Guerilla Marketing for Independent Artists and Why It Matters

06-Apr-2020 By Tanay Mulukutla

“Independence” implies a sense of autonomy, and for an artist, it can mean creative freedom: to find themselves express their inner thoughts in the most uninhibited fashion. Something to think about is why be inhibited about getting your music heard? While it can get competitive for emerging artists who want to get their music out, guerilla marketing for independent artists can stand out. It’s an approach that you can align your values with whilst being just as quirky as your vivid imagination.

The central objective behind carrying out a guerilla marketing activity is to obtain a sense of visibility for you as an artist, but what’s unique about it is that it’s cost-effective and highly impactful. While a strong online presence is essential, what’s also equally important is how you shape your presence offline, and that’s where your DIY ethos will come into play. As consumers, we have an eye for things that look and feel different, so the curiosity and sense of mysticism that comes with guerilla marketing stands out. To top it over, it is also a sign of effort made on your part that agents and promoters will most definitely notice.

Guerilla marketing has its traditional footings in doing things in the most unperturbed fashion, where the simplest of music promotion chores can have a quirky spin to them: imagine, for example, giving out your band stickers with a limited download code for your music online. These marketing collaterals act as great talking points within your community where you are instrumental in encouraging people to create a buzz around your music. One of the many advantages of this is that all the activities you carry in a fully offline space will lead to will make their way online through word of mouth. The next time you are dropping a new song or an album, go the guerilla way, make that personal connection with your fans. Those types of kinships that you establish early on for you and your music go a long way!

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After a Brief Hiatus, Griffin Anthony to Release New Album, Refuge

22-Feb-2018 By Guest Blogger

Griffin Anthony, after taking a brief break from touring, is releasing his first full-length album since 2015’s, “Making of A Man”.

The album is set to be released this summer on Big Eye Records. During Anthony’s hiatus he has composed film scores for the Woodstock Film Festival selected documentary, Catskill Park and HBO’s I Wanna See You and Call to Action, amongst others.

“Scoring was invaluable to my evolution as a songwriter”

“Scoring was invaluable to my evolution as a songwriter”,says Anthony, “but I grew to miss writing the stories that I wanted to tell.”

Since scoring music for various films, Anthony became anxious to get in the studio and return to his first love, writing songs connecting to people emotionally. His new album, Refuge, was recorded at the Bomb Shelter in East Nashville with producer Jon Estes (Kesha, John Paul White, Steelism), in collaboration with Andirja Tokic (Alabama Shakes, Margo Price, Langehorn Slim).

Truly returning to his musical roots, Anthony recorded Refuge live to two–inch tape. He completed the recording of the album over 6 days in October 2017. Given the opportunity to listen to Anthony’s new album prior to his release and sitting down with him at his home in Ridgefield, CT, Anthony went into depth over his thoughts on his new music and how it is different from his previous works.

“I just aimed to write songs you can trust,” Anthony said. “I took a bigger swing on this record. The tunes have some heavier themes.” Never preachy or fussy, Anthony’s unwavering vocals and pointed lyrics deliver on the nine-song LP. Starkly more nuanced than his previous work, Refuge, offers character-driven narratives ripe with perspective and humility that sneak up and grab you by the throat. This album is a return home for Anthony and provides a hopeful feel through risk.

“From time to time, we all have to take great risks in order to find safety. These songs explore the risks, failures, and steps towards finding our safe-haven.”

Refuge is set to be released later this summer.

Author’s bio: Gabe Crawford has been a music and vinyl enthusiasts for over 20 years. Although originally from Oklahoma, he currently resides in New York with his 1200 vinyl albums.

youbloom’s Top 10 of 2017

22-Dec-2017 By Josey Dunbar

In 2017, independent artists from across the globe came together in Dublin and Los Angeles for a weekend of master classes, collaboration, and performance. Youbloom artists have been hard at work pumping out fresh sounds all year long. To wrap up this 2017 we thought we’d share some of our favorites. Tune in everyday for a new featured artist.

10. Shivan

Music Box is one of three singles released by the solo artist Shivan in the last year and it was a tough choice picking which one to feature. In Music Box, Shivan meshes silky smooth vocal harmonies with sparse synth tones of bells and plucked strings culminating in an airy atmosphere. This spacious intro gives way to a head-bobbing interlude powered forward by Shivan’s hocketing voice put through a vocoder. Shivan’s sound in general is clean, at times funny (take a listen to Manta Ray), and never lacking in innovative catchiness. You can check out more of his music on Spotify and SoundCloud.

