor are they cheap. If your band is going to end up losing money or barely breaking even by hiring a manager- maybe consider holding off for the time being.

 

2) Loss of Artistic Freedom

It’s no secret that a band loses the total control they started with when they decide to hire a manger. Though releasing some control may prove to be beneficial for the musician’s future, you must decide if the end goal is worth it.

At the end of the day, hiring a manager is an investment that only you can deem worth the expense and risk.

But the important decision-making doesn’t end there; after deciding if a manager is the right move for your band, it’s time to decide how to attract and choose the right one.

 

Step Three: Attracting a Manager

Katie-Ferrara-prom-742
Katie Ferrara

After deciding to find a manager for your band, you’ll learn the first step in finding the right one is to not look. No you did not read that sentence wrong—don’t go looking for a manager; the right manager will come looking for you.

With that said, there are certainly methods of speeding up the process.

 

1) Growing Your Fanbase

The more buzz there is around your band, the more managers will know who you are and where to find you. To learn more about growing your fanbase check out “How To Hook the Super-Fans.” 

 

After you attract managers who embody the same vision you have for your group, don’t be afraid to give them some control while still maintaining your own individuality, of course.

 

Maintaining some control of your own booking and touring can be made easy for those who choose to hire a manager and those who fly solo through youbloomConnect. Learn more at youbloom.com

Filed Under: Artists, Independent Musicians, Music Advice, Music Industry Tagged With: DIY, how to promote your music, independent artist advice, independent musicians, indie music, live music, music, music industry

Ask the Speakers – Introducing youbloomDublin Panel Speakers 2018

25-May-2018 By Robert Loustaunau

Every year in June, artists, fans, and pioneers of the music industry unite for a weekend of live shows, guest speakers, and unforgettable experiences. This year, youbloom will be presenting a wide range of musicians, entrepreneurs, DJs, and producers to speak at the youbloom Summit held on Saturday June 2nd, held at the IMRO – Copyright House.

IMG_3214
youbloomDublin 2017 Summit

Figure heads will come together to discuss the turning tides of the industry while artists and audience will have the opportunity to dialogue with the speakers (and network) directly. We asked a few of these movers and shakers of the industry some questions we thought important to the indie artists of the world. Read on to see what they had to say. And make sure to check out our full lineup speakers as tickets to the Summit are still available. 

 

Ted-Cohen-960Ted Cohen (Keynote Speaker) A Sea of Gray Hats – How to use the system to change the system

Ted Cohen is Managing Partner of TAG Strategic. TAG is a digital entertainment consulting firm focused on creating strategic relationships, identifying market opportunities, growing brands and defining best practices for the entertainment, tech & mobile industries. Cohen was instrumental in crafting the licensing agreements upon which Rhapsody and the iTunes Store were built and has received the 2013 NARM Presidential Award, previously awarded to Ahmet Ertegun, & Dick Clark, among others.

What are the two most important things independent artists need to know, if they want to ‘make it’?

“We are no longer in a distribution economy, where getting your music available in a record store or played on the local radio station. We are firmly in the Attention Economy, where there is no barrier to getting your music out there. Your main objective now is to make your current and potential fans aware that your music is there and needs to be heard.”

“When using social media, you want to be a trusted resource/curator, not just a digital megaphone for your career advancement. Talk about the movies you like, books you’d recommend, and, yes, even praise other independent artists that are noteworthy. “

What do you think is the most valuable part of platforms/festivals like youbloom, for indie artists? 

“Ideally, everyone is constantly sharing with each other new ideas, new ways to grow their audience. When this happens, fans and artists are all enriched. “

 

Steve-Lindsay-youbloom-speakerSteve Lindsey – How To Write A Hit – Inspiration or Perspiration

Steve entered the world of music publishing in 1985 as Professional Manager with Chappell Music in London (later Warner Chappell) and was appointed General Manager of Go! Discs Music in 1988. Steve Lindsey is managing director of Elevate Music, a Dublin based music publishing company. Elevate currently represents works by writers such as Cathy Davey, Aslan, Westlife, The Henry Girls, The Flaws and IFTA Award winning score composer Niall Byrne. Steve also sits on the boards of IMRO and MCPS Ireland.

