6 Digital Marketing Tips for Musicians & Bands

08-Aug-2017 By Guest Blogger

There’s absolutely no doubt that digital marketing is the key to success in the music industry. If you’re keen to make the most of each and every ounce of exposure you receive, if you are set on becoming the next big thing, if you are striving to live life as a full-time musician or band member, then you must embrace digital marketing and acknowledge all the concepts and trends currently relevant to your industry.

How do I get fans? Is it about quality or quantity?

The 1000 True Fans concept is the idea that as long as you have 1000 ‘true fans’, you are never going to have a problem selling your music and your merchandize online. These true fans will help create a fanbase and market for your music and products that will help you drive further sales and success.

The point of digital marketing is to make the most of the exposure you receive when you perform and find those magical 1000 true fans who will give you a musical career for life. In some ways, true fans are similar to the marketing concept of brand advocacy. Encourage loyalty, reward loyalty, and give freely.

Make the most of Facebook pages

Digital marketing goes hand-in-hand with social media. If you’re wondering how to get fans, you must build a platform that allows them to express themselves, to engage with you or your band, and to learn more about you.

Begin with a Facebook page. Facebook provides plenty of tools to assist you in keeping track of who is engaging with your posts, as well as allowing you to measure how successful your reach has been. Make your page super engaging with a ton of live video, music, photoshoots, and quirky outtakes from life ‘on the road’.

Don’t forget to sync up your Facebook page with offline activities like gigs and fan meetups.

Embrace Twitter & Instagram & share your story

No matter how good your music is, your fans will want to know you or your band personally. Facebook is good for finding out information about gigs and news. Twitter, on the other hand, is good for little bits of communication and for emphasizing your personality. You can also personally thank a fan for coming to see you, as well as share articles, images and updates that you find exciting. Many people use Twitter to tell others what they’re up to. If you’re writing a new song, you can share this in a couple of words with an appropriate hashtag.

Instagram is very similar to Twitter, but favors images rather than words. You can share pictures and videos of you or your band travelling to a gig, images of the audience from your gig, shots with collaborators, or pics of your latest merchandize.

Having an engaged social account is a great confidence booster, as well as a commercial asset. Nurture the community you’re building — and think twice before purchasing fans.

Get your stuff out on YouTube

Many gig organizers will use YouTube to check out your music before hiring you. YouTube isn’t always an easy platform for new bands and musicians, so don’t worry if you don’t get many views at the beginning. Instead, focus on releasing some of your tracks in high quality for gig organizers and potential fans. Be sure to add tags and keywords to your video to increase the likelihood of someone finding your video or even stumbling across it through YouTube’s autoplay feature.

The good thing about YouTube is that your true fans will happily do the necessary advertising for you. They will share your latest releases through their social media networks and their friendship groups. They will also add their comments and likes to your videos. This interaction between fans encourages a fan base to emerge, which will develop its own personality as it grows.

Create a killer website

Still trying to figure out how to promote your music independently? A strong website can make your music enterprise look professional and serious. If you truly want to commit to a musical career, ensure that you invest in a website that has intuitive navigation, accessible contact information, and ecommerce facilities that allow you to sell your albums and merchandize yourself.

Your fans will want to be able to make purchases easily and securely, so make sure that this is possible. If you’re looking to set up your record shop, you can sell music through your own store and get up and running in a matter of hours. Setting up an ecommerce site independently is a sure-fire way to take matters into your own hands, and get your music business on the right track!

In order for your digital marketing efforts to be successful, be prepared to fully engage with these tips. Going into marketing half-hearted is simply not good enough. Just like an instrument, grasping digital marketing can take time and practise.

Author Bio:

Victoria Greene: Brand Marketing Consultant & Freelance Writer.

I work with online businesses and entrepreneurs to create valuable content and marketing strategies that yield big results. I am always happy to share my knowledge and love discovering new opportunities for collaboration. I’m also a keen singer and guitar player, but that’s strictly for pleasure!

6 Apps That Are Helping New Musicians Succeed

01-Aug-2017 By Guest Blogger

While we see hundreds of music apps on the play stores and app stores for music-lovers to listen to and download their favorite songs, there aren’t many for budding artists and musicians.

