Guerilla Marketing for Independent Artists and Why It Matters

06-Apr-2020 By Tanay Mulukutla

“Independence” implies a sense of autonomy, and for an artist, it can mean creative freedom: to find themselves express their inner thoughts in the most uninhibited fashion. Something to think about is why be inhibited about getting your music heard? While it can get competitive for emerging artists who want to get their music out, guerilla marketing for independent artists can stand out. It’s an approach that you can align your values with whilst being just as quirky as your vivid imagination.

The central objective behind carrying out a guerilla marketing activity is to obtain a sense of visibility for you as an artist, but what’s unique about it is that it’s cost-effective and highly impactful. While a strong online presence is essential, what’s also equally important is how you shape your presence offline, and that’s where your DIY ethos will come into play. As consumers, we have an eye for things that look and feel different, so the curiosity and sense of mysticism that comes with guerilla marketing stands out. To top it over, it is also a sign of effort made on your part that agents and promoters will most definitely notice.

Guerilla marketing has its traditional footings in doing things in the most unperturbed fashion, where the simplest of music promotion chores can have a quirky spin to them: imagine, for example, giving out your band stickers with a limited download code for your music online. These marketing collaterals act as great talking points within your community where you are instrumental in encouraging people to create a buzz around your music. One of the many advantages of this is that all the activities you carry in a fully offline space will lead to will make their way online through word of mouth. The next time you are dropping a new song or an album, go the guerilla way, make that personal connection with your fans. Those types of kinships that you establish early on for you and your music go a long way!

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply/

5 Tips for Playing Successful Shows

19-Apr-2018 By Guest Blogger

Back To The Ocean Performing at Youbloom Festival

A few tips to playing successful shows

Imagine you just moved to a new town. No friends or musician pals, let alone connections with the local music scene. What do you do? The easy answer would be: get a band together and start playing successful shows , but that is not always the fastest track to local success.

When you’re trying to establish yourself as an artist in the local scene, your goal should not simply be to put a show together, but to put together a successful show. The difference is enormous. Here’s a few tips of how to make that happen.

1. Know your Target

As an artist, you should be crystal clear about what your skill set, goal and target is. An emerging artist should not count booking a show an end goal in itself.

The details are what matters the most: who is coming to catch your band play? Are you going to be performing for a near-empty room, with only your roommate and parents there to watch?

If you’re a rock ‘n’ roller, on the other hand, your natural habitat should be the DIY scene. Do your research. Who are the best local bands that gravitate towards your sound? Where do they usually play? Are they playing successful shows? Where do they go for a pint?

2. Be a Fan

Once you’ve gathered your data, take action. Go see their shows, follow them on social media, see what they’re up to and what their strategy is. Artists should learn from each others’ success as well as mistakes.

Back To The Ocean Playing successful shows at youbloom festival — If you’re a songwriter and producer you may wanna play acoustic rounds and hang out where the local songwriters are, rather than at a dive bar populated by rock bands.

3. Don’t be a Stranger

Most importantly, befriend these fellow rockers. Approach them after their show, buy them a beer and make friends. If you’re the shy type who likes to stand in the back and just enjoy the show, get another member of your band to be the social one. Or, fight yourself and make an effort to exchange a few words and perhaps a little booze with them.

Whether you’re a hit writer or an indie rocker, you never know where meeting new people may lead you. You might end up co-writing a number 1 hit on a chill afternoon session with a writer you met randomly at a show. Or, you might end up headlining a national tour with a small-time band that broke through – and all because you had the guts to go talk to them after a set at your local dive.

Don’t be afraid to push yourself out of your comfort zone, because that is what’s going to change your perspective on things and ultimately lead you to a more efficient strategy for your career.

4. Offer Up your Skills

Take time out of your own life to make friends with those acts that already establish themselves in the local scene. Ask if they would like you to open for them. That way you will most likely play to a room full of people who are probably into music or musicians themselves.

5. Schmooze

Playing Successful Shows at youbloom Festival — Back To The Ocean and Anna Christie perform at the youbloom Festival

By opening for your new-found friends, you’ll be making a name for yourself as a new band around town, and you’ll be gaining their fans in the process. Throw a nice after-party after the show where you can properly hang out with your new fans and you’ll have a recipe for success.