9. We Bless This Mess

In their new single, Ocean, We Bless This Mess brings their soulful, raw fervor to a new level as Nelson Graf Reis leaves off the bass and drums to create a more stripped-back level of intimacy. The track starts with the sound of waves, barely audible and gently lapping. The waves quickly give way to Graf Reis’ soulful solo voice waxing sweetly against the brittle strumming of his guitar. Occasionally his own voice is subtly layered by vocal harmonies while at other times, it all falls away completely and were are left alone with Graf Reis’ beautiful, wailing words reminding us: “Step by step, you breathe the same air as eye.” If you want to see the music video that accompanies Ocean you can find it here on youtube. And to see what else We Bless This Mess has cooked up, find them on Spotify or follow them on Twitter to see when they’re playing near you.

8. The Magnettes

Ugly Youth, the newest album by the Suisse duo The Magnettes, is full of catchy songs that quickly hook listeners. The captivating and distinct sound of the Magnettes is fun and similar to that of Madonna. Their June release can be found on sites such as Soundcloud, and iTunes. Killers in a Ghost Town, the leading song on the album incorporates a wide variety of instruments in coherence with a more modern techno style.

7. OSIYM

OSIYM has been making a lot of noise this 2017, dropping 3 new singles and with music videos to match. Youbloom is excited to name one of these singles, the party anthem FLEX, as #8 on our countdown of 2017 releases. With its infectious beat and slick bravado, FLEX is a hot addition to your party playlist. The rap duo Nova and Charlie Black have become synonymous with the boom bap and trap scene in their hometown of Toronto and thanks to their witty word-smithing and on-stage charisma, OSIYM’s music has spread the continent. While there’s a lot of exceptional talent spilling out of Toronto right now, OSIYM is in no danger of being drowned out. Take a listen on Spotify or Soundcloud, and see what we mean.

6. Royal Prospect

Royal Prospect started 2017 off strong with the March release of Hearts. Hearts beautifully displays the group’s lyrical ability as well as the amazing vocal capacity of lead singer Oscar Reingsdahl. The song begins with a slow taste of the chord progression that later speeds and evolves as the mood of the song changes. The overall lyrical message is both relatable as well as captivating to the listener. Hearts can be found on iTunes and Soundcloud and check out their music video on Youtube. The group followed up Hearts with the September release of I Feel Alright. Unlike Hearts, which is a very vocally heavy song, I Feel Alright places great emphasis on the instrumental abilities of Gustav Reingsdahl (Guitar), Hannes Tingfors (Bass) Oscar Reingsdahl (Guitar) and Hannes Pennsäter (Drums). See what you’re missing and check out Royal Prospect!

5. Hannah

In her new EP, Blossom, Hannah swishes together a cocktail of jazzy piano accompaniment, chill-step hip-hop beats, and her soulful voice to create a mesmerizing piece of poetry. Originally from Chicago, and now making noise in Los Angeles, Hannah’s sound is unique and colored by the iconic cities she’s lived in. Blossom, on the surface, is a mellow set of Rap and R&B charts to chill out to. Listen a little closer, and it’s a story of Hannah’s life, her experiences, and finding her identity in a world off-kilter. Take a listen to Blossom on SoundCloud or Bandcamp.

4. Ivy Nations

Ivy Nations has undoubtedly had a successful 2017 with the release of two new singles and accompanying music videos. In early April, the group released the soothing track Live By Design. The steady and notable rhythm of this single immediately pulls in the listener as it sets the tone for the song’s entirely. The music video, which can be found on Youtube, beautifully captures the mood of this unique and unforgettable song. Check it out on Soundcloud and iTunes. Following Live By Design, Ivy Nations released the single Sentimental Hearts. This song has a happy and upbeat tone portrayed by the swift major chord progressions and catchy lyrics. You can catch Sentimental Hearts on Soundcloud and iTunes. Also, don’t forget to check out the new music video on Youtube!