These are the people who might be looking to connect with other music artists and succeed in their music careers.

However, in the recent past, new apps made their way into app stores for musicians to connect with each other in same vicinities, find local musicians and discover new spaces to display their music. Succeeding as a musician in a highly competitive world is no joke. But there’s a ray of hope for newbie musicians now.

Here are our 6 favorite apps that are helping new musicians succeed and get in touch with their contemporaries:

1. Jambro

Referred to as a ‘Tinder for musicians’, the app’s goal is to be the best possible solution for musicians at a time when quite often they are not given due worth, respect and opportunities.

Since one of the major obstacles musicians face is the lack of space to get together and play music, the founders of Jambro decided to help musicians get over this major obstacle. The makers of this app spoke about the vision behind Jambro and said that they want local musicians to get out of their comfort zones and get together as a community that loves and creates music.

Jambro is easy to use – whether you are a guitarist, singer or pianist, all you need to do is search the app to find other musicians in your vicinity.

2. BandFriend

This app presents a new way to local musicians to collaborate by providing them with a great opportunity to jam together, come up with a new band or even have study sessions together.

The app detects your location and subsequently shows you possible matches who share your skills, interests and favorite music styles. Even if you are new to learning an instrument and are an upcoming budding artist, the app still lets you connect with others to study and learn the instrument together.

BandFriend also has SoundCloud and YouTube integration which lets the musicians show off their talent online and also watch videos and listen to songs by other artists in an attempt to help them find the perfect match.

3. GigTown

Providing musicians with an opportunity to market themselves for free on a broader stage, GigTown brings musicians, venues and party planners together. The real power and strength of this app is in its ability to connect musicians, fans and venues in a brilliant manner.

Moreover, with the option to search musician profiles, this app is a great way to establish connections beyond the already established world of music. The app allows musicians to upload audio tracks, video performances and personal information, which besides helping them promote themselves, also connects them with other artists who share similar interests.

4. Musicr

If you are looking for awesome musicians to jam out with, this app will help you do just that. Musicr is designed to bring local musicians together for the love of music.

Users of the app simply fill a profile that showcases their interests and proficiency and the instruments that they like to play. Musicians can then search for people with similar music interests and connect with them, form a band together, practice with each other and also share music tricks and tips.

5. Indaba Music

This app is more like an online community that brings musicians, the general public publishers, and radio stations, together It is a wonderful platform for new and old musicians to collaborate, work on music recordings, and interact with music professionals and fans alike.

Users of this app can also add new tracks or work on existing ones in an attempt to make music with people all around the world who share similar interests.

6. Sonicbids

This is more of an interactive open space for musicians and promoters to help them get together, collaborate and come up with jamming sessions and gigs. It also allows budding musicians to get more gigs, attain industry exposure and network with other musicians. Sonicbids helps other people find talent on this platform, get in touch with those musicians and advertise playing opportunities. Additionally, independent musicians can also connect with promoters and music-loving audience to expand their music careers.

The music industry is growing industry which is in the process of expanding and reaching out to an ever-increasing audience. While these apps and platforms are definitely helping new musicians succeed in what they love and gain exposure, an underlying reason for the growth of this industry is music’s positive effect on brain health.

Author Bio

Kamil Riaz Kara is an HR Professional and Inbound Marketer. He has completed his Masters in Administrative Science from the University of Karachi. Currently, he is writing on mental health, fitness and lifestyle. Visit his company blog and check the latest post on Online Dementia Test.

Independent Musicians “Bloom” at youbloomDublin Music Summit & Festival

04-Jul-2017 By Marie Tobias

The youbloom Mission Achieved

In the words of The Key Regimes, who performed songs from their debut EP at youbloomDublin, “education and community” are the aspects of youbloom’s mission that they relate with most. “There is never enough of either”, they stated.

How does youbloom provide this through youbloomDublin? Just ask the artists who performed.