Networking and making friends is crucial and takes a lot of work and dedication. If you’re looking for a simpler way to join these networks, check out youbloom Connect – where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road. Whether you reach out, or decide to do it alone, do yourself a favor: get out more and meet like-minded people. Many of them might not be your next musical partner in crime, but the worst that’ll happen is you’ll have more friends.

Luca a freelance writer, blogger, musician and songwriter. Born and
raised in Italy, his passion for Rock n Roll made him move to London where he
lived for one year and gained a certificate in Songwriting from ICMP.
Luca relocated in NYC in 2014 to pursue jazz music and liberal arts at the
The New School from which he graduated in December 2017. Luca currently
reside in Nashville, TN

BEFORE I DIE: youbloom | HEADROOM #9 with Featured Artists from the youbloomLA 2016 Music Summit and Festival.

01-Oct-2016 By Shannon Duvall

Sometimes all it takes is a little list. There’s a big world out there full of choices and for an ambitious musician it can be hard to know which direction to steer in. That’s where a BEFORE I DIE list comes in.

Narrow things down. Weed out distractions. Focus on the three things that will make your time on this mortal coil the best it can possibly be. Then go.

The youbloomLA 2016 Music Summit and Festival is in full swing, with scores of the finest independent artists around hitting stages all around the city of angels with one thing in mind: to share the music they love with you. They’re on this journey because they know, deep down, that this music train ain’t stopping; they’re in it for the long haul; they’re married to rock ‘n’ roll...you get the picture. But where the path will lead is different for every single artist up there tonight, and five of them were kind to provide us with some truly great answers when we asked: Hey buddy, what do you want to do before you die?

Huxley Rittman:

1 | Be featured on a hip hop banger

2 | Play a show somewhere stupid like underwater or in space or while freefalling from a great height

3 | Play a show in which I actually don’t screw up

An act we’re pleased to welcome back to the youbloom stage, Rittman is an artist who brings fresh footfall to the well-hiked trails of acoustic storytelling, making it more about the listener than about himself, which is dignified and refreshing. Like a relaxed, neofolk Dylan; instantly persuasive and warmly addictive. For fans of: Nick Drake, Hudson Taylor, Mark Kozelek

Nasty, Dirty and Nasty:

1 | Become a touring artist full time.

2 | Be featured on a song with Nas.

3 | Perform the 5 fingers of death on the Sway in the Morning show.

Eclectic, exploratory hip-hop that pulls no punches. The chemistry between Dirty and Nasty is colossal; together they capably tackle a range of different compositions, from sexy grooves to party anthems and rhymes to make you stop and think. This is an act that’s going places, and you really want to be there to see their live show before they blow up. For fans of: Black Milk, J Dilla, Digable Planets

Jonny Cat, frontman & guitar, Coo Coo Birds:

1 | Write an Opera.

2 | Score a great film.

3 | Tour three times a year in Europe and Asia.

Welcome to your new favourite garage band. Coo Coo Birds bring the fuzz and crunch with all the references to sex, drugs and rock’n’roll essential to doing justice to this timelessly rebellious musical style. They’re groovy, they’ve got swagger, and they write really great rock’n’roll tunes. You’ll love ‘em live. For fans of: The Stooges, The Black Keys, Jay Reatard

Case Bargé:

1 | Make a positive change with my music, rather it be in a listener’s personal life or in the overall music scene in general.

2 | Go on a world tour and have every show sell out.

3 | I would love for the creative collective I’m a part of to be a staple and known for our influential and positive efforts to better not only the music community but the entire world as a whole.

Like a dark dream shot through with sharp-as-a-knife clarity, Bargé’s music blends ambient tones and synthy, electronic landscape sounds with rhymes so deftly spat you get the sense they must be red hot. It’s top class hip hop with more than enough food for thought for a feast. For fans of: Tyler, the Creator, Ab-Soul, ScHoolboy Q

Grover Anderson:

1 | I would kill for one of my songs to become so ubiquitous that everyone rolled their eyes when it’s played, even if that meant someone else played it. Like, I want to feel like Ketch Secor from Old Crow Medicine Show does when Darius Rucker’s version of Wagon Wheel comes on.

2 | I’d also like to play in one of those overstuffed tribute performances that they do every year at the Grammys, like when Growl & Springsteen & Costello & Little Steven did that Clash Tribute.

3 | I’d like to tour with Garth Brooks. In my book, he’s the best live singer-songwriter that you can see, and I want to learn everything I can from him.

