Fan Devotion: 4 Ways To Campaign For Your Favourite Local Artists

04-Apr-2020 By Tanay Mulukutla

Fan devotion is a rather inherent trait we possess as individuals who are absorbed into the music of our choice, which is a by-product of our incalculable ‘love’ for a particular band or an artist. As fans, we have the power to exercise our fan – devotion in numerous ways that will help build the cultural fabric of something that we call our own: our local music scene!

Showcase your band of the week on social media

Your social media account is a hotspot of individuals engaging with one another; which is a great representation of how we exchange information in this day and age. Talking about your local bands on social media platforms is one such a piece of “information” that finds itself being exposed directly to a plethora of individuals: the process of doing so is enabling your local musicians to leverage from your reach. So go right ahead, and use your Instagram stories to share your local music!

Volunteer at local shows

Volunteering at local shows can go a million miles: not only does volunteering give you a sense of identity, but it also puts you and your scene in a position of unanimity. To top it over, providing a helping hand to your local bands is lifting a colossal amount of weight off their shoulders. Giving something back to your local music community is a great sign of fan devotion.

Buy their merchandise

Buying local merch is a common practice among fans lately, and why shouldn’t it be! Much like sharing music on social media, the act of sporting your favorite band merchandise is the most subtle way of “advertising” your love for a band. The “visual aesthetic” creates a sense of familiarity within your social circle which helps generate a great deal of visibility for local talent.

Give your local artists a pat on the back

Last but not least, your local heroes always love to hear from you: a word of appreciation gives them a boost of confidence. The next time you are at a show that you have thoroughly enjoyed, be sure to let the band know what you think!

Sign up as a Fan today: https://www.youbloom.com/request/

youbloomDublin 2018 Music Summit & Festival – Press Release

14-May-2018 By Robert Loustaunau

youbloom, the global music event, is returning to Dublin this Summer.

Now in its sixth year, youbloomDublin thrills fans and the music industry with aspiring artists getting the opportunity to play showcase gigs with free-of-charge access to the youbloom Music Summit.

The youbloomDublin 2018 Music Summit

The youbloomDublin 2018 Music Summit which is open to everyone, is an industry conference offering emerging talent the chance to network and learn from top level music connections and experts. The festival will be taking place at the headquarters of one of youbloom’s sponsors, IMRO (Irish Music Rights Organisation) on June 2nd. The day-long conference will range from themes of industry knowledge, legals, songwriting, and Spotify with keynote presentations like: “A Sea of Gray Hats – How to Use the System to Change the System” by LA industry legend Ted Cohen.

There will also be a panel discussion, “How To Write A Hit – Inspiration or Perspiration,” led by Steve Lindsey of Elevate Music as well as 3 Masterclasses, “How to Get the Most Out of Spotify,” hosted by Peter Astedt and “Managing your career in the 21st century music industry” with Pete Holidai. Full Summit details.

Meanwhile, in the city centre, youbloom brings over 60 artists to the stage. Free gigs will take place in The Underground, JT Pimms, The Mercantile and Berlin D2. Artists have traveled from across the globe to perform over the June bank holiday including Tanjier – Concreto (Brazil), D-Day, (Ireland) – Danu5ik (England), Katie Gallagher (Ireland), Georgia & The Vintage Youth (England), The Finns (Ireland), Emmanuel Nwamadi (England), Luke Clerkin (Ireland) and BoW (Austria). Catch all the details!

Indie artists take on the Bloom Main Stage in Phoenix Park.

Last year over 120,000 people graced the gates of the Phoenix Park, enjoying the best in homegrown food, drink and culture. Stunning performances from Aine Cahill and David Keenan in 2016, uplifting pop from Lavengro in 2017 and the well loved music of The 4 of Us will give you a hint at the type of talent we put on the main music stage at Bloom. This year, feisty folksters Corner Boy and the inimitable duo Don Baker and Rob Strong will sparkle in the sonic sunshine on the main stage in the Phoenix Park. We also have a host of unsigned talent just waiting to be discovered.