The Key Regimes, who were “blown away with the quality of the bands playing over the weekend”, relaxing before a set at youbloomDublin

Community and Education Fostered at youbloomDublin

“Having a sense of community is extremely important for musicians”, Pixie Saytar, a three member band who played a set at 4 Dame Lane, stated. The ability to form a connection rather than a competition allows artists to “feel a part of something bigger”. Pixie Saytar believes a community atmosphere is “vital to growth as both an artist and a person”.

To Pixie Saytar, the educational aspect of youbloom is also important in that it’s about “sharing your expertise with others”, and meeting industry figures removes some of the big bad scariness.

Pixie Saytar striking a pose at youbloomDublin

For others, such as Dandelion Tea, youbloom is about “building a community that supports artists” and learning from others in that community. They quoted Vaughan Williams who once said that “the composer must not shut himself up and think about art, he must live with his fellows and make his art an expression of the whole community.”

ELLYD, who returned to youbloomDublin this year as a solo artist, playing some tunes

Successes and Takeaways From youbloomDublin2017

CARRON is hoping to make it to youbloomLA this year. The two sisters are thankful for the advantageous music industry contacts they made who can offer valuable tips for artists such as themselves. They also look forward to possibly “performing [with them] in the near future”.

Dandelion Tea also saw success in that they were “booked for another gig straight after.” Overall, many artists felt as though their performances were well received by a nice crowd. In the words of ELLYD, “it’s always a pleasure to play at youbloom!”

The Music Industry: Artists’ Outlook

30-Jun-2017 By Marie Tobias

YoubloomDublin2017

At around noon on Thursday, June 1st, Dublin’s atmosphere became a bit more community-minded. More specifically, it became a bit more nurturing towards those who possess a love of music.

Sixty independent musicians based in multiple countries—from Portugal to Sweden—would play a unique gig during that weekend at the youbloomDublin Music Summit & Festival, an independent music conference and festival. Its uniqueness stems from the fact that youbloom caters specifically to unsigned artists with the intention of altering the current unsustainability of said artists.

How do they accomplish this? Well, just ask the artists themselves who performed at youbloomDublin three weeks ago.

But first, let’s take a step back.

The Music Industry Exposed

The music industry is extremely skewed: a few hundred artists make 75% of the revenue. Smaller artists usually remain unseen because they simply don’t have the support they need to grow their business. These music industry statistics and the monopoly effect lead artists like Oski Bravo, who performed at youbloom Dublin for the first time, to insist that the music industry is a “pigsty”.

Back to the Ocean, an alternative band who played twice at youbloomDublin, also attests to the demanding aspects of the music industry in that independent musicians basically must figure out how to get fans on their own. They’re “expected to have world class recordings, [a] big fanbase, professional videos and social media profiles, and [a] business orientation”.

Back to the Ocean rocking out at youbloomDublin for their first performance at the festival

A Love of Music

But for many, even though the odds seem insurmountable, the love for the craft is greater.

“It felt like a natural progression for both of us”, CARRON stated. For the two sisters who played at youbloomDublin in Phoenix Park on Saturday and The Globe on Sunday, it began with “leading roles in shows like ‘Annie’, ‘The Wizard of Oz’, and ‘The Sound of Music’” along with violin and vocal lessons.

They believe the music industry standard is quite high, particularly in Ireland with artists such as Hozier attaining success. However, they are hopeful for what it means for them in that “[they] must always be progressing too, writing new music and taking part in as many live events as [they] can”.

CARRON striking a pose at youbloomDublin

For others, such as Dandelion Tea, who performed at 4 Dame Lane on Saturday, “Music is just something that always made sense. [It’s] an intangible form of art that can impact so many people in a big way. We felt we had something unique to say and music was the language we could best express it in.”

The music industry may receive complaints, but as Dandelion Tea said, pictured here feeling the music at youbloomDublin, “that’s the nature of monetizing art.”

The overwhelming nature of the music business may discourage artists to pursue music, but many still do simply because they couldn’t imagine themselves doing anything different. It’s this overwhelming love for music that fuels artists and youbloom members alike.

BEFORE I DIE: youbloom | HEADROOM #9 with Featured Artists from the youbloomLA 2016 Music Summit and Festival.