Wistful and clever, the wonderfully proficient Grover Anderson weaves together songs that mix youthful whimsy with heartfelt daydreams, delivering them to eager ears with a stripped-back, pure and well-considered expression. From the acoustic gems to rockier grooves, It’s the perfect road trip music, and it’s sure to be a killer live. For fans of: Paddy Casey, Josh Ritter, Ryan Adams

What three things would you put on your BEFORE I DIE list? We’re, uh, dying to know. 😉

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WOKE UP THIS MORNIN’: youbloom | HEADROOM #8 with Featured Artists from the youbloomLA 2016 Music Summit and Festival.

28-Sep-2016 By Shannon Duvall

We all have heroes – performers and artists we’ve stayed up late into the night listening to and watching over and over. For many of us, it’s these legends and icons of music who inspire us to pursue musical careers of our own, and for that kind of life-changer, we’re eternally thankful. But what if we had the chance to live their life? Would we take it? Knowing everything we know about our favorite artists, would we want to say I WOKE UP THIS MORNIN’ and cashed it all in for a shot at walking in their shoes?

Six featured artists from this coming weekend’s amazing youbloomLA 2016 Music Summit and Festival tell us, in no uncertain terms, who, if anyone, they’d rather be if they WOKE UP THIS MORNIN’ and found another face staring back at them.

Gabbs Casanova, guitar & backing vox, Only on Tuesdays: ‘I would have to say Miles Davis. Not only is he one of the most amazing trumpet players to this day, but he was also a passionate and spiritual figure who refused to be pigeon-holed, which I find very inspiring. To me he represents an artist with great insight about life whose brilliant music and rejection of the status quo transformed not only jazz, but also genres like rock and fusion. It would be absolutely amazing to wake up and find out what it is like to be Miles Davis, even if just to play an improvised solo with the mastery that he did.’

Alfredo Lucero-Canaan, bass, Only on Tuesdays: ‘I would love to wake up as Joe Lally, the bass player from Fugazi, only because I would get to play with my favorite band of all time.’

Only On Tuesdays blend the very best elements of folk, indie and blues and bundle it all up into a shiny pop package that’s instantly catchy and smooth. The guitar playing is superb, going tête-à-tête with the impressive vocals as the tempo-perfect rhythm section rolls along beneath it all. It’ll be gorgeous live. For fans of: Lisa Loeb, Carla Bruni, The Growlers

Marcelo Loss, bass & vox, Banda Concreto: ‘I wanna be one of the biggest musicians in the world, Mr. Glenn Hughes. He is my hero – an amazing musician and a great singer as well.’

Insanely tasty heavy metal from four Brazilian rockers, reminiscent of the most fun headbang-worthy acts from the 80s, updated just the right amount for a contemporary audience. Wailing vocals, shredding guitar, machine gun drums – Banda Concreto has it all. Don’t miss them. For fans of: Iron Maiden, Saxon, Avenged Sevenfold

RickEy, keys, Of The Dark I Dare: ‘I would most want to be Quincy Jones because I can’t play trumpet and he can.’

Tribal beats meet soaring, soulful, dark vocals and stripped back and sultry electronic elements to create an exciting and unique sound that you can either dance or bliss out to. It’s earworm-worthy music that is going to sound incredible live. For fans of: Björk, MØ, Lamb

Kathleen Farless: ‘Freddie Mercury; he was an incredible performer, a brilliant singer-songwriter. I wish at least I could be half of his talent. He is really an inspiration and a huge influence on my music.’

Jagged beats, cabaret-inspired lyrics and rolling piano and bass make the perfect vehicles for Farless’ powerful, sweet vocals, at once tender yet inspiringly confident. With bulletproof composition and challenging arrangements, it’s seriously beautiful stuff.

For fans of: Corinne Bailey Rae, Rebecca Ferguson, Les Nubians

Erica Lulakwa: ‘I would want to be me. In life one never knows what really goes around or what other big artist goes through in their life. So I would want to be me and be an icon of my own.’

Synthy and infectious, Tanzanian-born Erica Lulakwa’s music is a funky, friendly take on Afropop, blending in elements of dance and gospel to make something totally new. True to form, African polyrhythms set the meter, as enchantingly atmospheric sounds swirl around and Erica’s voice cuts through like a crystal. For fans of: Sade, Yemi Alade, Sia Tolno

What do you think? What if you WOKE UP THIS MORNIN’ and saw another face? Who’s rock’n’roll mug would you want staring back?