3. The Fontaines

Choosing to feature The Fontaines on our Top 10 was easy. Deciding what to feature was the hard part. With 5 singles and 2 EPs out this year, the LA-based band has been pumping out breezy indie-pop ballads and New-Wave rock charts like you wouldn’t believe. In the end, we settled on Evaporate. We know what you’re thinking! Choosing the single that garnered the group 100,000 streams on Spotify and hundreds of new fans isn’t exactly bold but if you go ahead and press play, you’ll see why we just can’t stop listening. Comprised of funky guitar riffs, retro synths, and eerily sweet vocals, Evaporate gives off an air of old-school cool that’s hard to come by. You can hear more of what The Fontaines have been cooking up on Bandcamp or SoundCloud but of course nothing beats a live show and you’re in luck, they’re playing at the Troubador in West Hollywood on January 11th.

2. Cider Wasps

Cider Wasps’ 2017 featured the release of their EP Ethereal. This album was a compilation of five tracks, some of which had been previously made into music videos in 2016 such as their hit Hummingbird. Thirty seconds into this song and you’ll be dancing along. Hummingbird displays Cider Wasps’ ability to simultaneously rock-out while maintaining steady control over their sound and producing quality music that’s as catchy as it is artful. The band’s unique style is also portrayed through the vocal layering in Magic Beans. Check out Magic Beans, Hummingbird and the rest of the EP as well as upcoming tour dates on Cider Wasps’ Website.

To anyone who loves early 2000s rock, your year is about to get a whole lot better: check out Cider Wasps on iTunes, and Soundcloud!

1. Faulkner

The bi-coastal band Faulkner is back with their sanguine new single, Hot Streak. In style with the bouncy alt-rock ballads and sleek production present in their previous EP, Revanchist, Hot Streak manages to hook and groove, while still delivering in substance. Between lead singer Lucas Asher’s visceral imagery sung in punchy verse, and the soaring synths that sound unmistakably of The Killers, Hot Streak has a flavor you won’t want to put down. It’s no surprise since the group collaborated with Wu-Tang Clan’s RZA and worked with producers like JP Bowersock (The Strokes) and Mark Needham (The Killers). Bash into the new year with this New Wave cut on Spotify and see why it was youbloom’s #1 in our Countdown to the New Year! Faulkner will be gracing the Peppermint Club in LA on February 8th, 2018.

How to Choose the Right Drums for You

12-Nov-2017 By Guest Blogger

As a beginner drummer, not only do you give the lesson provider a problem but also the drum set you will be working with. The former is not really something which should bother you because availing drum lessons in Melbourne is not that difficult given that a lot of establishments offer this service within the area. As for the latter, buying the right drums could indeed be both a confusing and exciting moment for a newbie drummer.

Although drum teachers or tutors usually provide a drum set within their facilities wherein they teach newbies, many still prefer buying their own drum set so that they can practice at home. If you prefer to have a set of your own, it is highly suggested that you invest time and effort in researching about various drums which can satisfy the needs of a beginner while taking into consideration the price, features, and suggestions of your drum lesson provider. Drum teachers can help you in choosing the right drum set because they can basically give pointers on what a beginner should look for when buying your first drum set.

Before getting into detail as to which to choose, it would be best to be knowledgeable of the basic components of a drum set. It is composed of the bass drum, snare drum, and toms. For more sophisticated ones, it may include cymbals and hardware. Since there are a lot of possible configurations for a drum set, you should narrow it down to the configuration which fits a beginner. For newbies, the basic 4-piece drum set if recommended. It includes a snare drum, a bass drum, a floor tom and a mounted tom. These four components can provide for all the basic sounds needed. Aside from this, a 4-piece set only requires minimal space, portable, and highly affordable. All of these without compromising the sound produced for this basic set works well with either jazz or rock styles.

The tricky part in choosing the right drums for you is when you assemble seemingly different pieces into your own set. This includes the hardware like the stand and pedals making the drum set more complicated and more sophisticated. However, the hardware should not be confused with mere holders for toms. Choosing your drum hardware can be challenging but is made less complicated by the fact that it can come in “shell packs.” This pack is composed of a hi-hat stand, a bass drum pedal and stand for the snare drum. Some packs include two cymbal stands. Buyers should be wary on whether or not the drum set being bought includes a hardware pack already so there will be no need for additional expense for a shell pack. It might be hard to believe but most of the drum sets do not include the sticks. You generally separately buy it.