For more info, check out our FAQ, or shoot us an email at: customersupport@youbloom.com

Want to see more more of what youbloom has done and who has played with us in past years? Check out youbloom Though the Years.

Corner Boy. Photography by: Michael Duggan Photography.

You’ve Been Writing Song Lyrics Wrong

08-May-2018 By Guest Blogger

As musical styles progress and change with the times, one thing is for certain, writing song lyrics continues to play a vital part in what sets artists from being good to being considered a great. So for those of you currently in a creative drought, here is some advice from a few of the greats.

Jimi Hendrix on Artistic Liberties with the Facts

“Imagination is the key to my lyrics. The rest is painted with a little science fiction.”

–Jimi Hendrix

Many artists pigeonhole themselves by believing that every word written must be 100% accurate to their lives and story they are telling. Of course, speaking from your own personal experiences is vital in creating meaningful music. But the point is to get your message across in the best way possible. Sometimes, this might involve a little science fiction.

Dolly Parton on Throwing Yourself into the Process

“It’s therapy. It’s fun. It’s creative. I love getting on a big writing binge and staying up a couple days working on song and knowing at the end of those two or three days that I’ve created something that was never in the world before.”

–Dolly Parton

If this is your passion, don’t be afraid to throw yourself into your work. The stories of artists writing a hit song in 5 minutes’ time, on a napkin, in an airport is incredible! But most great songs come from hard work, dedication, and focus from the artist. This mean sitting down and wrestling with a song until it feels right.

John Mayer on Speaking Your Own Truth

“I hope that what it comes down to at the end of the day is that people believe that I believe what I’m singing. It comes down to being believable.”

–John Mayer

Authenticity is key in songwriting and producing. This may seem strange since the first piece of advice was to stretch the truth in the songwriting process. Don’t be confused, there is a difference between writing a nonfiction story to produce a personal truth, and writing a meaningless song for the sake of staying on trend. Be true to your artistic endeavors and creative process because the song will thus come across genuine to the listeners.

Now go on and be inspired to create and then when it comes time to perform, remember to sign up for youbloomConnect to get the chance to connect with your fans and other artists to grow not only your fan base but your connections in the industry. To get more information on how youbloom can help you book more gigs across the world and have the chance to play at #youbloomLA and #youbloomDublin, follow the link: http://www.youbloom.com/

How to Make Money as a Venue Owner

24-Apr-2018 By Robert Loustaunau

Whether you’re re-branding your old bar as a buzzing music hub or just getting into the game, the question is always, how do I make money as a venue host?

It really comes down to two things: 1), How you negotiate cost with artists and 2), booze sales.

Selling drinks is pretty straightforward. Estimating the potential cost-benefit of an unknown artist on any given night, is not. Here’s a few things you’ve got to know if you want to make money as a venue host.

A Flat Rate

Photo taken at youbloom Dublin Music Festival

For the indie artists that can’t promise a surge of fans, a flat rate is often in their best interest. This will guarantee the band they’ll get paid an agreed upon amount, regardless of ticket sales.

The number they’re asking for should be entirely based on the draw they can bring in. Remember the part about how important it is your selling beer? The concern over flat rate is not whether or not they’ll make you rich at the ticketing booth. It’s whether or not they’ll be keeping your barbacks busy.

You have to factor in operational costs, what similar acts are receiving in the area, and projected earnings. Don’t be afraid to turn bands away if you believe they’re asking for too high a price – Bands have money-making rules of their own to follow, and making friends with the local talent is not worth it if your venue can’t sustain itself.

Claiming the Door

Bands with a following will often want the opposite from their undiscovered counterparts. Instead of a flat rate they might demand 100% of the door sales as payment. These artists are anticipating their paying fans will follow them in.

If you’re not quite as confident as the band is about their ticket sales, be honest with them. Offer them a percentage of door profits for their first time at your venue. A door split of 80/20 with the artist taking the majority is not uncommon with lesser-known talent. Then, use that first night’s profits as a reference point. If the band brings in the audience they anticipated, you’ll feel more secure promising them 100% of the door next time around.