01-Oct-2016 By Shannon Duvall

Sometimes all it takes is a little list. There’s a big world out there full of choices and for an ambitious musician it can be hard to know which direction to steer in. That’s where a BEFORE I DIE list comes in.

Narrow things down. Weed out distractions. Focus on the three things that will make your time on this mortal coil the best it can possibly be. Then go.

The youbloomLA 2016 Music Summit and Festival is in full swing, with scores of the finest independent artists around hitting stages all around the city of angels with one thing in mind: to share the music they love with you. They’re on this journey because they know, deep down, that this music train ain’t stopping; they’re in it for the long haul; they’re married to rock ‘n’ roll...you get the picture. But where the path will lead is different for every single artist up there tonight, and five of them were kind to provide us with some truly great answers when we asked: Hey buddy, what do you want to do before you die?

Huxley Rittman:

1 | Be featured on a hip hop banger

2 | Play a show somewhere stupid like underwater or in space or while freefalling from a great height

3 | Play a show in which I actually don’t screw up

An act we’re pleased to welcome back to the youbloom stage, Rittman is an artist who brings fresh footfall to the well-hiked trails of acoustic storytelling, making it more about the listener than about himself, which is dignified and refreshing. Like a relaxed, neofolk Dylan; instantly persuasive and warmly addictive. For fans of: Nick Drake, Hudson Taylor, Mark Kozelek

Nasty, Dirty and Nasty:

1 | Become a touring artist full time.

2 | Be featured on a song with Nas.

3 | Perform the 5 fingers of death on the Sway in the Morning show.

Eclectic, exploratory hip-hop that pulls no punches. The chemistry between Dirty and Nasty is colossal; together they capably tackle a range of different compositions, from sexy grooves to party anthems and rhymes to make you stop and think. This is an act that’s going places, and you really want to be there to see their live show before they blow up. For fans of: Black Milk, J Dilla, Digable Planets

Jonny Cat, frontman & guitar, Coo Coo Birds:

1 | Write an Opera.

2 | Score a great film.

3 | Tour three times a year in Europe and Asia.

Welcome to your new favourite garage band. Coo Coo Birds bring the fuzz and crunch with all the references to sex, drugs and rock’n’roll essential to doing justice to this timelessly rebellious musical style. They’re groovy, they’ve got swagger, and they write really great rock’n’roll tunes. You’ll love ‘em live. For fans of: The Stooges, The Black Keys, Jay Reatard

Case Bargé:

1 | Make a positive change with my music, rather it be in a listener’s personal life or in the overall music scene in general.

2 | Go on a world tour and have every show sell out.

3 | I would love for the creative collective I’m a part of to be a staple and known for our influential and positive efforts to better not only the music community but the entire world as a whole.

Like a dark dream shot through with sharp-as-a-knife clarity, Bargé’s music blends ambient tones and synthy, electronic landscape sounds with rhymes so deftly spat you get the sense they must be red hot. It’s top class hip hop with more than enough food for thought for a feast. For fans of: Tyler, the Creator, Ab-Soul, ScHoolboy Q

Grover Anderson:

1 | I would kill for one of my songs to become so ubiquitous that everyone rolled their eyes when it’s played, even if that meant someone else played it. Like, I want to feel like Ketch Secor from Old Crow Medicine Show does when Darius Rucker’s version of Wagon Wheel comes on.

2 | I’d also like to play in one of those overstuffed tribute performances that they do every year at the Grammys, like when Growl & Springsteen & Costello & Little Steven did that Clash Tribute.

3 | I’d like to tour with Garth Brooks. In my book, he’s the best live singer-songwriter that you can see, and I want to learn everything I can from him.

Wistful and clever, the wonderfully proficient Grover Anderson weaves together songs that mix youthful whimsy with heartfelt daydreams, delivering them to eager ears with a stripped-back, pure and well-considered expression. From the acoustic gems to rockier grooves, It’s the perfect road trip music, and it’s sure to be a killer live. For fans of: Paddy Casey, Josh Ritter, Ryan Adams

What three things would you put on your BEFORE I DIE list? We’re, uh, dying to know. 😉

Save