What are the two most important things independent artists need to know, if they want to ‘make it’? 

“A) A deep understanding of social media and how to use it effectively. B) That nothing will come to you – you have to put yourself out there.”

What do you think is the most valuable part of platforms/festivals like youbloom, for indie artists?

“The knowledge and experience of the speakers is valuable but also is the interaction and sharing of knowledge with other developing artists.”

 

Peter-AstedtPeter Astedt – How to get the most out of Spotify

Peter has worked in the music industry for over 25 years. He started his own record label Dead Frog Records of the age of fifteen 1990. In 2008 he started the company Musichelp Sweden AB which is a service company for people/artists in the music industry. Over the years over 8000 artists has gone through his systems. Today Peter is a board member of SOM (Swedish independent music producers, the equality of AIM (UK) and A2IM (USA) and is a board member of Mbin (Music business independent network).

What are the two most important things independent artists need to know, if they want to ‘make it’? 

“To understand that you can’t do it yourself. You need a team. The good part you can choose your team members.”

What do you think is the most valuable part of platforms/festivals like youbloom, for indie artists?

“The opportunity to network and find people to fit your team. On top of that have the chance on the same day to show your product if you also play.”

 

Pete-Holidai-photoPete Holidai – Managing your career in the 21st century music industry

Pete was a founder member of The Radiators from space whose original line-up produced two albums for London based label Chiswick Records 1977’s TV Tube Heart and 1979s Ghostown which was produced by Tony Visconti. 

For many years Pete produced radio sessions for RTE 2fm’s Dave Fanning show, while also producing many emerging Irish artists which lead to a Smithwicks/HotPress award for production in 1991. Currently Pete is playing withTrouble Pilgrims along with original Radiators member Steve Rapid and long term member Johnny Bonnie along with bassist Bren Lynott and rhythm guitarist Tony St Ledger.

What are the two most important things independent artists need to know, if they want to ‘make it’? 

“Gathering knowledge and insight of current and future trends can help artist devise a critical pathway to establish a foothold in the industry and recognize the importance of networking and development of key partnerships.”

 

myla-hardie-960Myla Hardie – Live Touring & Production

Moving to New York City at an early age of 17, Myla formed her first band of original compositions, “The Myla Hardie Band.” Their album, “Waiting for Perfection” got them on the ballot for the Grammy nomination.

Now with 25 years of professional music experience on stage and off, Myla divides her time administering her family-owned, independent record label, Worldhaus Music, through which she represents four international artists and continues to perform in Brazil, Argentina, Europe and North America. 

What are the two most important things independent artists need to know, if they want to ‘make it’? 

1) “Never let the business get in the way of your music.” Meaning you should not make an album or write a song thinking of your business plan or how to market it first. The art should always come first and then the business that is meant to be your own will follow. Remember that the industry needs your unique voice to exist and prosper.”

2) “‘Stay in it to win it!’ Persistence and perseverance are the keys to success in the music business. There is no magic formula, it really is just hard work, dedication, having fun, personal relationships and staying around long enough to see your own network grow.”

What do you think is the most valuable part of platforms/festivals like youbloom, for indie artists?

“A couple of things, but the most obvious is that you have to show up. Being present and in people’s faces is the only way to make the personal relationships that you need to get anywhere outside of your own network of contacts. The exchange of experiences and just knowing that you are not the only one trying to do this, otherwise, pretty lonely venture has more value than any ticket price.

Also, the perspective shift that each may experience from a certain piece of information could change the way you see your direction at this moment or in your future in the music business. Then finally, just building a community of like-minded individuals together makes everyone stronger and the platform as a whole gain clout.”

 

Purchase Tickets to youbloomDublin 2019 Music festival & Summit

 

Oliver Cole
Oliver Cole at youblooDublin 2017

 

Filed Under: Global Music Village, Music Advice, Music Industry, youbloom Official, youbloomDublin Tagged With: dublin, Dublin music, festival life, indie music, Irish music, music, music advice, music industry, youbloom, youbloomDublin

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