Stay in the Loop

d2.6_mh1464952221722.jpg While at times it may feel like that dive-bar down the street with the open-mic night is your competitor, this does not have to be the case. It pays to build a relationship with other venue owners.

To make money as a venue, hosts can provide each other valuable intel on the local talent: who’s worth hiring, how they conduct business, and what their draw really is, compared to what they’re asking for. Checking a band’s concert history on a hub like Pollstar is a good way to “feel out” what type of pull they have had in cities similar to yours.

Know your Market & Differentiate Yourself

An ideal crowd is packed with fans of a venue, not of the band playing. Get an idea of who your target show-goer is, and build your venue to draw them in. A venue that is consistently hosting artists of a particular style will build trust among fans, and promise a consistent stream of attendees even when the headliner is unknown.

Even though it can be tricky straddling the sidelines of a music scene, many third-party fan club ticketing platforms have sprung up to make it easy. While ticketing companies like Live Nation/Ticketmaster and Eventbrite partner with venues to pull in appropriate acts, they often disproportionately serve big-name acts. Meanwhile, weighty surcharges are enough to turn away potential concert-goers from seeing smaller talent.

For this their are splatforms like Songkick, Artist Arena, and youbloom Connect which link venues with lesser-known artists that are better tailored to a venues style and atmosphere.

Fan-club ticketing companies like these allot artists a percentage of tickets (usually 8 – 10%) for them to sell directly to their fans. Unlike the larger ticketing companies that make their revenue off hefty service charges, fan-club ticketing brands usually take their share from the artists’ profits at generally lower rates.

Giving artists a hand in their own ticket sales increases selling incentives for the bands. Companies like youbloom Connect have raised the stakes by also allowing fans to sell tickets, increasing selling power for the venue in exchange for discounted tickets. Plus, hosts get more security of a show’s success from increased pre-sale tickets.

Get Creative

While getting your bar or venue up and running feels mostly like a numbers game, there are also creative steps you can take to bring in some extra cash.

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As I’ve mentioned before, your ability to move booze will always be the staple form of income, but expanding your amenities to include a food menu will do more of the same. And you don’t have to get fancy – becoming locally-renowned for your bar’s half-pound blooming onions is a milestone in itself.

Finally, make your space rentable. More than ever, people are looking for a one-of-a-kind atmosphere that can double as a work-space, or be rented out for company retreats, rehearsals, or a recording studio. Platforms like youbloom Connect work for these types of events, making it easy for you to choose from a variety of acts that suit whatever private event you’re hosting.

By knowing how to properly negotiate with bands, and by innovating your space to draw a loyal niche of show-goers, you’ll be able to make money as a venue at a sustainable rate; and beer, don’t forget about selling lots and lots of beer.

Danu5ik Interview – Part 2

29-Jan-2018 By Robert Loustaunau

In the second half of my music interview with Danu5ik, he and I tried to pin down what exactly it is that gets an artist’s creative water wheel spinning. Also, Daniel offers sage advice on how to mine that creativity once it’s found. We also discuss his newest project and how EDM is being changed by increased collaborations between DJs.

You were talking about getting hit with this surge of creativity. Could you talk more about how that hits you?

I find it very difficult to sit down in the studio and say I’m going to pump out something. Usually, when I try to do that I end up with tracks that get put on hold for a later date. You can’t really force creativity. Chances are I’ll be sitting in an airport when a concept for a track will come to me and I’ll pull out my laptop and see where I can go with that.

LA was an amazing experience meeting everyone at youbloom. The ideas that were pitched and listening to everyone else’s sounds, those things are really inspirational.

Do you have advice for musicians or artists on how to develop that initial stroke of creativity into a fleshed out piece of work?