There is a wide range of drum sets you can choose from but you can narrow it down based on either the components or the needs you have to meet (the genre of songs you need to cover or play). However, you should not be discouraged. Shops or drum lesson teachers can be of great help in choosing the perfect drum kits which not only give off a good sound but also match your current capability as a drummer and of course your budget.

Author Bio:

Darren Perkins is a drummer at and the owner of Red Drum Music Studio. A studio that teaches drum lessons to the people of Melbourne, Australia. He shares his knowledge and expertise through teaching and writing articles.

5 Tips To Optimise Your Musician’s Website Using SEO

22-Oct-2017 By Guest Blogger

As a musician, you might have spent the majority of your time making and perfecting your talent, recording an album, sourcing the artwork and trying to get your name out there into the big wide world.

Of course, one of the best ways to do this is by creating your own website, a task that’s now easier than ever. However, getting your website up to the top of the search engine results page is a whole other ball game.

Today, SEO plays such an important role in all kinds of website of all industries and businesses, organisations and artists needs to pay attention to their SEO ranking to ensure their music gets in front of their fans.

To give you a helping hand when it comes to SEO for your musician’s website, here are three tips to remember when designing or updating your website ensuring that your music is discovered by the masses

Conduct Research

Before you start designing or updating your website, carry out research, so you know what you’re competing with. You’ll also be able to see what kind of websites your competition has as well as information on what works best when trying to reach out to your fans.

Of course, you’ll have your own style and ‘brand’, but if you don’t fit into a certain niche, you won’t be able to appeal to it. You can also conduct research on how to boost your SEO ranking using tried and tested techniques. Some of the best places to look include Moz, a leading SEO organisation and Portent, an SEO-related blog.

Communicate Properly

Every single page on your website matters. Whether it’s your blog page where you share info on what you’re up to, your ‘about us’ page which gives your fans a bit of history and tells them your story up till now, all the way through to your album descriptions on your online store.

Whenever your site has written text, read through it and make sure it’s perfect. This is called editing. Of course, writing may not be your main strength so you can always enlist help from professional writers from services such as Boom Essays, or brush up your knowledge using blogs like State of Writing.

Use Perfect Content

Google will judge your website based on the quality of your content. It’s all about giving your fans the best experience possible when they visit your site.

This means you’ll need to go through and check all your existing content as well as checking any content you ever upload in the future to ensure that it’s perfect.

This means looking out for spelling, punctuation and your grammar. If you don’t trust your own editing and proofreading skills, you can always use a professional writing tool that can do it on your behalf, such as Academadvisor or UK Writings.

Use SEO Tools

One of the best ways to boost your website’s SEO ranking is by using tools that were designed to save you the time and effort. These tools are perfect if you’re not an SEO genius and will automatically tell you what you can be improving on.

For example, tools like SEM Rush is a website where you can simply input your website address, and it will start to list out all the errors and things you can fix with your website.

Furthermore, tools like Ahrefs are ideal for seeing where all your user traffic is coming from as well as your competitor bands or artists to see what techniques they are using on their website.

Content, Content, Content

I can’t stress enough how important the content of your website is. There’s a special knack for writing search engine optimised content and it can take years to master the techniques as well as continuous effort to stay up to date with the latest trends.

Of course, the chances are that you haven’t got time to do all this which is why it’s highly recommended to use a professional copywriting service, such as Essay Roo or Academized to create it on your behalf. They’ll be able to create all your album descriptions, your about us page, your contact page and any other pages you may have.

If you’re writing your content yourself, one of the main things to remember is the length of your content has a direct impact on your SEO ranking. You can’t just write 300 words here and there. You need to provide real valuable information to your readers. To start with, aim for 1,000 words or above. You can track this using tools such as Easy Word Count.

If you’re looking for ways to get your music and presence in front of a larger audience and to the top of the search engine results pages, considering your SEO should be your first point of call. Obviously, a lot goes into fully-optimising a website, but by following these tips and tricks, you’ll be able to get yourself off to the best start.

Author’s bio:

Gloria Kopp is a content writer and an online marketing specialist Big Assignments writing service. She regularly contributes columns to Engadget and Australian Help. Gloria is a paper writer at Revieweal blog where she shares her reviews with students and educators.