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MY FIRST TIME: youbloom | HEADROOM #7 with Featured Artists from the youbloomLA 2016 Music Summit and Festival.

23-Sep-2016 By Shannon Duvall

Being a beginner is never easy, but every great artist started somewhere. Whether it’s making beats on Garage Band alone in your basement, busking on the streets of your town, or churning out your first rock tunes, learning your instrument as you go, your first time playing music leaves its mark on you forever. Often, these experiences become relegated to teenage photo albums – the stuff your parents break out to embarrass you in front of new girlfriends and boyfriends. But for a handful of people the memory they might call MY FIRST TIME plants a seed that blooms into a full-blown passion. Every time we at youbloom organize a new festival, we get the privilege of hearing all about these first band experiences. From the good to the horrible, they always make for a good story.

Read on for MY FIRST TIME stories from five featured artists who will be playing at the upcoming youbloomLA 2016 Music Summit and Festival.

Defacto Thezpian: ‘As a hip-hop artist, I haven’t necessarily been in a band, but I have been in a two-man duo named Cully Base (KUH – lee Base). The group, and how we affected other people, truly inspired me to be involved in music. Cully Base, and all of its experiences, taught me core values I still use to this day.’

Jazzy and creative, Defacto Thezpian’s smart brand of cross-genre hip-hop is mellow and thoughtful; smooth atmospheric instrumental samples ripple beneath incredibly spat rhymes, with a delivery that is sincere and energetic. It makes you listen and it makes you think. Absolutely one to watch. For fans of: Quasimoto, Danger Doom, Edan

Gray Tolhurst, bass, Coo Coo Birds: ‘I was in a band called Teardrop Raygun in high school. We had kind of an indie-pop sound. Our greatest moment was winning a Catholic middle school Battle of The Bands in Los Angeles. The guitarist from Extreme was the judge and for some reason he liked us. I think it was when I swung my guitar into an audience of frightened middle-schoolers that did it.’

Welcome to your new favorite garage band. Coo Coo Birds bring the fuzz and crunch with all the references to sex, drugs and rock’n’roll essential to doing justice to this timelessly rebellious musical style. They’re groovy, they’ve got swagger, and they write really great rock’n’roll tunes. You’ll love ‘em live. For fans of: The Stooges, The Black Keys, Jay Reatard

Madi Rindge, singer/songwriter: ‘The first band I was ever in was one called It’s All Relative with my cousin Allie. We literally named our band after the fact that we are relatives! We were about 14 and we wrote songs about our love for the Jonas Brothers. We also put covers up on our YouTube channel of Demi Lovato songs, Jonas Brothers songs, and anything Disney. Talk about obsessed. Sad to say that duo does not exist anymore but we both pursued music careers as artists AND write about things other than the Jonas Brothers.’

One of the most soulful voices we’ve heard in a long time, Madi Rindge serves up the perfect blend of style, substance, and vocal prowess with her sweet, soaring tones and tendency to ake things just a little bit funky. Her tracks take just the right amount of hooks and melodies from indie, dance and pop genres, making her perfect for both dancefloor and the pop charts. For fans of: Selena Gomez, Bridgit Mendler, Gabrielle Aplin

B-Rad, drums, Ambiguous Culture: ‘The first band I was ever in was called the Blenders and it was a bunch of homies I knew growing up. The guitarist’s dad was a heavy musician and guitarist and he would coach us through rehearsal. We played all the songs the dad knew and liked to play so mainly Creedence, Cheap Trick, and blues jams. We fucking killed it for being 8-10 yrs old.’

Andre Sinatra, MC, Ambiguous Culture: ‘To be honest, this is probably my first band I’ve been in with this many people. But it is definitely not my first musical venture. Prior to teaming up with Ambiguous Culture this year, I had actually been performing as a solo rapper under my alias, Andre Sinatra, along with my good friend Josh (aka DJ M-O) for 2 years. I’d rap/sing and he’d spin the beats. Our relationship was very band-like. And for the most part, it was a lot of great and fun times I will never forget.’

If you’re sleeping on Ambiguous Culture, you’re missing some of the most impressive independent hip-hop out there right now. It’s melodious and syncopated, with sick flow and understated, yet tight-as-a-drum beats. Observant and pensive, this is hip-hop for the dreamers. For fans of: Asher Roth, The Cool Kids, Kid Cudi