Yes, go outside. Take a deep breath. Sitting down in front of the keyboard or guitar is one thing but what I’ve found is if you try to push yourself after that certain time, that creativity just goes down. So do something completely different and then go back to it. What you’ll find is when you go back to that track you’re coming back with a different take but you’re keeping that energy level there.

Anyone who knows me knows I’m about high energy; the enjoyment, the laughter, the happiness. Music to me is an aura, it’s supposed to transition fluently and be able to captivate people in the way starting a conversation with someone new does. You need to be able to just open up your mouth and say “Hello.”

If you missed Danu5ik’s newest Single and Music Video in Part 1 of the interview then take a peak. Or just watch it again. It’s as good the second time around.

Imagine wasn’t created all in one day, it was created over time and it was something I had to listen to over again. Whatever you’ve created you do need to get it reviewed by someone else, either friends or family. Feedback is everything, that’s the only way you can know you’re on the right path.

Yes, I feel like there is this tendency among musicians to hole themselves away until they create something worthwhile but what I hear from you is the opposite.

Yes, if you want to inspire to make something great that goes around the world, than you need to be able to show people that you’re not just an artist in the studio not connected to your fans or the world. You need to be able to show them that you can get out there and enjoy life, accept feedback and learn from others. That can only make your music better and that differentiates you from every other artist.

How do you find a space for collaboration in an EDM circle? Do places like youbloom foster that connection?

LA was an amazing experience meeting everyone at youbloom. The ideas that were pitched and listening to everyone else’s sounds, those things are really inspirational. For instance, being a part of youbloom I’ve been able to listen to so many other electronica artists and we get to pitch ideas at each other. It’s all about networking and youbloom is fantastic for that being able to connect different artists from different genres because you can never tell where a collaboration may occur.

32. At youbloom it’s great if you have different artists approach you and say they like your sound and want to come up with something. You can never tell where the next hit will come from. I got collaboration requests from youbloom Dublin and that was fantastic. You get to learn more about other artists and in a sense you’re piggy-backing off of each other in a positive way. The top artists wouldn’t be where they are if they hadn’t started somewhere similar so for local artists it’s a great opportunity.

What’s your vision as Danu5ik going forward?

At the present moment we are planning a US tour in the new year that takes place from New York to LA and a tour in Canada in 2019. I look forward to it! It gives me a perfect opportunity to connect with fans across the world and visit these different cities and make them a part of the live experience.

Is there a different type of atmosphere when you travel to these places you haven’t played at before?

As a DJ you always have to read the crowd. When I perform in different places where the fan following isn’t that strong it’s always interesting to see how those new fans listen to the music and see how it captivates them or doesn’t. For me, it’s always great to take those few moment before performances to connect with fans because I don’t want to be one of those artist who just comes to do the performance and then is out the door. You’re here for the fans so connect with them. It adds more of a one to one with them which is what I set out to achieve and they know I’m always in arms reach or they can take a picture with me or we can grab a drink if it’s a small location.

Its always going to be a challenge to be a local artist.

Never give up on your sound. Know that your sound will evolve.

Do you have any advice for other artists who are trying to make it in this industry right now?

Never give up. I’ve met a lot of artists who always struggle with this. Its always going to be a challenge to be a local artist. Never give up on your sound. Know that your sound will evolve. Keep networking, there are various outlets you can learn from.

It took me going to LA and talking with Andy Gould and he said it quite clearly, the info is there for us artists, it’s all laid out. We don’t have to find things difficult because if you want to connect to another artist there are avenues there. In terms of creating new sounds, there is a wide range of tools out there, experts that can give you feedback. Just reach out and never feel like you’re alone because you’re not.

17. You heard it here folks, Danu5ik has got fresh beats cooking in the oven so follow him at @DDanu5ik to know when those tracks hit. Also, Danu5ik will be at youblomDublin for the 2018 Music Festival & Summit (May 30-June 4) and you should be too. All bands gain free admission to the 5 days of musical performances, workshops, and master classes about navigating the music industry. Apply To Play -Deadlines hit February 19th.